Karen Hayward is a results-oriented marketing, sales and operations executive with a proven track record for building and executing strategic programs that accelerate revenue. Key to her success is an innate ability to drive alignment between an organization’s sales and marketing functions, to deliver breakthrough revenue. She is passionate about the need to follow the voice of the customer and is able to operationalize customer insights to effect product positioning, sales enablement and lead generation programs. Karen is a pioneer in the cloud computing industry, having worked with SaaS companies since re-locating to the US in 2000.
Karen joins Chief Outsiders from EarthLink where, after completing the integration of their acquisition of CenterBeam, she developed marketing and sales enablement programs for the SMB segment. Prior to EarthLink, Karen spent a decade at CenterBeam, where she worked with the leadership team to completely re-architect the services offering and go-to-market strategy, building a $20M annuity business that was subsequently sold to EarthLink. Prior to joining CenterBeam, Karen served Accelio Corporation as their SVP of Industry Marketing and Alliances, delivering revenue and profit growth by revamping sales operations, professional services and global go-to-market alliance program. Karen’s early career set the stage for her later successes; while at Xerox Canada Ltd., she held a variety of corporate marketing, and sales leadership positions, developing and leading the company’s first industry focused go-to-market effort as VP and General Manager for the Financial Services sector, delivering 31% year over year new business growth and best unit performance for customer satisfaction (94%). From 1995 to 1998 she held VP of Marketing, and Director of Product Marketing roles within Xerox Canada.
Karen’s industry marketing awards include a DemandGen Top 10 Award for "Using Sales and Marketing Automation to Fuel Corporate Growth" (2008 - CenterBeam) and a Stevie Finalist recognition for "Best Marketing Department" from the American Business Awards. In 2004, Karen was named a “Selling All-Star” by Selling (a monthly publication of Institutional Investor. She has also been a featured speaker at Interop 2007, On24 Webcast on Lead Farming, and a guest lecturer at USC East Bay.
In 2010, Karen was recognized by CRN as one of the "Power 100: The Most Powerful Women of the Channel" for driving top-line revenue growth and revving up CenterBeam's social media program.
Karen holds a Bachelor of Commerce degree from Concordia University in Montreal, Quebec, Canada.