Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Five

Tue, Nov 24, 2020 | Posted by Sarah Polk

Hiring Talent and Setting Them Free

It is highly unlikely that the New England Patriots of the NFL would have won so many championships if they kept quarterback Tom Brady on the bench. The NBA’s Chicago Bulls would likely have been a perennial loser if Air Jordan was grounded on the sidelines.

Fortunately for these players and their fans, rather than being threatened by their greatness, their coaches put their own egos aside, embraced their excellence, and got out of their way.

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How to Build a Customer-Centric Organization and Avoid Technology Fails

Tue, Apr 23, 2019 — For everyone who tosses an iPhone in disgust or screams when Instagram is down, there are legions of people who praise technology—particularly for its ability to provide better customer service. Artificial Intelligence (AI) and Augmented Reality (AR) advances; programs that analyze and target messages to the right consumers, in the right amounts; and just software that puts a customers information at the fingertips of a telephone support agent—all are helping to smooth the confluence between tech and service. So why is it that it sometimes, technology actually deprecates the customer experience? And what can be done about this?

Better Living Through AI: How Computers Will Improve the Service Experience

Wed, Mar 27, 2019 — For consumers tired of endless hold times, long-snaking lines, and difficulty getting customer service, help is on the way. The often confusing, maddening connection to some of our favorite brands and services is about to improve substantially—driven by a pair of tech-powered developments poised to move into the consumer and B2B mainstream sooner than most people think. The first is Artificial Intelligence (AI)—something that, for years, seemed to be the domain of Hollywood hype. Today, whether we know it or not, real learning software is in active use today in a wide variety of areas, ranging from cyber security to your Netflix app.

The Top 5 Digital Marketing Trends to Leverage in 2019

Tue, Dec 11, 2018 — As you get your staff and business operations ready for 2019, it’s also critically important to consider your marketing plan. Since your customers expect to easily find and enjoy the products and services they need and desire, you’ll need to invest in more customization and ease of use than ever. By sharing my annual “What’s Hot” list with your marketing department now, they can begin prepping for the changes and alterations they need to make to better reach your target audience and enjoy a full year of success. Let’s get started by diving into the top five trends you need to know:

An Audience of One: Neuromarketing the New Reality

Wed, Jun 14, 2017 — If you buy into the old corollary that the “future is now,” be prepared to be blown away by what tomorrow’s future holds. If you thought that today’s wave of marketing analytics tools represented a bold new frontier in how enterprises can track and nurture consumers through the buying cycle, well, in the words of Bachmann Turner Overdrive – “You ain’t seen nothing yet.” And, if you believed that the kind of brain-reading technology that served up personalized advertisements to Tom Cruise in the movie “Minority Report” was the stuff of fiction, it may be closer to reality than you ever thought.

Growth Insights for CEOs

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Five

Hiring Talent and Setting Them Free

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How to Build a Customer-Centric Organization and Avoid Technology Fails

Better Living Through AI: How Computers Will Improve the Service Experience

The Top 5 Digital Marketing Trends to Leverage in 2019

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An Audience of One: Neuromarketing the New Reality

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