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Accomplished Financial Services Marketing Leader to Drive Growth for Chief Outsiders Clients
Tom Arduino, a senior marketing executive with 20 years B2B and B2C experience to make big things happen for FinTech, SaaS, and digital payments clients as a Chief Outsiders fractional CMO.
Economic Data Indicate a Soft Landing in 2023, But Tech to Suffer Significantly
11.14.2022 — For Growth, CEOs Must Carefully Manage Price Increases, Labor, Inventory Levels
CNYBJ: Avoid the 5 Pitfalls of Strategic -Marketing Planning
10.17.2022 — CMO Don Lee shares five common growth obstacles he sees recur repeatedly. Read the Article here.
Young Upstarts: Companies Must Focus On Growth, Not Recession
10.10.2022 — In today’s turbulent economy, the average consumer and CEOs are more likely to react to news headlines and stock market trends than market insights. As a result, corporate decision-makers might completely abandon a core strategy or delay critical execution tactics based on a sick feeling in the gut. Read the Article here.
Chief Outsiders Earns Rare Distinction with 9th Straight Selection to the Inc. 5000 Fast-Growth List
8.30.2022 — Just 1 percent of privately-held companies earn a spot on the list which gauges accelerating growth
YFS Magazine: How SaaS Startups Can Survive An Economic Winter
7.28.2022 — SaaS startups have challenging days ahead. The macroeconomic environment is beginning to blow up the sails of companies in the SaaS industry. Read the Article here.
YFS Magazine: How Business Leaders Can Pivot Out of Turbulent Times
7.22.2022 — When the market throws a curveball, it seems like there's no light at the end of the tunnel. However, resilient business leaders find a way to pivot. Read the Article here.
Ad Age: Canned Cocktails are the Drink of the Summer - Behind the Surge and Marketing Fueling it
7.22.2022 — The strategy behind the new wave of portable cocktails and spirit-based seltzers, from canned Jack & Coke to the Dirty Shirley. Chief Outsiders Fractional CMO Stuart Foster comments on this trend. Read the Article here.
YFS Magazine: 3 Ways Entrepreneurs Can Fight Record-High Inflation
7.13.2022 — Business leaders must understand the context of today's rising inflation to navigate the current inflationary period successfully. Read the Article here.
Wall Street Journal: Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs
6.29.2022 — The pandemic has accelerated demand for fractional marketing leaders due to a wider acceptance of remote work and senior marketers’ desire for more flexible schedules, experts said. Read the Article here.