Karen Hayward is a results-oriented marketing, sales and operations executive with a proven track record for building and executing strategic programs that accelerate revenue. Key to her success is an innate ability to drive alignment between an organization’s sales and marketing functions, to deliver breakthrough revenue. She is passionate about the need to follow the voice of the customer and is able to operationalize customer insights to effect product positioning, sales enablement and lead generation programs. Karen is a pioneer in the cloud computing industry, having worked with SaaS companies since re-locating to the US in 2000.
Karen joins Chief Outsiders from EarthLink where, after completing the integration of their acquisition of CenterBeam, she developed marketing and sales enablement programs for the SMB segment. Prior to EarthLink, Karen spent a decade at CenterBeam, where she worked with the leadership team to completely re-architect the services offering and go-to-market strategy, building a $20M annuity business that was subsequently sold to EarthLink. Prior to joining CenterBeam, Karen served Accelio Corporation as their SVP of Industry Marketing and Alliances, delivering revenue and profit growth by revamping sales operations, professional services and global go-to-market alliance program. Karen’s early career set the stage for her later successes; while at Xerox Canada Ltd., she held a variety of corporate marketing, and sales leadership positions, developing and leading the company’s first industry focused go-to-market effort as VP and General Manager for the Financial Services sector, delivering 31% year over year new business growth and best unit performance for customer satisfaction (94%). From 1995 to 1998 she held VP of Marketing, and Director of Product Marketing roles within Xerox Canada.
Karen’s industry marketing awards include a DemandGen Top 10 Award for "Using Sales and Marketing Automation to Fuel Corporate Growth" (2008 - CenterBeam) and a Stevie Finalist recognition for "Best Marketing Department" from the American Business Awards. In 2004, Karen was named a “Selling All-Star” by Selling (a monthly publication of Institutional Investor. She has also been a featured speaker at Interop 2007, On24 Webcast on Lead Farming, and a guest lecturer at USC East Bay.
In 2010, Karen was recognized by CRN as one of the "Power 100: The Most Powerful Women of the Channel" for driving top-line revenue growth and revving up CenterBeam's social media program.
Karen holds a Bachelor of Commerce degree from Concordia University in Montreal, Quebec, Canada.
"I have worked with Karen over an extended period of time and always seen her as a quality leader. Her interpersonal skills are exceptional and she leads by example. She has always had the capacity to analyze complicated business issues and develop creative solutions. She has tendentious capacity to take on new responsibilities and achieve results in a very short period of time. Karen has always been a significant contributor to the senior management team and the success of the corporations she has worked in."
Gary Guthrie, President at COVENCO Ltd
"One of our biggest challenges as business leaders is bringing our vision to life to deliver exceptional customer and financial outcomes. How do we translate that vision through Marketing into a powerful value proposition, and ensure it resonates effectively through a motivated salesforce to clearly deliver sustainable business relevance to the customer? Why is this often so difficult to do? This is Karen Hayward's wheelhouse. Simply…she gets it! She has lived it! From customer facing roles at all levels to leading Sales and Marketing for mid-sized organizations; Karen is a proven performance leader. If you are searching for someone to help you and your company connect the dots, challenge the status quo while working collaboratively across the team; Karen is the leader who can help you deliver powerful business outcomes. From strategy development to field deployment, she will help to make it happen. She is tough minded, focused and performance driven. Her focus is on customer outcomes that work, delivering sales performance and strong financial results. She leads and motivates cross functional teams to deliver exceptional results. I have seen it first hand and continue to learn from Karen every time we connect."
Cameron Hyde, Senior Managing Director at The Summit Group, Inc.
“Karen helped us develop both a cohesive marketing strategy and organizational design that will support our vision and future growth. An integrated marketing plan was developed around a newly developed brand story to drive qualified leads to the sales team. Everyone in the organization is now aligned on what it takes to drive growth for PunchTab in an objective, outcome-driven perspective. Karen leads with her heart and is open, honest, and motivational with her team and colleagues alike. She has changed how we approached marketing and is a true member of our Executive Team.”
Mike Mansbach, CEO at PunchTab
"She is one of the most talented sales and marketing executives I have ever worked with. She possesses exceptional customer facing skills and thinks like a customer. She has the ability to carefully listen and shape a solution that exactly meets the customer requirements...100% of the time. Unlike many pure marketing people, Karen brings a powerful intersection of sales, operations, marketing, strategic thinking and incredible execution skills to every situation."
Kevin Francis, Chairman, CEO, Corporate Director, Entrepreneur, Author
"One of the best problem solvers I know, Karen has an innate ability to zero in on the core business issue while maintaining focus on big picture objectives."
Linda Jackson, Founder at ClearEdge Inc.
"She is an excellent marketer, superb at sales and sales methodology and just generally smart as a whip. Her common sense approach and work ethic combine to produce outstanding results. I recommend Karen highly."
Dan McDade, President at Pointclear