Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

Mon, Oct 14, 2019 | Posted by Mark Coronna

A Practical Implementation Guide for Small- and Mid-Sized Business Executives

Mark Coronna, Area Managing Partner & CMO, Chief Outsiders
with Todd Eberhardt, CEO, Dynasty Leadership Consulting

Somewhere in the historical development of Marketing language the concept of an Ideal Customer Profile emerged. You can find frequent discussion of this concept if you are reading marketing blogs today—it is definitely a “buzz” term, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs.

We’d like to discuss how to practically implement the concept of an Ideal Customer Profile and talk about why it’s important, as well as how it can dramatically impact your business, when applied to your Marketing and Sales programs.

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Short-Term Insights For Long-Term Growth: Seven Reasons To Consider A Chief Outsider

Wed, Aug 19, 2015 — To gain competitive advantage, enter a new market or accelerate sales, companies often look to hire (or replace) senior level marketing talent. Finding the right person can take time a lot of time in terms of resources – search, interviews, salary negotiations and onboarding. Once hired, it can take some time for a new executive to get up to speed and start to deliver a positive ROI to the company.

Nine Reasons – Plus One -- To Hire an “Executive-as-a-Service”

Tue, Aug 11, 2015 — In my previous blog, I identified some of signs of “Business Malaise” that could signal a growing disconnect between the business vision and the company’s growth goals. And as noted, when you consider the competitive pressures wrought by the hyper-charged business universe, early indicators of corporate distress are best addressed sooner than later. Many small and mid-sized companies face this situation – desperately in need of skilled marketing expertise – but believing that they lack the resources to procure it. That is why I am devoting this post to explore a new option – the Marketing Executive-as-a-Service.

An Rx for Sluggish Sales

Thu, Jul 30, 2015 — If corporate distress was handled like a medical condition, the approach would be to get help from a medical professional as soon as possible. You’d look for a specialist who could make a diagnosis and provide triage for the most urgent symptoms, while working to create a plan for sustainable health. Sometimes a company exhibits signs of a “Business Malaise.” The symptoms are not always clear, but there is a sense that something is amiss. Here are a few common symptoms:

The One Strategic Marketing Question to Ask

Wed, Jun 4, 2014 — When consulting with businesses, one of the fundamentals I look at is whether their business strategy and marketing efforts are in alignment. Just like a well-aligned vehicle will always move confidently in the right direction, so, too, will a business relationship – provided there’s the right connection between what your customers value, and what you provide. Many times, I will hear companies boast of offering great quality, cost and delivery; how they are innovators; and how they have the best technical support teams. The reality is that it’s quite rare for a firm to be the best at everything – and often, pursuing such a superlative-laden strategy can often be a suboptimal marketing strategy to pursue.

Growth Insights for CEOs

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

A Practical Implementation Guide for Small- and Mid-Sized Business Executives

Recent Posts

Short-Term Insights For Long-Term Growth: Seven Reasons To Consider A Chief Outsider

Nine Reasons – Plus One -- To Hire an “Executive-as-a-Service”

An Rx for Sluggish Sales

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The One Strategic Marketing Question to Ask

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