.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
The CEO's Role as Champion of the Unified GTM Operating Model
| Executive Takeaways |
| The CEO must be the architect and champion of the GTM model — not its operator. |
5 Ways to Drive Business Growth from the Outside
Mon, Dec 12, 2016 — There are two critical elements to achieving your business growth goals: One, you must successfully run your business from the inside. Two, you must monitor the external environment. While most CEOs know the inner workings of their businesses, they are less in touch with the outside factors that affect it. Case in point: In a recent webinar I hosted, “External Factors that Stall Growth and How to Combat Them,” I asked participants, “Do you have a system to identify and monitor external factors that affect your business?” One-hundred percent of participants responded, “No, but I do want to create a system.” The presentation then focused on helping to identify the external factors businesses should be monitoring and how to monitor them.
How to Survive the 5 Fatal Factors that Threaten Your Business
Fri, Nov 18, 2016 — Understanding the external factors that hinder your growth and survival The Bureau of Labor and Statistics in 2016 reports that only two-thirds of businesses will survive 2 years, half of all businesses will survive 5 years, and a mere one-third will survive 10 years or more. Most of us have heard these statistics, or at least a version of them. In the modern market, the success of a business depends on its growth. But why do some businesses successfully grow and survive while others become a failing statistic?
Pick a Strategic Direction: What Alice in Wonderland and the Cheshire Cat Can Teach CEOs about Growing Their Business
Tue, Jun 21, 2016 — In the whimsical world of Lewis Carroll’s famous tale Alice in Wonderland, the author paints mind-bending pictures of some of the most pressing questions in modern society. Though many regard this classic as merely a children’s story, every modern CEO can appreciate several scenes woven through the book that can be applied, succinctly and directly, to the challenges of today’s global business environment.
CEOs: Learn How to Stop Micromanaging
Wed, Jun 11, 2014 — We've probably all had some experience or another with a micromanager, maybe even a micromanaging CEO. But as a CEO, how do you know if you're a micromanager and do you know how to stop? A marketing consultant I know posted on his Facebook page the other day: “Always wonder why some CEOs would rather diddle with things on a web page or other marketing minutia than deal with really important business strategy issues or building a company team.” While I know this was more of an expression of his current frustration with a client than a real question, it got me thinking, and I suspect the answer may be relatively simple: Entrepreneurs stay in startup mode too long.