Mann is noted for driving growth and revenues through targeted demand generation, branding and other growth tactics
NEW MILFORD, CT – July 19, 2022 – Steve Mann has joined Chief Outsiders, a team of more than 110 fractional Chief Marketing Officers who engage with mid-market businesses, it was announced. Mann is a senior executive who brings a high-growth mindset to his work as a CMO, and is now available for client engagements with the companies that comprise Chief Outsiders’ client base.
Mann’s methodology has had a transformative impact on companies in the SaaS, AI, cybersecurity, software verticals, as well as in the financial services, telco and legal industries. For mid-market companies in these and other disciplines, Mann delivers the right combination of skills needed to gain a quick and purposeful infusion of C-level go-to-market insights.
Mann’s experience includes an impactful role as Chief Marketing Officer for LexisNexis’ North American operations; there, he helped grow revenues by 23 percent during his tenure, while increasing preference for LexisNexis products from 22 percent to 39 percent in the valuable law school market. His campaigns included hyper-personalized, integrated marketing messaging as he pivoted the brand to attract the millennial lawyer.
In a pair of senior leadership roles at SAP, Mann led efforts that delivered 115 percent of the revenue contribution goal through a restructuring and deployment of the Services Marketing team. The team went on to create the “Kill Oracle” team, which won competitive replacements worth $197 million in additional revenue.
“With verifiable achievements in driving growth, Steve increases revenues and brand equity through high-impact, ROI-driven expansion strategies, which produce tangible ACV and revenues, brand visibility and customer experiences that drive customer retention,” said Slade Kobran, Managing Partner, Chief Outsiders.
Mann earned his B.A. in Psychology, and Middle Eastern History from Emory University.
About Chief Outsiders
Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 110 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,400 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com
Topics: Press Release7.19.2022