Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 5

Thu, Feb 2, 2023 | Posted by Jennifer Apy

Part 5: Only Teamwork Can Make the Dream Work

We have become a nation of isolation. COVID-19 taught everyone how to use technology to carry on safely. Though Zoom, Teams, and other tools have made communication more efficient, we’ve never felt more distant from our colleagues.

Through this “together, but apart” mindset, many businesses feel pressured to enable remote work and grant greater autonomy. As a CEO trying to manage in this environment, it’s tempting -- in the spirit of efficiency – to let everyone stay focused on their “swim lane” and not encourage complex collaboration between divisions.

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Four Ways a Fractional Chief Marketing Officer Can Catalyze Your Company’s Growth

Mon, Oct 19, 2015 — Companies seeking a catalyst for growth or working to manage the choppy waters that often result from a changing competitive landscape or economic swings have a relatively new and effective option to consider. Increasingly, these businesses are turning to firms like Chief Outsiders, that are able to plug in part-time “Executives-as-a-Service” who can make an immediate impact.

Short-Term Insights For Long-Term Growth: Seven Reasons To Consider A Chief Outsider

Wed, Aug 19, 2015 — To gain competitive advantage, enter a new market or accelerate sales, companies often look to hire (or replace) senior level marketing talent. Finding the right person can take time a lot of time in terms of resources – search, interviews, salary negotiations and onboarding. Once hired, it can take some time for a new executive to get up to speed and start to deliver a positive ROI to the company.

Nine Reasons – Plus One -- To Hire an “Executive-as-a-Service”

Tue, Aug 11, 2015 — In my previous blog, I identified some of signs of “Business Malaise” that could signal a growing disconnect between the business vision and the company’s growth goals. And as noted, when you consider the competitive pressures wrought by the hyper-charged business universe, early indicators of corporate distress are best addressed sooner than later. Many small and mid-sized companies face this situation – desperately in need of skilled marketing expertise – but believing that they lack the resources to procure it. That is why I am devoting this post to explore a new option – the Marketing Executive-as-a-Service.

An Rx for Sluggish Sales

Thu, Jul 30, 2015 — If corporate distress was handled like a medical condition, the approach would be to get help from a medical professional as soon as possible. You’d look for a specialist who could make a diagnosis and provide triage for the most urgent symptoms, while working to create a plan for sustainable health. Sometimes a company exhibits signs of a “Business Malaise.” The symptoms are not always clear, but there is a sense that something is amiss. Here are a few common symptoms:

The One Strategic Marketing Question to Ask

Wed, Jun 4, 2014 — When consulting with businesses, one of the fundamentals I look at is whether their business strategy and marketing efforts are in alignment. Just like a well-aligned vehicle will always move confidently in the right direction, so, too, will a business relationship – provided there’s the right connection between what your customers value, and what you provide. Many times, I will hear companies boast of offering great quality, cost and delivery; how they are innovators; and how they have the best technical support teams. The reality is that it’s quite rare for a firm to be the best at everything – and often, pursuing such a superlative-laden strategy can often be a suboptimal marketing strategy to pursue.

Growth Insights for CEOs