Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Risky Business: How Marketing Content Can Take Risk Out of Business Decisions

Tue, Dec 29, 2020 | Posted by Bob Sherlock

In my younger years, I loved the thrill of a challenging winter rock and ice climb.

I found one at Maiden Cliff, which rises 800 feet above a lake in Maine. In late winter, sun-melted snow joins with natural seepage, freezes overnight, and creates giant icicles attached to the rock.

What the sun helps to create, it also taketh away. Ice that is climbable with reasonable safety in shade can, after direct sun gets on it, soften, break away from the rock, or simply melt.

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Customer Insights Essential to Successful Innovation

Tue, Dec 8, 2020 — Listening to your prospective customers seems to be a logical approach when identifying new products or services. But too many companies look internally to their teams, assuming they have the expertise and knowledge to innovate. It is true that they have industry and company knowledge. But they are not having daily, objective conversations with people in the target audience. Those conversations are necessary to fully understand their needs and pains, and what products or services will be valuable to them.

The Importance of Innovation for Sustainable Growth and Profitability

Thu, Dec 3, 2020 — The initial success of many small to mid-sized companies comes from an innovative product or service they developed. Passionately designed, promoted, and differentiated from competitors, it resonated with their customers. However, despite this early excitement and success, many companies fail to maintain a focus on innovation. Markets, customer needs, and technology are constantly changing. Those that recognize this and respond will drive growth and ensure a sustainable business for years to come.

Hiding the Full Value of an Innovation

Wed, Nov 4, 2020 — “If the people don’t want to come out to the ballpark, nobody’s going to stop them.” -Yogi Berra A powerful, sales-producing change that most companies can make quickly: Find messaging that is not working very well, and replace it. This is especially important when marketing an innovation.

Diversity Drives Innovation, Growth and the Bottom Line

Tue, Oct 22, 2019 — By Yvonne Brown and Tom McCrary Diversity is increasingly on our minds. Indeed, US census data indicates that our population is becoming more diverse, estimating that by 2042, whites will no longer be a majority of the population. An important business corollary—and a significant opportunity—is that diversity in an organization drives innovation, growth and bottom-line improvement.

Growth Insights for CEOs

Risky Business: How Marketing Content Can Take Risk Out of Business Decisions

Recent Posts

Customer Insights Essential to Successful Innovation

The Importance of Innovation for Sustainable Growth and Profitability

Hiding the Full Value of an Innovation

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Diversity Drives Innovation, Growth and the Bottom Line

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