Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

The Entrepreneur’s Growth Playbook

Thu, Apr 22, 2021 | Posted by Paul Sparrow

Blog 1: Are You a Pioneer or a Settler? Six Steps to a Better Business Model

Written by: Paul Sparrow, Area Managing Partner & CMO, Chief Outsiders with Samuel Kniseley Ballesteros of The Advantage Solution and a Professional EOS Implementer

Take a trip with us, if you will, back to Northern California in 1849. Word has spread across the land – there’s gold in them there hills, and we need to go find it. On just this pronouncement, and with not much more than hope and a promise, pioneers set forth to go find the gold – and with it, riches beyond their wildest imagination. You know the rest of the story – some of these folks went boom, most went bust, and the California Gold Rush became a literal flash in the pan.

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Finding the Value Proposition Bullseye For Your Business

Mon, Jun 11, 2018 — Recently, the management of the Tsukuba Express train line, between Tokyo and the city of Tsukuba in Japan, had a serious problem. This “problem” was grave enough to warrant a public apology and touched off a wave of social media attention, in Japan and around the world. What was this grievous issue that required a public issuance of corporate regret and captured the attention of a global audience? Astonishingly, the “offense” was one that would be lauded in about 99.99999 percent of the remainder of the world: One of Tsukuba Express’s trains had departed Tokyo 20 seconds earlier than its scheduled departure time. Worldwide reaction ranged from amazement at the commitment of the Japanese railway to service times, to surprise that such a minor deviation from precision would be headline-making news.

What do Dynamic Value Hierarchies and Power Windows Have in Common?

Thu, May 18, 2017 — Do you ever wonder how power windows on cars and trucks came about? Try to buy a vehicle with hand crank windows today. Good luck with that. The story of power windows is also a story about value hierarchies. Value hierarchies are graphic depictions of your value proposition. Value hierarchies are usually organized as pyramids with three tiers of value:

What do Value Propositions, Word Clouds, and Before/After Diet Ads have in Common?

Thu, Jan 19, 2017 — As consumers, we can’t miss the constant series of “before and after” adverts promoted by diet product companies. You know the ones I mean. Big and unhappy before, slim and smiling after. The long-term and continuing use of this approach can be explained by only a couple of reasons: (a) either these companies can’t think of any more creative ways of marketing their products, or (b) the ads actually work.

How to Leverage Visioning to Drive Value

Tue, Aug 11, 2015 — There was a recent exchange on Twitter between Tom Peters and others debating Vision vs. Excellence. Rather than thinking about this as an either/or proposition, a third path – Vision with Excellence – creates the greatest value. As stated in a Japanese proverb – “Vision without action is a daydream. Action without vision is a nightmare.” Having a clear Vision of the future you want to create, taking the necessary steps to activate it and exhibiting the behaviors needed to make things happen are a powerful formula for driving growth and prosperity for your business. The following are steps that you can take to leverage visioning to drive value in your organization.

Growth Insights for CEOs

The Entrepreneur’s Growth Playbook

Blog 1: Are You a Pioneer or a Settler? Six Steps to a Better Business Model

Recent Posts

Finding the Value Proposition Bullseye For Your Business

What do Dynamic Value Hierarchies and Power Windows Have in Common?

What do Value Propositions, Word Clouds, and Before/After Diet Ads have in Common?

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How to Leverage Visioning to Drive Value

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