If the lifeblood of any business is customer cash, then perhaps we can consider customer satisfaction the heart and soul.
As a CEO, you likely are well aware of the value of a satisfied consumer. They stick around, spend more, and often become fierce advocates for your company, its products, and services.
Wed, Aug 19, 2015 — To gain competitive advantage, enter a new market or accelerate sales, companies often look to hire (or replace) senior level marketing talent. Finding the right person can take time a lot of time in terms of resources – search, interviews, salary negotiations and onboarding. Once hired, it can take some time for a new executive to get up to speed and start to deliver a positive ROI to the company.
Tue, Aug 11, 2015 — In my previous blog, I identified some of signs of “Business Malaise” that could signal a growing disconnect between the business vision and the company’s growth goals. And as noted, when you consider the competitive pressures wrought by the hyper-charged business universe, early indicators of corporate distress are best addressed sooner than later. Many small and mid-sized companies face this situation – desperately in need of skilled marketing expertise – but believing that they lack the resources to procure it. That is why I am devoting this post to explore a new option – the Marketing Executive-as-a-Service.
Thu, Jul 30, 2015 — If corporate distress was handled like a medical condition, the approach would be to get help from a medical professional as soon as possible. You’d look for a specialist who could make a diagnosis and provide triage for the most urgent symptoms, while working to create a plan for sustainable health. Sometimes a company exhibits signs of a “Business Malaise.” The symptoms are not always clear, but there is a sense that something is amiss. Here are a few common symptoms:
Wed, Jun 4, 2014 — When consulting with businesses, one of the fundamentals I look at is whether their business strategy and marketing efforts are in alignment. Just like a well-aligned vehicle will always move confidently in the right direction, so, too, will a business relationship – provided there’s the right connection between what your customers value, and what you provide. Many times, I will hear companies boast of offering great quality, cost and delivery; how they are innovators; and how they have the best technical support teams. The reality is that it’s quite rare for a firm to be the best at everything – and often, pursuing such a superlative-laden strategy can often be a suboptimal marketing strategy to pursue.
