Marc Umscheid Headshot

Marc Umscheid

Partner & CMO
Works with companies to develop profitable, sustainable growth strategies and tactical plans by optimizing current activities and driving consistency, efficiency, and effectiveness over time.

About Marc

A results-oriented action-minded marketing, sales, and operations executive, Marc builds and executes strategic profitable growth programs. With a unique ability to turn complex issues into simple solutions, he excels at commercializing innovative solutions, and collaborating across all business levels, functions, and partners.

How Marc has Helped Businesses Grow

  • Doubled the size of Sonoma Pharmaceuticals business in less than two and a half years by embracing new approaches and solutions vs traditional pharma go-to-market tactics.
  • Over-delivered two-year sales goal within first three months of a new Brazil dermatology partnership by identifying, collaborating with, and executing a win/win agreement with an ideal local partner.
  • Led Clorox business development team that drove entry into U.S. Probiotics market with acquisition of $100M margin-accretive, high-growth brand (Renew Life) by delivering fact-based market analysis and business growth plan.
  • Achieved +7% sales and +32% profit growth on previously struggling Glad food storage business by redirecting environmentally challenged solutions toward a sustainability platform.
  • Delivered +$100MM sales/year in new cleaning innovation products by enabling fewer, bigger projects with higher probability of in-market success, challenging status quo, implementing a learn, build, prove approach, and handing off high-value ideas to implementation teams.
  • Launched first ever plant-based cleaning products (Green Works) and exceeded launch forecast by 5x to become #1 U.S. natural cleaning brand by leveraging strong retail partnerships, inspiring excellent sales team execution, and creative marketing tactics (e.g. reverse graffiti cleaning in historic SF tunnel).
  • Turned around $150MM Clorox toilet cleaning business to become fastest growing Cleaning Division brand by differentially focusing on brand strength and product portfolio advantages vs competition.
  • Balanced customer-specific and cross-channel offerings to deliver +$1MM in profit vs prior year at the Armor All/STP Products Company.
  • Quadrupled retail sales and increased store productivity by 40% while driving inventory costs down at Aldi Foods Corporation.

Published Works

Executive Marketing Experience

  • COO, Sonoma Pharmaceuticals
  • Chief Strategy and Marketing Officer, Sonoma Pharmaceuticals
  • GM - New Business Development, The Clorox Company
  • GM - GLAD Global Food Protection, The Clorox Company
  • Marketing Manager, The Brita Products Company
  • Brand Manager, The Armor All/STP Products Company
  • Director of Operations, Aldi Foods

Education

  • Master of Business Administration (MBA), Marketing/Operations, Cornell University
  • Bachelor's degree, Finance/Statistics/General Management, Cornell University

Download Marc's Resume Here

Expertise

Industry Experience Specialties
  • Growth Strategy
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Product and Market Innovation
  • Annual Planning and Execution
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