A hands-on, customer-centric, growth marketer, Jeff has developed and executed marketing strategies enabling B2B companies to grow from startup to $350M in revenue and become category leaders. Jeff is always eager to roll-up his sleeves and get into the trenches with CEOs, go-to-market leaders and executive teams. He is a master at rapidly identifying high-impact opportunities and gaps, implementing quick wins, developing marketing strategies, and applying modern digital and account-based marketing (ABM) best practices to accelerate growth, increase EBITDA, improve marketing ROI and create buzz. Jeff helps create winning positioning, messaging and solution packaging that drives buyer urgency and reduces sales friction. He is skilled at working closely with sales teams to build high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer upsell and expansion, and decrease customer acquisition costs (CAC).
"Jeff’s go-to-market insight has been invaluable to my business. His deep marketing experience coupled with industry knowledge enabled us to quickly focus our go-to-market strategy. Jeff’s guidance put things into manageable buckets and made me feel a lot more confident in executing."
Kevin Gorinshteyn, CEO Boss Video Player
"Jeff helped our business understand the power of embracing an outside-in, customer centric perspective. Under his guidance, we built capabilities around collecting and applying customer insight. Starting with a voice-of-customer research study, our marketing, sales and product teams found common ground in the pain points and value drivers for each key persona."
Jeff Gadway, Cofounder Galvanize Worldwide
"Jeff is one of those rare technology marketing people who actually understands technology at a hands-on level. He also has an especially strategic way of looking at marketing, and the relationship between sales and marketing. Jeff is one of the most knowledgeable and results-focused marketing people I’ve worked with in the past 20 years."
Louis Gudema, President Revenue & Associates