Growth Insights for CEOs

ABC Radio: Marketing Minute by Chief Outsiders #1

Posted by Pete Hayes

Traditional Media Has It's Place

Now in our 5th year of operation, Chief Outsiders has relied heavily on its INBOUND marketing strategy to drive engagement with prospective CEOs and business owners. And yet for the past couple of years, our marketing strategy has explored various OUTBOUND tactics to complement our significant digital marketing investment. This week, we're trying something not-so-new -- radio advertising.ABC Radio resized 600

But wait! Aren't you guys those sophisticated marketers who are always telling us to catch up and embrace all those new channels of online marketing? Yep. That's us. But we also know where traditional media has its place. One of our greatest challenges is simply letting CEOs and business owners know that we exist. Most CEOs don't realize they can "rent" a chief marketing officer from a national firm. They also may not have a clear idea of what a CMO can do for their business. Enter broad reach media -- in this case, ABC Radio out of NYC, with programming and day-parts targeted at our audience. 

Drive Time Radio

Here's a spot that runs during drive time in the Greater New York area: The Chief Outsiders Marketing Minute 

Let me know what you think!

Pete Hayes, Principal at Chief OutsidersPete Hayes is Principal & CMO for Chief Outsiders. Follow him at @petehayes or call him at 512-923-6512, or write  

Topics: Marketing Implementation, Advertising