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Beyond the Buzzwords: How CEOs Can Build a Truly Resilient Business
In every keynote, article, and boardroom conversation, “resilience” gets tossed around as the Holy Grail of leadership virtue. But resilience is more than just surviving economic turbulence—it’s about turning disruption into a competitive edge.
Too many CEOs treat resilience as a slogan rather than a strategy. Real resilience is built in advance, not claimed during a downturn. It starts with clarity regarding where you are in the economic cycle, where you’re headed, and how to align your people and resources accordingly.
Forging a Solid Go to Market Plan – Without the Assumptions
Wed, Sep 14, 2016 — Business owners and entrepreneurs live in a constant state of observation. Equal parts tenacious and curious, they never stop watching, listening, and comparing their product and service offerings to the competition. They ask themselves daily, hourly: “Is the competitor’s product better?” and “Am I really putting an impactful marketing message out there?”-- often secretly wondering if they truly know the answer.
Attention, Company Founders: Keys to Avoiding Colossal Marketing Flops
Mon, Jul 25, 2016 — They’re some of the worst American marketing flops of all time: Smith & Wesson Mountain Bikes, Cosmopolitan Yogurt, and Coors Rocky Mountain Water. These three powerhouses are some of the most well-known brands on the planet – and yet they still hit the skids when their seemingly unique and interesting idea failed to meet customer expectations and gain traction in the market.
Are You Eating Your Own Dog Food?
Fri, Aug 21, 2015 — How An Old Microsoft Corollary Holds New Significance For Today’s Digital Marketer When I helped control Bill’s “Gates” many moons ago, as a marketing executive for Microsoft, there was an old nugget of wisdom that I believe offers new relevance for today’s digital marketer. To ensure the quality of its products – particularly in the “go-go” days of the 1980s, when Microsoft was relatively unchallenged in the marketplace for PC software – executives and employees alike were told to “eat their own dog food.”