Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Risky Business: How Marketing Content Can Take Risk Out of Business Decisions

Tue, Dec 29, 2020 | Posted by Bob Sherlock

In my younger years, I loved the thrill of a challenging winter rock and ice climb.

I found one at Maiden Cliff, which rises 800 feet above a lake in Maine. In late winter, sun-melted snow joins with natural seepage, freezes overnight, and creates giant icicles attached to the rock.

What the sun helps to create, it also taketh away. Ice that is climbable with reasonable safety in shade can, after direct sun gets on it, soften, break away from the rock, or simply melt.

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Finding the Value Proposition Bullseye For Your Business

Mon, Jun 11, 2018 — Recently, the management of the Tsukuba Express train line, between Tokyo and the city of Tsukuba in Japan, had a serious problem. This “problem” was grave enough to warrant a public apology and touched off a wave of social media attention, in Japan and around the world. What was this grievous issue that required a public issuance of corporate regret and captured the attention of a global audience? Astonishingly, the “offense” was one that would be lauded in about 99.99999 percent of the remainder of the world: One of Tsukuba Express’s trains had departed Tokyo 20 seconds earlier than its scheduled departure time. Worldwide reaction ranged from amazement at the commitment of the Japanese railway to service times, to surprise that such a minor deviation from precision would be headline-making news.

What do Dynamic Value Hierarchies and Power Windows Have in Common?

Thu, May 18, 2017 — Do you ever wonder how power windows on cars and trucks came about? Try to buy a vehicle with hand crank windows today. Good luck with that. The story of power windows is also a story about value hierarchies. Value hierarchies are graphic depictions of your value proposition. Value hierarchies are usually organized as pyramids with three tiers of value:

What do Value Propositions, Word Clouds, and Before/After Diet Ads have in Common?

Thu, Jan 19, 2017 — As consumers, we can’t miss the constant series of “before and after” adverts promoted by diet product companies. You know the ones I mean. Big and unhappy before, slim and smiling after. The long-term and continuing use of this approach can be explained by only a couple of reasons: (a) either these companies can’t think of any more creative ways of marketing their products, or (b) the ads actually work.

How to Leverage Visioning to Drive Value

Tue, Aug 11, 2015 — There was a recent exchange on Twitter between Tom Peters and others debating Vision vs. Excellence. Rather than thinking about this as an either/or proposition, a third path – Vision with Excellence – creates the greatest value. As stated in a Japanese proverb – “Vision without action is a daydream. Action without vision is a nightmare.” Having a clear Vision of the future you want to create, taking the necessary steps to activate it and exhibiting the behaviors needed to make things happen are a powerful formula for driving growth and prosperity for your business. The following are steps that you can take to leverage visioning to drive value in your organization.

Growth Insights for CEOs

Risky Business: How Marketing Content Can Take Risk Out of Business Decisions

Recent Posts

Finding the Value Proposition Bullseye For Your Business

What do Dynamic Value Hierarchies and Power Windows Have in Common?

What do Value Propositions, Word Clouds, and Before/After Diet Ads have in Common?

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How to Leverage Visioning to Drive Value

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