Jocelyn Lincoln

About Jocelyn Lincoln

Jocelyn Lincoln partners with CEOs and leadership teams in healthcare, education, and professional services to accelerate growth when markets shift, teams misalign, or complexity threatens momentum. She is most often brought in during pivotal moments when organizations need clarity, alignment, and disciplined execution to move forward with confidence.

A growth-focused marketing executive with more than 25 years of leadership experience, Jocelyn has a proven track record of aligning strategy, brand, talent, and technology to drive measurable business results. She reframes marketing as a core growth engine while leveraging customer insight, data, and analytics to improve ROI, reduce customer acquisition costs, strengthen revenue contribution, and increase customer lifetime value.

How Jocelyn has Helped Businesses Grow

• Delivered a 40% increase in candidate volume, a 32% lift in organic traffic, and a double-digit rise in social engagement leading a comprehensive digital and brand transformation to modernize the enterprise and improve access to care and talent at BAYADA Home Health Care.
• Unified brand and candidate experience across 300 offices partnering with HR, IT, and Clinical Operations. Restructured Marketing division to support practices within organization including creation of Public Relations and Communications capabilities. BAYADA’s Creative Services team secured 9 Hermes Creative Awards for diversity, equity and inclusion campaigns, video storytelling, and social engagement.
• Led Talent Experience at Kelly which included the launch of the Equity at Work platform and the Kelly 33 inclusive hiring initiative at Kelly Services. Launched the Higher Education service line that included career services management and adjunct faculty placement.
• Drove a 150% YoY increase in candidate applications while reducing cost-per-apply by 30%. Built scalable talent marketing infrastructure generating 600K candidate leads per year.
• Led Growth Marketing for Kelly’s Americas business units which delivered 70% of global revenue across the enterprise.

How Jocelyn Leverages AI for Business Impact

• Led enterprise AI adoption within a multi-billion-dollar healthcare organization, embedding AI into core marketing and digital operations to accelerate decision-making and execution.
• Deployed generative AI workflows across content strategy, campaign ideation, and creative asset development—reducing cycle times and increasing throughput while maintaining brand and compliance standards.
• Designed and delivered executive and team-level AI enablement workshops, building internal prompt engineering fluency and scalable productivity capabilities across the marketing function.
• Restructured the marketing organization to support an AI-enabled operating model, aligning roles, workflows, and governance to drive measurable efficiency and performance gains.
• Directed a digital front door transformation leveraging AI-informed content mapping, UX prototyping, and journey optimization to improve patient acquisition and referral conversion.
• Integrated AI into caregiver and referral experience design, strengthening engagement pathways and improving alignment between marketing, clinical, and growth objectives.

Executive Experience

• Chief Marketing Officer, BAYADA Home Health Care
• Chief Talent Officer & Head of Global Business Planning, Kelly Services
• Vice President, Go-to-Market Strategy & Planning, Kelly Services
• Vice President, Talent Supply Chain Center of Excellence & Recruitment Marketing, Kelly Services
• Senior Director, Americas Marketing, Kelly Services

Education

• MBA, Marketing, University of Detroit Mercy
• BBA, Bachelor of Arts, Michigan State University

Download Jocelyn's Resume Here