CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark

Tue, Oct 4, 2022 | Posted by Jennifer Apy

Part 1: Avoiding the Dust Bin Requires an Insights-Driven Approach

Have you ever heard of the Apple Pippin or the Twitter Peek? Played a game of TowerFall on the Ouya Console? Taken an important call on your Amazon Fire Phone? If so, you are among the rarest of the rare – the chosen few who took the calculated risk of trying a new product during its brief run on earth.

The world is littered with also-rans, whoopsies, and well-intentions gone awry. There are so many consumer product failures each year – some that miss with a whimper, and some that make a giant megaton splash into the depths of nowhere – that several “Museums of Failure” warehouse the worst and dimmest of the bunch. In fact, up to 95 percent of new product launches fail to hit a target, according to one market analyst.

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