Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

US Markets are Recovering – Are you ready?

Tue, May 11, 2021 | Posted by Deborah Fell

itr-trends-report-march-21 Source: ITR Economic Trends Report, March 2021

According to the latest trend forecast from ITR Economics, the US economy is demonstrating its resilience, markets are recovering and, even though supply disruption and many hiccups will likely continue, companies in most industries can now become more focused on growing vs simply surviving. CEOs have a range of choices depending on industry growth rate, cash flow and ability to ramp up the commercial engine:

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Forging a Solid Go to Market Plan – Without the Assumptions

Wed, Sep 14, 2016 — Business owners and entrepreneurs live in a constant state of observation. Equal parts tenacious and curious, they never stop watching, listening, and comparing their product and service offerings to the competition. They ask themselves daily, hourly: “Is the competitor’s product better?” and “Am I really putting an impactful marketing message out there?”-- often secretly wondering if they truly know the answer.

Attention, Company Founders: Keys to Avoiding Colossal Marketing Flops

Mon, Jul 25, 2016 — They’re some of the worst American marketing flops of all time: Smith & Wesson Mountain Bikes, Cosmopolitan Yogurt, and Coors Rocky Mountain Water. These three powerhouses are some of the most well-known brands on the planet – and yet they still hit the skids when their seemingly unique and interesting idea failed to meet customer expectations and gain traction in the market.

Are You Eating Your Own Dog Food?

Fri, Aug 21, 2015 — How An Old Microsoft Corollary Holds New Significance For Today’s Digital Marketer When I helped control Bill’s “Gates” many moons ago, as a marketing executive for Microsoft, there was an old nugget of wisdom that I believe offers new relevance for today’s digital marketer. To ensure the quality of its products – particularly in the “go-go” days of the 1980s, when Microsoft was relatively unchallenged in the marketplace for PC software – executives and employees alike were told to “eat their own dog food.”

Growth Insights for CEOs

US Markets are Recovering – Are you ready?

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Forging a Solid Go to Market Plan – Without the Assumptions

Attention, Company Founders: Keys to Avoiding Colossal Marketing Flops

Are You Eating Your Own Dog Food?

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