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From Economic Insight to Growth Strategy: What CEOs Should Do Now
At our most recent CEO Growth Talks, I spoke with Taylor St. Germaine, Senior Economist at ITR Economics. The timing couldn’t have been better — the latest GDP numbers had just been released, and Taylor broke down what they mean for CEOs planning growth.
As always, ITR brought a clear and fact-based perspective. The economy is growing. Consumer spending is strong. And while some industries are facing headwinds, opportunities abound for leaders who are ready to act.
But the real question for CEOs isn’t just what the economy looks like. It’s: how do you prepare your business to grow in this environment — and the one coming next?
Employer and Market Branding: Building Synergy
Wed, Jun 5, 2024 — Decades of marketing best practices dictate that effective external branding is essential for connecting with customers, enticing prospects, and creating lasting brand affinity. While corporate and product branding is critical to business marketing, few companies extend the same urgency to employer branding.
Rediscover Your Business Strategy: A Guide for Frustrated CEOs
Mon, Jun 3, 2024 — Are you a small or mid-sized business CEO grappling with stagnant growth? Resetting your business strategy could be the key to regaining momentum. This step is essential in my five essentials for frustrated CEOs.
The Significance of Personalization in Enhancing Account-Based Marketing Strategies
Wed, May 22, 2024 — Customers love feeling known and appreciated by the companies and brands that have earned their business and loyalty. In today’s marketing environment, forging that bond is more important than ever before. When companies miss the mark on personalizing their offerings, this incredibly important value proposition becomes muted.
Quarterly Business Reviews: A CXO guide to Best Practices
Thu, May 16, 2024 — Most companies run regular QBRs (Quarterly Business Reviews). Getting into QBR practice its benefits, like getting your broader team buy-in on your sales and marketing team issues, creating a sense of urgency on important cross-team action items, building a learning culture within your team, sharing new product initiatives in advance, collect and measure customer feedback (or NPS) regularly. Not to mention you get valuable team face time, undistracted by daily sales activities.
All In On AI? A Practical Approach To Leveraging AI
Fri, May 10, 2024 — How Do You Eat An (AI) Elephant? A long-standing joke is “How do you eat an elephant? Answer: One bite at a time.” I feel the same holds for AI, especially for those organizations and individuals that might feel a little overwhelmed by all of the talk (hype) about AI and that if you are not leveraging all of the latest and greatest AI technology you are already behind and you will never catch up. Your approach may need to be “one bite at a time.”
The Power of a Positioning Statement for Growth in Small and Mid-Sized Businesses
Tue, May 7, 2024 — Many small and mid-market businesses find themselves at a growth impasse, not due to a lack of opportunity but because of misalignment across various functional areas. As a fractional Chief Marketing Officer (CMO), my role often involves diagnosing these misalignments and charting a course for renewed growth. One of the most effective tools I recommend is creating and utilizing a clear positioning statement.
The Art of the Proposal: Do’s & Don’ts
Tue, May 7, 2024 — CEOs often struggle with why their sales team doesn’t close more deals. A common reason why deals don’t close is the proposal is not being presented in a way that communicates the most value to the prospect. Worse, the salesperson is having trouble getting feedback from the prospect regarding the proposal's status and, therefore, keeps it on their forecast for a ridiculous amount of time. This article will provide a way to ensure your team creates the most value for your product and service, enabling your company to win more deals and increase revenue.
Growth Gears: The Buyer's Journey
Thu, May 2, 2024 — How Marketing and Sales Work Together Increase Your Brand’s ROI I’ve seen it before–a company’s sales department blaming the marketing department for ineffective marketing and the marketing department blaming sales for not properly incubating leads and getting potential customers to convert.
5 Essential Tools for Frustrated C-Level Executives
Wed, May 1, 2024 — Are you a C-level executive grappling with stagnant growth despite your best efforts and a talented marketing team? If so, you're not alone. Many businesses face this challenge, but the good news is that there are solutions. After over twenty years in the marketing industry, with the last two years as a fractional CMO, I’ve identified five essential elements that can reignite your growth engine.