Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Elevating the VIP: Recognizing Your Best Customer is a Make-or-Break Proposition

Thu, Jan 13, 2022 | Posted by Paul Sparrow

I have a secret to share that may be surprising.

Though automotive folklore insinuates that Henry Ford would only allow his world-beating Model T to be painted in black, you could, in fact, purchase your new horseless carriage in a variety of colors, including blue, red, gray, and green.

So as early as 1908 – the year the first Model T was shipped – a customer could distinguish their tastes and flaunt their individuality on America’s roads in a hue that was different from the pack.

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CEO Preparedness Guide for the Post-Pandemic Recovery: Planning for the Rebound

Wed, Jun 10, 2020 — Like the eye of a hurricane, businesses raked by the leading edge of the COVID-19 pandemic are now taking a cautious look outside. Though the winds have subsided, and it’s tempting to think that the worst is over, the eye simply gives us a chance to prepare for what’s left to come. If you have withstood the worst of the impacts of the pandemic so far, you likely have accepted that the storm was coming, and had battened down your hatches (or at least applied for PPP funding to keep vestiges of your business afloat). Now, though, as we can start to imagine a future in which a return to a “new normal” is evident, it’s critical to have your plan in place when the rebound hits.

Buying Local: How Multi-Unit CEOs Can Win at Marketing in Anytown, U.S.A.

Wed, Jun 10, 2020 — There was a time, generations ago, when buyers didn’t venture too far from their home to satisfy their basic needs. Today, most consumers don’t think twice about using a few keystrokes to get the necessities shipped from some distant warehouse to their front door. Despite this phase shift, “buying local” remains a relevant concept, and even source of pride for communities that rally around the bricks-and-mortar businesses that still dot the landscape.

CEO Preparedness Guide for the Post-Pandemic Recovery: Avoiding the Ad-Budget Ax

Fri, Apr 24, 2020 — Blog 1: Avoiding the Ad-Budget Ax In these uncertain times amidst the COVID-19 pandemic, there are likely two distinct pathways for businesses to follow—adapt or perish. Because none of you reading this would ever consider just laying down your arms and not fighting for survival, I thought I’d share a couple of quotes from noteworthy types who chose the latter mindset, choosing to both adapt, and thrive, rather than just survive.

Achieving Revenue Growth and Excellent ROI with a Radio Restaurant Promotion

Thu, Mar 26, 2020 — Those of you in the restaurant chain or franchise business may enjoy the details of this successful restaurant promotion executed by Doug Reifschneider. Doug was Vice President of Marketing at Pita Pit at the time, but recently joined Chief Outsiders as a fractional CMO. The promotion involved six Pita Pit restaurants located in Northern Idaho and the Spokane area who agreed to pool funds to test a cooperative advertising program. The test included a guerrilla radio advertising tactic, print, social and email support with offers to encourage trade-up and increase party size.

Growth Insights for CEOs

Elevating the VIP: Recognizing Your Best Customer is a Make-or-Break Proposition

Recent Posts

CEO Preparedness Guide for the Post-Pandemic Recovery: Planning for the Rebound

Buying Local: How Multi-Unit CEOs Can Win at Marketing in Anytown, U.S.A.

CEO Preparedness Guide for the Post-Pandemic Recovery: Avoiding the Ad-Budget Ax

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Achieving Revenue Growth and Excellent ROI with a Radio Restaurant Promotion

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