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5 AI Trends Every CEO Must Act On
Earlier this year, I shared takeaways from Mary Meeker’s Internet Trends Report, which showed how AI is reshaping business at a macro level. Building on that, Google Cloud’s 2025 AI Trends highlights five forces that will directly impact companies in the year ahead.
AI is no longer experimental. It is restructuring markets, reshaping customer expectations, and redrawing competitive boundaries. Here are five AI trends CEOs are preparing for now:
The CEO Mindset: Resolving Sales Performance Challenges | Part 2
Thu, Jun 15, 2023 — Part 2: Finding the Right Talent for the Game Here today, gone tomorrow: Did you know that the average tenure of a sales professional is just about a year and a half? It’s a mind-blowing statistic that is, on the surface, an indicator of the rigors of a sales role, in any market segment.
The Rise of Purpose-Driven Marketing: Connecting with Generations Through Authenticity
Tue, Jun 13, 2023 — By: Paul Sparrow and Philippe Harousseau It was a watershed moment for consumer advertising, with shock waves that are still being felt today – the 2004 launch of the Dove Campaign for Real Beauty. The groundbreaking marketing initiative challenged more than traditional beauty standards – it challenged the conventions of advertising at its core. Eschewing airbrushes and retouching, the personal care brand presented women of various sizes, ages, and ethnicities – without makeup, and without prejudice.
The CEO Mindset: Resolving Sales Performance Challenges
Thu, Jun 8, 2023 — Are you one of the 31 percent of CEOs who aren’t completely satisfied with your sales team’s performance? Today, CEOs are consistently underwhelmed with their firm’s sales throughput when measured against their expectations. Yet despite their high degree of business acumen, passion for their product, and past successes, they lack the resources to understand and resolve the problem.
Are you Ready for the Next Senior Living Crisis | Part 4
Tue, Jun 6, 2023 — Convert More Prospects to Residents Getting new residents and their families to become aware of and consider your senior living facility is neither easy nor cheap to do – which is why it’s absolutely critical to converting as many of those who contact you as possible.
Are you Ready for the Next Senior Living Crisis | Part 3
Tue, May 23, 2023 — Make Local Digital Marketing Your Secret Advantage If you’ve been with us throughout this blog series, by now you have a greater understanding of the broader market forces that challenge your senior living business and some of the measures you can take to be one step ahead of the competition.
Are you Ready for the Next Senior Living Crisis | Part 2
Tue, May 16, 2023 — Use Insights to Uncover Your Unique Value If you believe that the best measure of your senior facility’s competitive advantage is signed contracts – this blog is for you Beyond the rent checks and smiling faces of the residents you see each day lies a treasure trove of insights that can guide your marketing and communications today, tomorrow, and into a competitive future. When your unique value is clear and relevant to prospects, they are more likely to choose you over your competition.
Building a Growth Engine with Effective, Efficient Marketing
Wed, May 10, 2023 — “Efficient marketing requires a target, followed by a message that immediately resonates sufficiently to foster a conversation between two willing parties.” - David C. Baker When that pithy sentence from marketing guru David Baker hit my email box in February, it rang true.
Navigating Communication from Boomers to Gen Z
Thu, May 4, 2023 — By: Paul Sparrow and Philippe Harousseau Our friend Traci Philips, an exceptional executive leadership coach in Raleigh, NC recently attended a presentation by someone who called herself a “generational strategist.” Firmly in the camp of the organizational effectiveness crowd, she spends her days crisscrossing the country, visiting organizations where generational dynamics are creating a disconnect and affecting business.
Eliminate Marketing Info Overload with These 10 KPIs
Mon, May 1, 2023 — Not one of you reading this blog would disagree: We live in a world of information overload. At your company, data likely streams in by the petabyte – sales figures, consumer habits, competitive information, big picture, small picture, and so forth.