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Why CPG Companies Will Have to Innovate or...

Wed, Nov 29, 2023 | Posted by The Chief Outsider

Challenger brands have nearly doubled the innovation success rate vs. leading brands

By: Mike Concannon and Evan Eckman

Which business author is famous for the quote “innovate or die”? Peter Drucker, Tom Peters, or Dr. Jack Matson?

Answer: All of the above. It was a fundamental business principle for the past century. So why has the collective wisdom of these contemporary business authors seemingly been forgotten by the big CPG companies this century?

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