Barger has been executing successful go-to-market and brand strategies for small, mid-market, and Fortune 100 businesses for more than three decades. Sandy’s broad experiences across both Marketing and General Management have given her the unique ability to develop and deliver innovative, integrated action plans that are implementable across the entire organization. For nearly 15 years, Sandy served as SVP of Worldwide Marketing at Disney, leading hundreds of new product launches and developing deep expertise in identifying new market opportunities, understanding motivations, and establishing unique and compelling messaging that unifies the company and drives demand. A recognized leader in the digital space, Sandy has deployed innovative technologies to develop award-winning products, create demand generating promotions and streamline company processes. Sandy’s experience in B2B, B2C, and Service companies means Chief Outsiders clients can leverage her insights and best practices across a variety of verticals.
"Over the years marketing had been a challenge for us as a small business. We grew to a level where we needed to build a marketing department with a team. The ability to bring in Chief Outsiders as fractional CMO enabled us to build a plan and establish an infrastructure for our marketing department. Sandy Barger had the experience we needed to implement market research, develop messaging and positioning, and ultimately leverage it to successfully launch our direct to consumer website."
Isaac Shapiro - President/Co-CEO, IMS Trading, LLC
"My company was in need of a marketing strategy and plan. In 3 months, Sandy Barger got to understand our business model, contacted key clients to get insights, consulted a Chief Outsiders colleague with deep experience in our industry, and brought us a marketing plan that was actionable, thoughtful and impactful. (Now all we have do to is implement it!)"
Eric Swenson - Managing Director, RSJ/Swenson LLC
"In our business, we don’t consider marketing a department (although we have a marketing department). Marketing is part of our identity and everything we do. Having someone like Sandy at Chief Outsiders as a resource has been very helpful. She has helped me in a variety of areas such as hiring my internal marketing team and positioning new products. It’s wonderful to be able to rely on her for advice. Another benefit I’ve seen in working with her company is having access to so many talented marketing executives with a variety of experiences. I really like their business model and I think many companies can benefit from working with them."
Dr. Kami Hoss - CEO, The Super Dentists
"Sandy is extraordinary. She really cares about the work she is doing. We felt she was 100% committed to seeing Fire Starter Studios succeed. She went above and beyond by showing us what we needed and better yet, understood that we were an execution based company and helped us learn HOW to execute our marketing."
Rachel Klein - CEO, Fire Starter Studios
“Professional support and innovative ideas. Chief Outsiders is a tremendous resource.” .
Russ Carlin - CMO, Forensic Analytical Consulting Services
“Sandy Barger was just a natural choice. She has all the operating marketing experience for this project that I don’t, exactly what Chief Outsiders was created for.”
Simon Waldron - SVP Marketing and Licensing Americas, Level-5 abby, Inc.
"I had the privilege of working with Sandy this past year on new product release strategies for Cabeau, a travel accessories company. She wasn’t afraid to jump into the details with multiple departments to help us tackle the challenges that we were facing with two critical product introductions. Sandy is smart and strategic and was an asset to help drive the development of the supporting marketing plan and product communication. I look forward to the opportunity to work with Sandy again."
John Hanna - VP of Global Marketing, Cabeau