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The AI Training Economy: The Human Expertise Behind the Agent Revolution
The challenge of training AI models on human expertise is not new.What is new is that three college dropouts just built a $10 billion business by productizing that exact problem at scale.
Five Key Signals CEOs Need a Fractional CRO: Accelerating Growth for Mid-Market Companies, Part 2
Wed, Dec 11, 2024 — Our previous blog explored five key signals indicating when mid-market CEOs should consider hiring a fractional chief revenue officer (CRO). These signals included stagnant growth, entering new markets, preparing for funding rounds, misalignment across revenue functions, and scaling beyond founder-led sales. Let's delve into two additional critical scenarios where a fractional CRO can provide invaluable expertise and support.
Mastering Marketing Performance to Drive Growth, Brand Strength, and Results
Fri, Dec 6, 2024 — Here are several strategies and tactics CEOs can leverage to: Recapture Growth Improve Performance Build Brand Strength Get Better Results in 2025
Combining Passion and Expertise for Effective Nonprofit Leadership
Wed, Dec 4, 2024 — In this episode of CEO Growth Talks, Pete Hayes interviews Michael Waxman-Lenz, CEO of the American Technion Society, who reflects on his shift from corporate to nonprofit leadership. He stresses the need to modernize philanthropic approaches and shares valuable insights on managing crises, adapting to generational shifts, and integrating corporate metrics with mission-focused, trust-building practices. He also underscores the significance of mission-driven initiatives, effective management, and fostering open communication as vital for success across various sectors in today's changing landscape. See full video here.
Five Key Signals CEOs Need a Fractional CRO: Accelerating Growth for Mid-Market Companies
Tue, Dec 3, 2024 — For mid-market CEOs, navigating growth can feel like walking a tightrope. There's immense pressure to scale the company, optimize revenue streams, and hit ambitious targets without overextending resources or risking quality. While some companies have full-time Chief Revenue Officers (CROs) to spearhead these initiatives, others find that hiring a CRO on a fractional basis provides the right mix of expertise, flexibility, and cost-efficiency.
Creating a Strategic Mindset Within Your Sales Organization
Tue, Dec 3, 2024 — By cultivating a strategic mindset within your sales organization, you can drive customer-centric selling practices, create long-term value for the company and its customers, and position your organization for a sustained competitive advantage and growth. A strategic mindset helps align the sales team's activities and priorities with the company's long-term vision, mission, and objectives. This alignment ensures that the sales efforts contribute to the overall success and growth of the organization.
Nate’s Erroneous Thinking (but probably not yours)
Tue, Nov 26, 2024 — Let’s suppose that each of us is recognized at work for thinking clearly, correctly, maybe even insightfully. That is no guarantee that our significant others will recognize that quality in us at home. No, in our personal lives, our thoughts may be regarded by those who love us as Erroneous Thinking.
Top 10 Ways CEOs Can Improve Sales & Marketing Alignment
Mon, Nov 25, 2024 — Close Collaboration Ensures Go-to-Market Success A survey conducted by Chief Outsiders among mid-market companies found that nearly one-third of C-suite executives noted a misalignment between their Sales and Marketing teams. Further, only one-third of that group reported that their Sales and Marketing teams were working toward a common set of goals.
How A Customer Journey Map Can Supercharge Your Marketing Programs
Fri, Nov 22, 2024 — Written by: Rob Talbot and Bob Finlayson A customer journey map is a powerful tool for understanding and influencing customer behavior. Yet many marketing executives do not create, update, or effectively use this valuable tool. In this post, we’ll explain what a customer journey map is, why it’s important, how you can use it to enhance your marketing and sales programs and customer-acquisition campaigns dramatically, what you’ll miss if you don’t create a CJM, and how you can get started building and using this essential tool.
Financial Resilience: ITR Economics’ 15-Year Forecast to Help You Through the 2030s
Thu, Nov 14, 2024 — The below article from ITR Economics, a valuable and trusted resource for Chief Outsiders, details steps you can take to prepare for the economic depression coming in the 2030s. If you aren't confident that your business can weather the downturn, it may be a good time to reach out to one of our Fractional Chief Marketing Officers and Chief Sales Officers. They can provide the agile, adaptable support required to quickly pivot marketing and sales strategies as economic conditions evolve.