CEO Blog - Advice for CEOs on growth and scaling

EP94: The Growth Imperative - Aligning Sales and Marketing for Mid-Market Success

Posted by Deborah Fell
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In today's volatile business landscape, the alignment between Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) isn't just a nice-to-have—it's critical for sustainable growth. Deborah Fell dives deep into why this partnership is more crucial than ever for mid-market companies. Drawing from Chief Outsiders' experience across 5,000+ engagements, she explains why the most successful leaders start with curiosity—asking the right questions, understanding the full customer journey, and challenging assumptions about digital transformation. She shares how the traditional disconnect between sales and marketing teams leads to wasted investments and declining conversion rates while highlighting how curiosity-driven leadership can turn these silos into synchronized growth engines. Whether you're experiencing dips in sales performance, struggling with digital transformation, or looking to scale before an exit, this conversation offers invaluable insights on fostering the vital collaboration between sales and marketing teams. Discover how leading mid-market companies leverage AI and modern tools while maintaining the human element that drives real business growth.
Listen Here:
 Feb 28, 2025 7:15:00 AM

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Deborah Fell

Deborah Fell

Deborah Fell is Area Manager Partner & CMO for Chief Outsiders. She is an expert at helping mid-market to large enterprise companies identify and capitalize on marketing strategies to increase revenue and profitability. Chief Outsiders provides fractional CMOs without the expense of a full-time resource to CEOs who want to accelerate revenue and profits through improved marketing strategies, implementation and leverage.
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