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Accomplished Financial Services Marketing Leader to Drive Growth for Chief Outsiders Clients
Tom Arduino, a senior marketing executive with 20 years B2B and B2C experience to make big things happen for FinTech, SaaS, and digital payments clients as a Chief Outsiders fractional CMO.
YFS Magazine: Bed Bath & Beyond’s Downfall: A Cautionary Tale for Retailers
4.4.2023 — Rich DePencier and Kim Salzer, CMOs with Chief Outsiders, reveal what every entrepreneur can learn from Bed Bath & Beyond's humbling fall from grace. Read the Article here.
YFS Magazine: It’s Time To Reimagine Your Business With ChatGPT-4
3.27.2023 — ChatGPT-4, developed by OpenAI, is a state-of-the-art machine learning system that can generate human-like conversations using large-scale neural networks. Read the Article here.
YFS Magazine: Crush Your Market Before Someone Else Does
3.27.2023 — Tech and SaaS Fractional CMO Tim Manning says owning your market and establishing a successful market positioning starts here. Read the Article here.
CEOWorld Magazine: 3 Myths, 2 Companies, and 1 Difference That Can Delight or Dismay Your Customers
3.22.2023 — More than 60 percent of customers will switch their allegiances as a response to poor customer service. You’ve worked so hard to earn your cachet as a premium-product company – it’s essential to deliver a customer experience that measures up to expectations and protects your hard-earned investment in your brand. Read the full article here.
CEOWorld Magazine: More CMOs Being Called to Power Growth, Drive Near-Sales
3.21.2023 — The challenging year ahead will provide CEO-endorsed CMOs with the opportunities to not only grow their own companies’ balance sheets but also to prove the strength of the new programs of digital and AI-powered marketing campaigns. Read the full article here.
YFS Magazine: AI For Digital Content Creation: Friend or Foe?
3.10.2023 — Michael Tanner discusses the impact of AI on content creation and explores AI-based language generation and content optimization tools available to marketers. Read the Article here.
YFS Magazine: 5 Steps To Best-in-Class Customer Experience For Manufacturers
1.24.2023 — Dawn Werry, Partner & CMO at Chief Outsiders, shares five real-life examples to consider when building your best-in-class manufacturing customer experience. Read the Article here.
YFS Magazine: Book List: Four Marketing Books To Read In The New Year
12.28.2022 — If you’re looking for interesting and practical marketing books to read, here’s a look at four curated recommendations you won’t be able to put down. Read the Article here.
Happi: How Beauty Industry Marketers Can Leverage Artificial Intelligence to Create Loyal Customers
12.13.2022 — While many online retailers provide only a generic experience for their entire shopper group, forward-thinking marketers create personalized websites for each customer across online and offline channels. Read the Article here.