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The Chief Outsider
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Transformational Technology Marketing Executive Joins Chief Outsiders to Accelerate Client Revenue Growth
Lisa Agona to build modern marketing engines that drive brand leadership and growth for enterprises, mid-market and PE-sponsored companies across all industries as Chief Outsiders fractional CMO.
Recent Posts

Turning Marketing into an Engine for Growth is the Dream of Today’s Private Equity Backed Mid-market Companies.
6.21.2018 — Chief Outsiders is doing just that — offering executive leadership from top C-Suite marketing professionals to kickstart business growth into a new gear.

J-B Weld® Launches Its First National TV Ad Campaign
6.8.2018 — A new series of ads, featuring actor Nick Offerman, is the first TV national advertising exposure for the 50-year-old epoxy manufacturer

Chief Outsiders Earns Fifth Straight American Business Awards Company of the Year Award
5.24.2018 — Executives as a Service firm recognized with the Silver Stevie® for its 2017 accomplishments, including rapidly expanding private equity practice
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High-Tech Marketing Leader Ed Valdez Brings Digital Transformation Expertise to Chief Outsiders
3.1.2018 — Valdez – with more than 25 years of executive marketing experience with high-tech companies – added to the Southwest team of “Executives-as-a-Service” firm

Chief Outsiders Launches New Tool for Private Equity Firms to Improve Growth Capabilities for Portfolio Companies
2.6.2018 — GoToMarket Assessment™ brings clarity to market situation, sales capabilities and exposes gaps that prevent topline growth

Hospitality Marketing Executive Kirk Thompson is Latest Addition to Chief Outsiders’ Growing Roster
12.13.2017 — IHOP’s former top marketer is now available for immediate, fractional engagements as part of the Houston-based “Executives-as-a-Service” firm

Chief Outsiders Adds Three World-Class Marketers to its Northeast Team of CMOs
12.12.2017 — Trio joins more than 50 existing CMOs in the nation’s premier “Executives-as-a-Service” consulting firm

Not All EBITDA Is Created Equal
12.5.2017 — Chief Outsiders CEO Art Saxby explains how fierce PE fund competition skews affects EBITDA has on returns

Chief Outsiders Recognized as One of the Nation’s Fastest Growing Consulting Firms
11.7.2017 — “Executives-as-a-Service” firm earns No. 27 spot on Consulting Magazine’s annual list of the profession’s most robust movers and shakers