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From Plateau to Acceleration: A PE Playbook for Unlocking Predictable Financial Growth
In a recent episode of Dream and Soar with Chuck and Friends, Chuck sat down with Craig Levinsohn, Chief Strategy & Revenue Officer at Chief Outsiders, to unpack one of the most pressing questions in private equity today:
“How can portfolio companies achieve their next phase of growth—and do it predictably, consistently, at scale, and profitably?”
PE: Interested in Industrials? Ignore Marketing at Your Own Peril
Feb 11, 2021 11:22:33 AM — Industrial enterprises have tended to give marketing the short shrift, but for private equity firms looking to take such businesses to the next level, it’s time to make “true” marketing a priority of their value creation efforts. It’s only natural for industrial companies to have certain misconceptions about marketing. Like a lot of B2B businesses, they’ve been spared that full brunt of digital disruption that’s revolutionized retail over the last twenty years. But that grace period has come to an end, and not just because COVID-19 forced everyone on to Zoom for the last year.
Don’t Delay Your Digital Diagnosis
Feb 2, 2021 4:38:33 PM — For B2B companies, COVID-19 has only accelerated the trends towards online sales, which means it’s time to perform a comprehensive review of their digital strategy, and that includes taking a good, hard look at what the competition is doing. Last year, McKinsey & Co. published a survey on B2B buyer preference, reporting that every phase of the buyer’s journey is migrating online, and in particular, self-service options. In the research phase alone, over the last three years, there was an 85% jump in preference to conduct it online. That might not be so shocking, but during that same time, buyers preference for online resources for the evaluation phase leapt by 238%.
5 Trends That Will Impact Sales Craft in 2021
Dec 16, 2020 11:47:49 AM — Most CEOs would nod that the digital revolution is underway, but plenty haven’t fully understood what this means for their sales efforts. Here are five guidelines to ensure that your business is the “disruptor,” not the “disrupted.” COVID is accelerating the transition online—even for B2B enterprises—which means that CEOs need to ensure their sales teams have the digital skills and the tools of engagement to win buyers, all without straying from the timeless principles that still apply.
Building Portco Resiliency Right Now
Aug 5, 2020 2:55:31 PM — The COVID-19 crisis has changed the economy in extraordinary and unexpected ways. But private equity firms can help their portfolio companies take some crucial steps in weathering the storm, and recovering when the clouds lift. The world's best epidemiologists only have models to predict the full depth and breadth of the COVID-19 pandemic, but companies are already feeling the economic fallout. They're scrambling to find the best way to respond, and in many cases, survive, all the while being rightly concerned for the health of their families and communities. It's not easy, and this is no time to pretend otherwise.