Ed Valdez

About Ed

Ed is a metric-driven CMO who enables growth that is powered by data (Voice of Customer-focused), scaled by automation and optimized with analytics. By adapting a blend of Fortune 500 and lean startup processes, Ed uses field-proven strategies to accelerate growth, foster collaboration, spark innovation, enhance customer experience and create a sustainable competitive advantage.

How Ed has Helped Businesses Grow

• Increased US sales 10X and international sales 2X within 3 years at Parrot. Enabled the creation of the first Bluetooth™ products category/aisle at top retailers and telcos. Led US executive team that helped drive the launch of the IPO.
• Achieved $1 billion in sales and reduced COGS by half from the previous mobile platform launching the first RAZR platform at Motorola. Defined global market requirements, competitive positioning and pricing tiers. Developed a roadmap for a joint project with Apple that evolved into the first iPhone.
• Increased sales 30% in one year by consolidating multiple solutions and channels of a major software development firm into a mobile first retail focus for Lululemon, Neiman Marcus and other top retailers.
• Generated 35% year-on-year sales revenue growth that led to an acquisition by redefining the vision, mission, corporate strategy and executing the implementation plan of a large digital media provider for the health, insurance and utility markets.
• Mentored entrepreneurs and startup teams from seed stage through Series C, M&As and IPO to accelerate sales revenue growth, establish thought leadership, refine competitive positioning, improve CX/UX and develop exit strategies. Also worked with Fortune 500 Corporate Venture Capital teams to define and execute startup investment/acquisition strategies. Helped raise over $100 million for many startups/SMBs including two that received Shark Tank funding.

Published Works

• The Net of Profitability: How to Use the Net Promoter Score Now to Grow Your Business

• Infographic: 5 Social Media Insights from My Viral LinkedIn Post with Over 120,000 Views
• How Does Your Brand Positioning Measure Up?
• 5 Ways Customer Experience can Influence Sales Growth [Infographic]

Executive Marketing Experience

• Chief Innovation Officer, Momentus (a Softvision company)
• President/COO of Parrot N.A. (French wireless and drone company)
• Vice President, Solutions Marketing, SUN Microsystems (now Oracle)
• Global Director of Marketing, Motorola

Clients Served

• Solugenix (Staffing and Recruiting)
• Canvass Analytics (Industrial Automation)
• Center for Music Therapy Inc (Medical Practice)
• Silicon Integration Initiative, Inc. (Non-Profit Organization Management)
• BlockWave (Computer Software)
• Salient Systems (Computer Software)
• Healthpointe Solutions (Health and Wellness)
• Revealix (Medical Devices)
• Fit Plan (Fitness)
• Academic Partnerships (E-learning)
• FinHous (Real Estate)

Education

• BSEE, Massachusetts Institute of Technology (MIT), Boston, MA
• Executive MBA, University of Texas, Austin, TX
• Entrepreneur Leadership Program: Innovation and Entrepreneurship, Stanford University Graduate School of Business, Stanford, CA

Download Ed's Resume Here