Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations (10)

Your Buyers Have Already Shortlisted You—Or They Haven't

Wed, Sep 2, 2026 | Posted by Sabrina Donley

Executive Takeaways

95% of B2B buyers purchase from the vendors on their initial shortlist, formed before any formal buying process begins.
That shortlist is increasingly built inside AI platforms your analytics can't see.
AI referral traffic is roughly 1% of total website traffic, yet 15% or more of conversions appear to originate from AI-influenced research, a gap standard attribution misses entirely.
If you're not on the Day One list, spend alone won't fix it.

Part 3 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

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Sales Terraformance: A Scientific Approach to Sales Growth

Fri, Mar 28, 2025 — Most companies deploy a sales “force.” Too often, this means a bunch of people do things with good intentions, but their combined efforts do not meet company growth expectations. Most CEOs and Founders would like a better salesforce but struggle with how to impact the “art and science” of sales improvement. At Chief Outsiders, we believe more science can help uncover and develop the insights, strategies, and execution required to achieve breakthrough performance.

What Marketing and Sales Executives Can Learn from Each Other

Fri, Mar 28, 2025 — In too many organizations, marketing and sales operate in silos—sometimes friendly, sometimes not. But in today’s fast-moving business landscape, the best-performing companies know that the relationship between all revenue functions – typically the Chief Marketing Officer (CMO) and Chief Sales Officer (CSO) - is not just important. It’s mission-critical.

Leveraging AI: Is Your Company Future-Ready? | A Roadmap of Eight Essential AI Steps for Success

Mon, Mar 24, 2025 — A BCGX study reveals just 6% of companies have trained 25%+ of their workforce on Gen AI tools, yet 100% will require upskilling within two years. With Accenture projecting AI will augment 40% of work hours and McKinsey forecasting 70% automation of business activities by 2030, the urgency for strategic AI adoption has never been greater.

A Different Perspective on Marginal Cost Pricing

Fri, Mar 7, 2025 — I pulled up behind a Prius at a red light. A sticker on its left rear bumper, in type too small to read unless you were within a car length or two, said: “Sorry for driving so close in front of you.” A different point of view on the tailgaters that clearly bug that vehicle owner!

The AI Revolution: Why SaaS Companies Must Adapt or Become Obsolete

Fri, Mar 7, 2025 — In 2025, AI agents are revolutionizing the SaaS industry, transforming traditional cloud-based applications into dynamic, self-optimizing platforms. For business leaders, this trend represents a seismic shift from FOMO (Fear of Missing Out) to FOBO (Fear of Becoming Obsolete), with the rapid pace of AI adoption and its transformative potential driving noticeable shifts in strategy.

5 Questions to Elevate the Marketing Conversation in Your Client’s Level 10 Meeting™

Thu, Mar 6, 2025 — A Practical Guide for EOS® Implementers to Keep Marketing Aligned and Accountable As an EOS® Implementer, you’re the architect of operational excellence — helping your clients bring vision to life through disciplined focus, measurable traction, and team-wide accountability. But when it comes to marketing, even the best-run EOS companies can hit a wall.

Drive Revenue With B2B Sales Consulting

Mon, Mar 3, 2025 — Growth doesn't happen simply by chance. It's engineered by insight, strategy, and execution, especially in complex B2B environments where longer sales cycles, shifting buyer expectations, and pressure to prove return on investment (ROI) dominate the landscape. That's where B2B sales consulting becomes a revenue accelerator, not a luxury.

How to Use Positioning to Own Your Market

Wed, Feb 26, 2025 — Become a big fish in your pond Of all the marketing strategy lessons we at Chief Outsiders share with founders and business leaders, positioning ranks among the most critical. It truly is a difference-maker for businesses that wish to become the leader of the pack—to become, in fishing parlance, the big fish in your pond.

The Power of the SKO (Sales Kickoff Meeting)

Thu, Feb 20, 2025 — It's that time of year again! A Sales Kickoff (SKO) meeting is a cornerstone for energizing your sales team and aligning them with your company's goals. It sets the tone for the year, fosters collaboration, and provides valuable insights to empower your team to succeed.

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Growth Insights for CEOs