.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
Are You Building a Business That's Ready to Scale - or Just a Business That Has Had Great Growth?
There is a version of business success that feels like momentum but isn't quite there yet.
Marketing in an Inflationary Environment
Fri, Jun 25, 2021 — In case you hadn’t noticed by the amount of extra cash you’ve had to spend at the gas pump, in stores, or with your vendors, inflation is back – with a vengeance. According to U.S. Labor Department stats just published, inflation pushed up to 5 percent for the 12 months ended May 31 – a 13-year high. For many marketers who have spent the past 18 months riding a stomach-turning economic roller coaster, this news may seem hard to understand – or to put into context.
When to Hire a Fractional CMO
Tue, Jun 22, 2021 — Introduction: Greening Your Garden - How a Fractional CMO Can Accelerate Your Growth In the world of botany, there are only a fortunate few who have the expertise to produce green, healthy, and thriving plant life every time they put a seed in the ground. For the rest of us – well – we generally need MiracleGro or some other catalyst to make the garden grow. As a CEO, you, too, are invariably looking for your own version of MiracleGro – that evasive ingredient you need to help catalyze growth and turn your brown landscape a verdant shade of green. The good news? A confluence of trends, including the rise of the “gig economy” and the COVID-19 pandemic, have supported the notion of the fractional Chief Marketing Officer – essentially, a gardener supreme who brings the plant food, seeds, and water in a bid to help you sow success.
B2G: Three Reasons Why Marketing to Government Can be a Win-Win Proposition
Wed, Jun 16, 2021 — The days of the $1,300 toilet seat and the $800 screwdriver are long over. Today, government procurement is an intricate process that ensures government agencies have the tools, resources, products, and services they need to serve their constituents, and that providers are offering the best combination of price and quality.
Why Innovate? How SMB Product Companies Grow
Thu, Jun 10, 2021 — Part 4: Business Case – The Second Phase Gate By Ahmet Abaci and Beth Somplatsky-Martori As we prepare to discuss the second phase gate needed to validate your new product idea – the business case – first, a juicy story. You may remember a while back hearing of a new company that was going to revolutionize the process of delivering freshly squeezed fruit and vegetable juices to the masses. Named Juicero, the product hinged on a Keurig-like drink machine that would turn bespoke packets of fresh ingredients into the kind of juice you’d get from an extractor – without the mess and the need to raid the local farmer’s market.
Transform Marketing into a Growth Engine – A Roadmap for Industrials
Wed, Jun 9, 2021 — Questions every CEO should be asking their Marketing team Even in our enlightened times, industrial manufacturing CEOs still struggle to define the appropriate role for marketing in the go-to-market paradigm. Many industrial manufacturers, spanning start-ups to Fortune 500 manufacturers, still make the mistake today of marginalizing marketers into a role of pretty pictures, parties, and promotions.
Seven Benefits a Fractional Executive Can Deliver Today
Fri, Jun 4, 2021 — Written by: Paul Sparrow, Area Managing Partner & CMO, Chief Outsiders with Shannon Muniz, Fractional Chief Sales Officer, Sales Xceleration, Orlando, FL. The sprint is on! The American economy – stuck in the blocks for much of 2020 while waiting out the pandemic – has heard the starting gun and is accelerating around the track at a feverish pace. With vaccines, optimism, sales, and profits on the rise, the time to sit on the sidelines is over. I recently talked about the surging economy with Shannon Muniz, with the goal of understanding whether the time was ripe to double down, invest in your business, and grow your base (spoiler alert – it is!).
The SaaS Marketing Playbook, Part 4 | Getting Sales and Marketing on the Same Page
Wed, Jun 2, 2021 — Of the things that are aligned in our life — the stars, automobiles, our spine, and the universe — there’s one area where such alignment is elusive – and, by extension, costly. If you have ever tried to align your sales and marketing departments, you likely already have experienced how vexing this can be. In my experience, sales and marketing alignment will never be easy. Why not? Three immediate reasons come to mind: 1) Marketing is from Mars and Sales is from Venus, 2) The question of pipeline ownership, and 3) The targets for sales never get lower, and they need to take it out on someone.
The Entrepreneur’s Growth Playbook: Part Three
Thu, May 27, 2021 — Marketing Strategy: Bringing Your EOS® to Life Written by: Paul Sparrow, Area Managing Partner & CMO, Chief Outsiders with Samuel Kniseley Ballesteros of The Advantage Solution and a Professional EOS® Implementer For anyone who’s ever held a circular saw or tin snips, you know the importance of measurement. With the exception of artist Pablo Picasso and perhaps architect Frank Gehry, precise measurements are absolutely critical in gaining the right result. If you have a manufacturing business, you know what we’re talking about – think about what your supply chain would look like if you didn’t bother to measure things like delivery time, for example. Your customers would rebel, your reputation would suffer – and you may not have a business for very long.
Marketing with Impact: Four Goldmine Strategies
Fri, May 21, 2021 — Of all the ways to make money, panning for gold is probably among the most difficult. But what if I were to give you all the panning equipment and a map indicating exactly where the gilded stash is buried? A little easier now, right? Today, I’m here to deliver the precious metals – a goldmine of marketing strategies that, if followed, may not result in gilded nuggets, but instead more customers, more revenue, and a golden future.