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Utilizing Strategic Sales and Marketing to Secure Customer Loyalty During M&A Transitions
Mergers and acquisitions represent pivotal moments that can either accelerate growth or derail carefully built customer relationships. While executives often focus heavily on financial synergies and operational integration, the customer experience during an M&A transition frequently determines long-term success. Research indicates that companies lose an average of 10-15% of their customer base during significant organizational changes, with poorly managed transitions resulting in even steeper losses. However, organizations that proactively leverage sales and marketing strategies to guide customer transitions not only retain their existing base but often emerge stronger, with enhanced market positioning and deeper customer relationships.
Private Equity Portfolio Triage During COVID-19 – Are Investors Missing Something Big?
May 4, 2020 11:38:28 AM — By now, most if not all Private equity firms have done some level of triage on their portfolios as a result of the COVID-19 pandemic. As expected, much of the focus has been on determining which companies are at most risk financially and operationally, and steps have been taken to shore up liquidity and protect supply chains among other things. However, scant attention has been spent on assessing the ability of holdings across the portfolio to restart commercial engines post crisis. This shortcoming jeopardizes the ability to take advantage of what may be transformative growth opportunities in my opinion. It also puts overall fund performance at risk in the long-term.
The Importance of Brand in a Post-M&A Scenario
Mar 16, 2020 1:08:48 PM — Winning the Brand Game Can Supercharge Your M&A Results For acquirers of businesses, either Corporate or Private Equity (PE), it’s not exactly a great time to be buying businesses and placing bets on new frontiers. A recent Price Waterhouse Coopers report found that the uptick in mega-mergers and acquisitions seen in 2019 will continue into the new decade. This means high purchase prices will remain in their stratosphere for the foreseeable future. As a result of high purchase-price multiples and overly ambitious revenue growth plans, the landscape is littered with the remains of deals gone south or sour. In fact, more than half of intended acquisitions fail, and 80 percent fall short of expectations. To protect themselves against failed deals, Corporations and PE have responded to inflated purchase price multiples by doubling down on pre-acquisition and pre-merger due diligence.
3 Keys for Increasing Odds of M&A Success
Feb 17, 2020 10:59:00 AM — Solid due diligence on ALL aspects of the business and a fast start on value creation are needed to reach the end-point of a strong ROI for the investors at exit Recently, I was visiting with a colleague from my days at Waste Management Inc. (WM) reminiscing about a major industry roll-up of which we were a part. Waste Management had decided to create value for shareholders by acquiring and consolidating companies in the very fragmented pest control and lawn care business, creating new national players in the industry. We were part of the acquisition team – several of us having been owners of acquired companies, plus a long-time WM executive. In two years, our team directed the acquisition and consolidation of over 150 companies, resulting in a roll-up of about $200 million in annual home services revenue. The entire consolidation was eventually sold to ServiceMaster, owner of Terminix. Fast forward to current days, when many of the old problems with M&A are the same, but there’s a new twist. In the world of Private Equity, today’s sky-high valuations require making even smarter decisions when buying a company. Solid due diligence on ALL aspects of the business and a fast start on value creation are needed to reach the end-point of a strong ROI for the investors at exit.
Weatherproof Growth
Jan 24, 2020 10:55:28 AM — Every company operates within its own economic cycle, defined by internal and external pressures and trends that apply to them exclusively. Understanding where a business is in its own cycle is key for PE firms to properly value and grow the enterprise, according to Paul Sparrow of Chief Outsiders. From the headlines, these are good times with plenty of clear weather and money-making sunshine. Marquee stats from the major stock exchanges and quarterly job reports tout an unprecedented economic expansion, despite cautionary signs like last year’s inverted yield curve. But a deeper dive into individual sectors and more specific economic metrics complicates that rosy forecast.