ATLANTA, GA – November 27, 2018 – Building sustained growth in today’s crowded consumer marketing landscape is no small feat. Doing so on a repeated basis – while improving the marketing landscape for both internal and external publics – takes the expertise of a true leader. It is thus that Ahmet Abaci has joined the Southeast Team at Chief Outsiders -- a leading provider of fractional Chief Marketing Officers -- with the goal of delivering his winning formula to small- and mid-market businesses.
Abaci has delivered next-level marketing insights to companies in the apparel, sporting goods, healthcare, pharmaceutical, and CPG verticals – powering revenue growth and sustainable change while defining customer-centric strategies that improve the consumer experience.
Abaci’s executive marketing leadership journey has included stops at Spalding, Mizuno, SSL International (Reckitt Benckiser), Bausch & Lomb, and Kimberly Clark. While serving as VP Marketing at Mizuno, Abaci’s marketing strategies powered double-digit growth in overall net sales while Abaci fashioned a new comprehensive digital strategy for the sporting goods manufacturer.
“Ahmet is adept at combining the innovative nature of challenger brands with the discipline of blue-chip global companies to deliver lasting change in performance and capabilities,” said Tom McCrary, Managing Partner of Chief Outsiders’ Southeast Team. “His experience, dedication to fostering a collaborative internal culture, and focus on excellence, makes Ahmet a perfect addition to Chief Outsiders.”
Abaci earned his B.S. in Industrial Engineering at Boğaziçi University in Istanbul, Turkey; and gained his MBA at the University of Rochester.
About Chief Outsiders
Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 60 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 700 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past five years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.