Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Sharon Spooler

A growth-acceleration expert, Sharon Spooler has implemented marketing strategies that have catapulted companies to enhanced profitability, both through significant revenue growth and efficiencies that reduced the cost of customer acquisition. In a career spanning more than 20 years, Spooler has helped B2B and B2C companies to implement focused strategies in marketing, product management, and analytics. As a results-oriented marketing leader, Spooler has provided significant value for both startups and major corporations, through an approach that marries strategy with customer and market analysis. Chief Outsiders labels this approach as the Growth Gears, which include 1) developing customer and market insights, 2) driving marketing strategies that align with customer and market insights, and 3) leveraging technology to implement marketing programs efficiently, with scale in mind, and so they can provide the learning necessary to provide additional insights. By following this approach, Spooler has transformed the approach to marketing for companies of all sizes.

5 Questions Every CEO Needs to Ask About AI

Fri, Apr 26, 2024 | Posted by Ed Valdez

"66% of CEOs and the C-Suite are dissatisfied (or ambivalent) with their organization’s progress on AI..."

Whether to employ AI as a business tool is no longer in question. A recent BCGX Radar Report cited that:

89% of CEOs and the C-Suite rank AI and Gen AI as a Top 3 Tech Priority with 51% ranking it as the #1 priority.
66% of CEOs and the C-Suite are dissatisfied (or ambivalent) with their organization’s progress on AI because of:
- A lack of talent/skills
- An Unclear AI and Gen AI roadmap and investment priorities
- No strategy for Gen AI and Responsible AI.

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Attention, Company Founders: Keys to Avoiding Colossal Marketing Flops

Mon, Jul 25, 2016 — They’re some of the worst American marketing flops of all time: Smith & Wesson Mountain Bikes, Cosmopolitan Yogurt, and Coors Rocky Mountain Water. These three powerhouses are some of the most well-known brands on the planet – and yet they still hit the skids when their seemingly unique and interesting idea failed to meet customer expectations and gain traction in the market.

What Nemo Knows About Organizational Success: Six Steps to Mastering the Power of Team Alignment

Mon, Apr 4, 2016 — I keep thinking about the pivotal scene in Finding Nemo when the school of fish is caught in a big, menacing net. Nemo takes the helm, shouts “Swim down!” and the combined downward force of the school detaches the net from the ship. Because of Nemo’s quick thinking, and the school’s trust in his plan, they’re able to escape out of the net to fish freedom. If just a few of his schoolmates had traveled upward or sideways – they’d be fish sticks.

Your Brand Promise RX: The Keys to Delivering an Amazing Customer Experience

Mon, Mar 21, 2016 — In late December, a young mother with a cranky infant in tow boarded a Southwest Airlines flight headed for Islip, New York. It was her son’s first-ever trip, and the plane ride home was the only time he’d been awake on an airplane. As soon as they boarded, a confident, caring flight attendant scooped up the anxious mother and baby, carried their bags, helped them find an aisle with an empty seat, and even cooed the little boy in her arms during the flight.

Growth Insights for CEOs