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Three Reasons Why A One Page Marketing Plan Will Keep Your Growth Strategy on Course
Thu, Jun 7, 2018 — If you type in “marketing strategy” on Google, your screen will instantly become flooded with a spectrum of software tools and new-age philosophies. With all the information available to us at the click of a button, defining and implementing the right strategic plan for your business can become time-consuming – and overwhelming.
An Equitable View: Four Questions to Ask in Gauging Your Company’s Market Potential
Tue, Apr 17, 2018 — Private Equity investors, as a rule, have a propensity for looking before they leap. Known for their discipline and attention to detail, PE investors rarely reach for a dime without conducting a fair amount of due diligence. Most potential PE investment activity has within its foundation a document known as the investment thesis – essentially, the private investors’ “white paper,” outlining in detail how value will be created and a return made on the investment within the target exit timing. Often the primary drivers of this thesis are restructuring costs – fixed overhead, asset deployment and operating expense. Another driver relates to the sales force – in particular, whether an addition of headcount or selling tools would drive more sales, and increase effectiveness.
An Audience of One: Neuromarketing the New Reality
Wed, Jun 14, 2017 — If you buy into the old corollary that the “future is now,” be prepared to be blown away by what tomorrow’s future holds. If you thought that today’s wave of marketing analytics tools represented a bold new frontier in how enterprises can track and nurture consumers through the buying cycle, well, in the words of Bachmann Turner Overdrive – “You ain’t seen nothing yet.” And, if you believed that the kind of brain-reading technology that served up personalized advertisements to Tom Cruise in the movie “Minority Report” was the stuff of fiction, it may be closer to reality than you ever thought.
Kickstart your Performance Initiatives: How KPIs Help You Get Results
Fri, May 12, 2017 — As a CEO, you want results. To support your lofty goals, you’ve run a good strategy session; and you have a solid plan of attack. But, do you really understand the journey from your strategic plan to your desired outcome? Are you ready to use the single best tool you’ll ever have, the little understood key performance indicator, or KPI?
What B2B E-commerce can Learn from Consumer Retail
Tue, Apr 25, 2017 — The world of consumer retail is in the midst of rapid transformation. Traffic in brick-and-mortar stores is decreasing. Consumers are moving away from shopping malls. Traditional advertising—whether via direct mail, TV ads or newspaper and magazine ads—is losing its relevance.
Managing the Uncertainty in New Markets
Mon, Apr 3, 2017 — In my last post I addressed the challenges companies face when considering entering new markets. I called these the “white spaces”. The challenge is assessing the value in entering those markets without consuming excessive resources. It’s about exploiting opportunities, but not over-spending and taking on too much risk at the start.
3…2…1… We Are “Go” for Product Launch
Wed, Feb 8, 2017 — Part 1 – Gathering Strategic Insights B2B product companies have to move quickly to innovate and release new offerings to remain viable and sustain growth. All too often, B2B companies rely too heavily on their sales channels to launch their products. Because we are always connected to the Internet, your sales prospects have access to a wealth of information making the traditional sales journey less relevant. Your marketing team now has a greater responsibility than ever in driving success of a new product launch.
5 Ways to Drive Business Growth from the Outside
Mon, Dec 12, 2016 — There are two critical elements to achieving your business growth goals: One, you must successfully run your business from the inside. Two, you must monitor the external environment. While most CEOs know the inner workings of their businesses, they are less in touch with the outside factors that affect it. Case in point: In a recent webinar I hosted, “External Factors that Stall Growth and How to Combat Them,” I asked participants, “Do you have a system to identify and monitor external factors that affect your business?” One-hundred percent of participants responded, “No, but I do want to create a system.” The presentation then focused on helping to identify the external factors businesses should be monitoring and how to monitor them.
How to Survive the 5 Fatal Factors that Threaten Your Business
Fri, Nov 18, 2016 — Understanding the external factors that hinder your growth and survival The Bureau of Labor and Statistics in 2016 reports that only two-thirds of businesses will survive 2 years, half of all businesses will survive 5 years, and a mere one-third will survive 10 years or more. Most of us have heard these statistics, or at least a version of them. In the modern market, the success of a business depends on its growth. But why do some businesses successfully grow and survive while others become a failing statistic?