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News & Press Releases
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Transformational Healthcare, Education, and Staffing Executive to Drive Strategic Growth for Chief Outsiders Clients
With 25 years of marketing leadership experience, Jocelyn Lincoln joins Chief Outsiders to grow healthcare, education, and professional services companies as a fractional CMO.
YFS Magazine: Bed Bath & Beyond’s Downfall: A Cautionary Tale for Retailers
4.4.2023 — Rich DePencier and Kim Salzer, CMOs with Chief Outsiders, reveal what every entrepreneur can learn from Bed Bath & Beyond's humbling fall from grace. Read the Article here.
YFS Magazine: It’s Time To Reimagine Your Business With ChatGPT-4
3.27.2023 — ChatGPT-4, developed by OpenAI, is a state-of-the-art machine learning system that can generate human-like conversations using large-scale neural networks. Read the Article here.
YFS Magazine: Crush Your Market Before Someone Else Does
3.27.2023 — Tech and SaaS Fractional CMO Tim Manning says owning your market and establishing a successful market positioning starts here. Read the Article here.
CEOWorld Magazine: 3 Myths, 2 Companies, and 1 Difference That Can Delight or Dismay Your Customers
3.22.2023 — More than 60 percent of customers will switch their allegiances as a response to poor customer service. You’ve worked so hard to earn your cachet as a premium-product company – it’s essential to deliver a customer experience that measures up to expectations and protects your hard-earned investment in your brand. Read the full article here.
CEOWorld Magazine: More CMOs Being Called to Power Growth, Drive Near-Sales
3.21.2023 — The challenging year ahead will provide CEO-endorsed CMOs with the opportunities to not only grow their own companies’ balance sheets but also to prove the strength of the new programs of digital and AI-powered marketing campaigns. Read the full article here.
YFS Magazine: AI For Digital Content Creation: Friend or Foe?
3.10.2023 — Michael Tanner discusses the impact of AI on content creation and explores AI-based language generation and content optimization tools available to marketers. Read the Article here.
YFS Magazine: 5 Steps To Best-in-Class Customer Experience For Manufacturers
1.24.2023 — Dawn Werry, Partner & CMO at Chief Outsiders, shares five real-life examples to consider when building your best-in-class manufacturing customer experience. Read the Article here.
YFS Magazine: Book List: Four Marketing Books To Read In The New Year
12.28.2022 — If you’re looking for interesting and practical marketing books to read, here’s a look at four curated recommendations you won’t be able to put down. Read the Article here.
Happi: How Beauty Industry Marketers Can Leverage Artificial Intelligence to Create Loyal Customers
12.13.2022 — While many online retailers provide only a generic experience for their entire shopper group, forward-thinking marketers create personalized websites for each customer across online and offline channels. Read the Article here.