News & Press Releases

Market Positioning Sage Beth VanStory Amplifies Chief Outsiders’ Southeast Assemblage

The versatile CMO and nationally renowned executive advisor is sought after for her award-winning growth strategies


WASHINGTON, D.C. – AUGUST 23, 2016 – Lead generation strategist and market-focused growth leader Beth VanStory is the latest chief marketer to join the Chief Outsiders team, the strategic marketing consulting firm announced today.   

With more than 25 years of experience as a trusted consultant, executive, and marketer, and with an early business foundation in finance and operational executive appointments, VanStory’s background crosses both B2B and B2C sectors, with expertise in industries like ecommerce, digital media, marketing and entertainment, e-commerce, automotive, mobile apps, and patient care.

“As an early adopter of technology to fuel growth and innovation, VanStory is – and always has been – on the cutting edge of digital marketing, ecommerce, and omni-channel marketing strategies for business growth,” said Tom McCrary, Managing Partner of Chief Outsiders Southeast team. “Combined with her multifaceted marketing toolkit that includes mastery in both B2B and B2C strategy, VanStory provides our clients with indispensible short-term and long-term planning insights.” 

Prior to consulting, VanStory was President of iMotors, an online used car retailer, where she managed the entire customer experience, from acquisition through delivery including business development, marketing, sales, service and systems development and operations. She also helped raise the company's Series E funding of $62.5 million.

As Vice President, Online at Office Depot, she led the launch of the website, reaching profitability in its first year, and winning both the CIO Web Business 50/50 and Retail Network Innovation awards twice.

VanStory is a former board member of, Michaels Stores, and Phthisis Diagnostics and currently sits on the advisory board of Mom Made Foods. She holds an MBA from Northwestern and an undergraduate degree in Finance and Management Information Systems from the University of Virginia and is available immediately to assist Southeastern executives with their business growth goals.



About Chief Outsiders

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 40 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 300 client companies to drive growth strategy and execution plans for a fraction of the cost of a full time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders was listed by Inc Magazine as one of the 1,000 fastest growing privately held companies in the US (in the top 25 in Houston), and was recognized in the Houston Business Journal's Fast 100. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.

CONTACT: Sterling Wilkinson,


Topics: Fractional CMO