Private Equity Blog

Value Creation with Repeatable Commercial Systems
Executive Takeaways
- Fragmented growth activity creates movement but not repeatable value.
- The risk isn't lack of effort. It's lack of system.
- At exit, buyers don't reward busy. They reward predictable.
- Before the next growth initiative, ask whether the infrastructure underneath it will make the results last.
The New PE Value Creation Playbook: Part Two
Value Creation with Repeatable Commercial Systems
In our last post, we made the case that PE firms are increasingly turning to commercial growth as the primary value creation lever during the hold period. The question now is whether the growth activity underway in portfolio companies is actually building toward something durable.
Most portfolio companies are not standing still.
Recent Posts

Family Affairs: Managing Growth at Family-owned Businesses
Dec 7, 2018 12:42:53 PM — When private equity firms look at acquiring family-owned and operated businesses, their best laid plans can be thwarted if they ignore the personal dynamics at play. It’s only natural that private equity firms would be attracted to family-owned and operated businesses, especially ones that are successful but have plateaued. These enterprises can have terrific fundamentals but need precisely the capital and operational expertise that GPs bring to the table. But today, those firms need to do more than clean up a balance sheet and upgrade the operations. They have to drive growth. The challenge is that driving growth at family-owned companies requires extra time to discover the key influencers inside that business and win their support, with a compelling message that allows them to embrace change. If that was easy to do, the owners would have improved their business already and wouldn’t be looking to partner with a private equity firm in the first place.

PEI Operating Partner Forum 2018 – Insights from a Fractional CMO and Managing Partner
Oct 30, 2018 2:22:11 PM — Key top line growth themes include digital marketing, sales/marketing alignment and talent acquisition. This month, I had the opportunity to attend my second Private Equity International’s Operating Partner Forum in New York City. It is the largest gathering in the US of Operating Partners who come together to share learnings and discuss PE portfolio operational assessment and value addition. With acknowledgement that there is upwards of $1 Trillion in uninvested capital making deals more competitive, prices are higher and great outcomes will be more heavily reliant on top line revenue momentum. Discussion this year focused on the need to continue to drive operational excellence with a cost cutting focus AND be innovative in driving top line revenue. The 2017 forum panels were more focused on the opportunities to leverage go to market plans by investing in sales and sales productivity with discussions about helping portfolio companies with playbooks to accelerate top line revenue growth. Many panelists continue to acknowledge that their first hires were VP Sales leaders.

Operating Partners: Creating Value and Driving Organic Growth
Oct 30, 2018 1:56:28 PM — Operating Partners have a tough job! Many firms are still trying to figure out their Operating Partner strategy They don’t always have input into the deal parameters yet are called-upon to see that the Value Creation Plan fulfill the investment thesis They don’t always have a full seat at the table with the deal partners and may not reap the same type of rewards They are often in the position of working with management teams who are skeptical of their input and not always quick to accept help They are often spread thin across multiple portfolio companies with limited resources These dynamics were on full display at two events I attended recently – The PEI Operating Partners Forum and ACG’s M&A East. While Operating Partners were in abundance at the first event, the second was dominated by deal professionals and board advisors. Surprisingly, much of the messaging was very similar.
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PEI 2018 Operating Partners Forum Recap: Growth Guidance Role Becoming More Strategic
Oct 30, 2018 1:28:01 PM — The two key messages from the PEI Operating Partner forum came through loud and clear this year: Every PE firm needs an Operating Partner strategy. The structures vary, but LPs now insist that someone is covering the role. As the Operating Partner role has become more strategic for PE firms, the focus of the role has matured from cost cutting to sales effectiveness and now onto supporting and driving commercialization and Big M strategic Marketing. I have attended 5 of the last 6 PEI Operating Partner Forums. During that time, I have seen the role of Operating Partner change significantly. When I first started attending, Operating Partners (OPs) were evolving from cost-focused executives in residence to starting to work with Deal Teams on Value Creation Plans. At that time, being involved in fund raising and participating in LP meetings was an aspiration.