Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Part 3: How Does Employee Engagement Win the Growth Game?

Thu, Feb 20, 2020 | Posted by Marc Umscheid

Assessing the Health of Your Culture

Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting

In our first two blogs (Part one and Part two) on the subject of corporate culture, we have been making the case for the importance of a serious, top-down effort to ensure your company is united around a single vision -- and that your corporate culture is working for you, not against you. We’ve seen how such a CEO-led commitment can lead to riches beyond your wildest dreams (or, at least, measurably better performance), and we’ve heard directly from one CEO who grappled with the effects of a toxic culture before his personal involvement – and a committed effort -- restored balance across his organization.

Read More

Will Both You, and Your Business, Be Ready to Sell?

Thu, Jun 23, 2016 — In a song dedicated to his son, John Lennon wrote “Life is what happens to you while you’re busy making other plans.” Although his message could be (and has been) interpreted in many ways, he seems to be saying, “Don’t let distractions keep you from what’s important.” Every business owner has at some point looked into the mirror and asked some version of the question: “What’s next?” It’s a daunting question—particularly in the context of exit or succession planning. Exit implies an end to what is familiar, and succession also suggests paths entailing things outside your control. Fundamentally, the next steps come down to your being prepared to undertake real changes—ones that involve you, your lifestyle, and your business.

YOU HAVE PERMISSION TO TAKE A BREAK.

Sat, Nov 9, 2013 — Guest Blog by Joanie Rufo, Initiate Consulting. One of the common themes I see in my work coaching executive leaders is the unilateral struggle of leaders to rest and renew. “EACH OF US NEEDS TO WITHDRAW FROM THE CARES WHICH WILL NOT WITHDRAW FROM US.” – Maya Angelou

The Rise and Fall of Executives

Wed, Jul 24, 2013 — This blog is written by guest blogger Per Ohstrom. In my years in business, I have noticed how top executives often come out of Operations, which is a little counter- intuitive considering the number of highly trained Finance, Marketing or R&D managers there are in organizations. I have also seen execs crash and burn, who used to be well performing in a functional role. What’s going on? In a report from the Chally Group “Why Global Leaders Succeed and Fail”, published by Right Management, the researchers share some interesting findings.

Start Creating a Winning Culture: 7 Things CEOs Can Do Right Now

Wed, Jul 10, 2013 — The Problem Many people write about importance of creating a winning culture for your company, but few give tangible, actionable suggestions for improving it. I was hopeful I found something that did when my local business journal recently did a feature on culture. They asked the executives at the top 34 winners of their annual best places to work contest what they won’t tolerate in their culture, in search of what made them the best places to work. Unfortunately, the results were somewhat disappointing. Several responses were okay (a recurring theme was “gossip”), some were lighthearted (my favorite was “not putting the toilet seat down” - submitted by a man), but most were platitudes of political correctness, telling the reader little about how to actually create a winning culture.

Growth Insights for CEOs

Part 3: How Does Employee Engagement Win the Growth Game?

Assessing the Health of Your Culture

Recent Posts

Will Both You, and Your Business, Be Ready to Sell?

YOU HAVE PERMISSION TO TAKE A BREAK.

The Rise and Fall of Executives

Stay up-to-date with the latest from Chief Outsiders

Start Creating a Winning Culture: 7 Things CEOs Can Do Right Now

With CMOs located: