Marc Umscheid

About Marc

A results-oriented action-minded marketing, sales, and operations executive, Marc builds and executes strategic profitable growth programs. With a unique ability to turn complex issues into simple solutions, he excels at commercializing innovative solutions, and collaborating across all business levels, functions, and partners.

How Marc has Helped Businesses Grow

• Doubled the size of Sonoma Pharmaceuticals business in less than two and a half years by embracing new approaches and solutions vs traditional pharma go-to-market tactics.
• Over-delivered two-year sales goal within first three months of a new Brazil dermatology partnership by identifying, collaborating with, and executing a win/win agreement with an ideal local partner.
• Led Clorox business development team that drove entry into U.S. Probiotics market with acquisition of $100M margin-accretive, high-growth brand (Renew Life) by delivering fact-based market analysis and business growth plan.
• Achieved +7% sales and +32% profit growth on previously struggling Glad food storage business by redirecting environmentally challenged solutions toward a sustainability platform.
• Delivered +$100MM sales/year in new cleaning innovation products by enabling fewer, bigger projects with higher probability of in-market success, challenging status quo, implementing a learn, build, prove approach, and handing off high-value ideas to implementation teams.
• Launched first ever plant-based cleaning products (Green Works) and exceeded launch forecast by 5x to become #1 U.S. natural cleaning brand by leveraging strong retail partnerships, inspiring excellent sales team execution, and creative marketing tactics (e.g. reverse graffiti cleaning in historic SF tunnel).
• Turned around $150MM Clorox toilet cleaning business to become fastest growing Cleaning Division brand by differentially focusing on brand strength and product portfolio advantages vs competition.
• Balanced customer-specific and cross-channel offerings to deliver +$1MM in profit vs prior year at the Armor All/STP Products Company.
• Quadrupled retail sales and increased store productivity by 40% while driving inventory costs down at Aldi Foods Corporation.

Client Resources

• Part 4: How Does Employee Engagement Win the Growth Game?
• Part 3: How Does Employee Engagement Win the Growth Game?
• Part 2: How Does Employee Engagement Win the Growth Game?
• How Does Employee Engagement Win the Growth Game? Look to Your Company’s Culture

Executive Experience

• COO, Sonoma Pharmaceuticals
• Chief Strategy and Marketing Officer, Sonoma Pharmaceuticals
• GM - New Business Development, The Clorox Company
• GM - GLAD Global Food Protection, The Clorox Company
• Marketing Manager, The Brita Products Company
• Brand Manager, The Armor All/STP Products Company
• Director of Operations, Aldi Foods

Clients Served

• Books Inc – Independently-owned Bay Area Bookstores 
• Kion Energy Solutions - DTC Supplement, Coffee, and Bars 
• Jelmar Cleaners - CLR and Tarn-x Cleaning Solutions 
• Revitalize Weight Loss and Wellness Clinics - In-clinic and Online Weight Loss + Wellness 
• High Wire Coffee Roasters – Independently-owned Coffee Shops and DTC Solutions 
• Groglass Premium Picture Glass – Premium European Glass Solutions 
• King's Hawaiian - Bread and Bakery solutions
• Nerve Renew Solutions - DTC Supplements 
• Alaska Radiation Therapy Clinics - Cancer Treatment Centers 
• Cacique - Mexican Cheese Solutions 
• The Myers Briggs Company – Personal Assessment and Learning 
• Japonesque - Beauty Care Tools and Makeup
• Raycop - UV Light Vacuum Cleaners 

Education

• Master of Business Administration (MBA), Marketing/Operations, Cornell University
• Bachelor's degree, Finance/Statistics/General Management, Cornell University

Download Marc's Resume Here