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Chief Outsiders Promotes Marketing and Growth Leader, Anka Twum-Baah, to Area Managing Partner
Nation’s largest provider of Fractional Executive services to grow mid-market companies promotes Partner & CMO with a strong track record of business transformation and client success to Area Managing Partner
MarketingProfs: Jamie Dimon on AI: What He Gets Right, and What He Leaves Out
12.3.2024 — JPMorgan Chase CEO Jamie Dimon has had much to say on the subject of artificial intelligence (AI). And every time the banking titan makes a public statement or sits down for an interview—as he did with Bloomberg Television at the Techstars Conference*—he has the potential to impact thousands of business leaders around the world. So how do his views on AI hold up? Read the Article here.
Forbes: How Marketing Leaders Can Encourage Experimentation And Risk-Taking
9.23.2024 — Experimentation and risk-taking are essential for a marketing team’s growth. When you’re a marketing leader, finding ways to support calculated risks not only enhances creativity but also drives long-term success. Forbes Communications Council members share how they motivate their teams to step outside their comfort zones and why doing so is critical to achieving breakthrough outcomes. Find out how you can empower and encourage team members to try new ideas and deliver stronger results. Read the Article here.
CEOWorld Magazine: The Evolving Role of Midsize Company CEOs in AI Integration
7.18.2024 — As artificial intelligence (AI) continues to revolutionize various industries, the role of CEOs, especially in midsize companies, is undergoing a profound transformation. This essay delves into the evolving responsibilities of CEOs in the age of AI, highlighting the critical leadership skills required to harness AI’s potential effectively and responsibly. Read the full article here.
MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times
7.1.2024 — Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.
Ad Age: 5 Marketing Job and Hiring Trends to Know Right Now
4.4.2024 — CMO title is under new pressure as Starbucks shows—plus, more brands turn to freelancers and CPGs promote from within. Read the Article here.
Hospitality Technology: AI's Impact on Hospitality in 2024: Transforming Guest Experiences, Boosting Efficiency, and Ensuring Safety
2.2.2024 — For an industry which is almost entirely concerned with people and the complex needs, behaviors, and risks which accompany them, AI could change everything. Read the Article here.
SiteProNews: Demystifying Market Research: Empowering Mid-Market Success Through Data-Driven Insights
8.25.2023 — Leading a mid-market company has never been more challenging than it is today. Barely having had the time to adjust to a post-pandemic market—with its massive impact on buyer needs and the customer journey—companies are now confronted with a looming recession and record inflation. So what can CEO’s do? Only data-driven marketing decisions can help companies navigate these uncharted waters. Read the Full Article here.
MarketingProfs: CMO Survey: How ChatGPT Could Help Senior Marketers
4.12.2023 — Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders. Read the Article here.