Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Blog 1: Are You a Pioneer or a Settler? Six Steps to a Better Business Model

Written by: Paul Sparrow, Area Managing Partner & CMO, Chief Outsiders with Samuel Kniseley Ballesteros of The Advantage Solution and a Professional EOS Implementer

Take a trip with us, if you will, back to Northern California in 1849. Word has spread across the land – there’s gold in them there hills, and we need to go find it. On just this pronouncement, and with not much more than hope and a promise, pioneers set forth to go find the gold – and with it, riches beyond their wildest imagination. You know the rest of the story – some of these folks went boom, most went bust, and the California Gold Rush became a literal flash in the pan.

Innovation, With a Purpose: Use 2020 as a Springboard for Change

Fri, Jan 22, 2021 — Alas, it was many moons ago that one of my favorite musical artists, Billy Joel, sang those insightful words: “Don’t go changing to try and please me.” No matter how eloquent or visionary he might be, the “Bard of Brooklyn” couldn’t have foreseen that a pandemic would all but mandate change as a means of business survival. Now we must all go changing, to try and please EVERYONE. Fueled by the ongoing digital revolution, lockdowns, economic turmoil, and a global financial shakeout, we can generally agree that the tried and true has given way to the untried, and new.

Best Practice Process (Stage/Gate) for Successful and Profitable Innovations

Fri, Dec 18, 2020 — As we know with most business activities, a well-defined process is often critical to keep your project on track. But equally important is to have specific targets that must be reviewed and approved before continued investment of people and money can continue. Given the complexity of innovation and new product development, and the high levels of new product failure for most industries, these initiatives carry a greater need for a rigorous process.

Customer Insights Essential to Successful Innovation

Tue, Dec 8, 2020 — Listening to your prospective customers seems to be a logical approach when identifying new products or services. But too many companies look internally to their teams, assuming they have the expertise and knowledge to innovate. It is true that they have industry and company knowledge. But they are not having daily, objective conversations with people in the target audience. Those conversations are necessary to fully understand their needs and pains, and what products or services will be valuable to them.

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Blog 1: Are You a Pioneer or a Settler? Six Steps to a Better Business Model

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Innovation, With a Purpose: Use 2020 as a Springboard for Change

Best Practice Process (Stage/Gate) for Successful and Profitable Innovations

Customer Insights Essential to Successful Innovation

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