Deborah Fell

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Deborah Fell, CMO, Chief Outsiders, is an expert at helping companies identify where the opportunities are (whether growth strategy or marketing productivity), and help them assess and develop more actionable and effective marketing strategies.
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Recent Posts

What You Should Do About “The 80%”

What You Should Do About “The 80%”

Wed, Jul 8, 2020 | Posted by Kimberly Miller

Co-Authored by Kimberly Miller, CMO, Chief Outsiders and Chris Dohl, President, The Alias Group

The conventional wisdom of the 80/20 rule is that 80% of your company sales come from 20% of your customers. If you believe that, then you might believe that those top 20% of customers would guarantee success. And from an operational standpoint, maybe the 80/20 rule could turn into the 20/80 rule, meaning that those 20% of customers should take up 80% of your sales team’s efforts.

Now more than ever, businesses should be appreciative of their entire customer base—not just the top 20%. The 2020 coronavirus lockdown has shown us that diversity in service and product offerings and diversity in clients and prospects helps any business weather the storm.

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