.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
From Plateau to Acceleration: A PE Playbook for Unlocking Predictable Financial Growth
In a recent episode of Dream and Soar with Chuck and Friends, Chuck sat down with Craig Levinsohn, Chief Strategy & Revenue Officer at Chief Outsiders, to unpack one of the most pressing questions in private equity today:
“How can portfolio companies achieve their next phase of growth—and do it predictably, consistently, at scale, and profitably?”
Portfolio Company Marketing at the Speed of Now
Oct 28, 2019 4:50:31 PM — Several trends in the private equity landscape demand GPs focus on accelerated growth initiatives to drive returns, which requires an infusion of marketing expertise, says Karen Hayward of Chief Outsiders. Private equity’s long boom is proving to be mixed blessing. According to Prequin, deal making through the third quarter of 2019 is matching that of 2018. GPs are still raising record levels of capital, meaning the competition for deals, reflected in the high price of assets, won’t be subsiding anytime soon. More concerning is that the pace of exits has been slowing, with 2019’s exits looking to fall short of 2018’s numbers, a situation that has yet to dampen LPs enthusiasm for the asset class… yet.
The Next Wave of PE Growth: Using Data to Optimize Emotional Connections
Sep 25, 2019 2:35:29 PM — There are many examples in today’s market of PE firms rapidly helping their midmarket brands implement digital strategies to improve customer experiences. By leveraging scale and best practices, these PE firms help their portfolio companies implement operational efficiencies and marketing efforts that influence consumer purchase behavior, driving higher topline growth leading to higher valuations.
Digital Diligence
Sep 20, 2019 2:01:38 PM — Private equity firms no longer have the option of skipping an assessment of a portfolio company’s digital capabilities. But how do you conduct one that’s objective and relevant to your target? We spoke with Scott Koerner of Chief Outsiders about how GPs can make sure every company in the portfolio isn’t left playing analog in a digital world.
For the GP: How to Build a Growth Squad
Jul 12, 2019 10:27:28 AM — Operating partners of private equity (PE) firms can do so much to create value at a portfolio company, provided they’re free to focus on what they do best. Peter Hlavin, VP of Business Development at Chief Outsiders, explains how fractional Chief Marketing Officers (CMOs) can collaborate with operating partners to build growth engines and drive exponential revenue growth. The heyday of the C-suite and PE-suite jack-of-all-trades is over (if there ever was one). The most substantial opportunities to improve portfolio companies require sector and discipline expertise now. Twenty years ago, cleaning up the balance sheet and addressing some supply chain snafus might have delivered a healthy IRR, but today’s high asset prices require more than boilerplate reforms.