Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Deborah Fell

Deborah Fell is Area Manager Partner & CMO for Chief Outsiders. She is an expert at helping mid-market to large enterprise companies identify and capitalize on marketing strategies to increase revenue and profitability. Chief Outsiders provides fractional CMOs without the expense of a full-time resource to CEOs who want to accelerate revenue and profits through improved marketing strategies, implementation and leverage.

Marketing Leadership for CEOs: An Executive Guide to Growth

Mon, May 4, 2026 | Posted by Michael Lang

Executive Takeaways

At a certain scale, Marketing stops being a support function and becomes the company's growth system.
Everyone has opinions about marketing, which means it rarely gets the disciplined oversight it actually requires.
The CEO is uniquely positioned to set clear intent and hold the function accountable.
As a connected system, Marketing drives alignment and focus.

This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions of Marketing (the capital “M” is intentional, as you’ll see) that every CEO needs to understand.

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Growth Insights for CEOs