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Digital Marketing Resources
This e-book offers CEOs a strategic roadmap to digital marketing success in an era where 80% of buying decisions begin online. It cuts through digital complexity to deliver actionable frameworks for developing buyer personas, optimizing customer journeys, and implementing targeted digital strategies that drive measurable business growth.
Going beyond fundamentals, it provides practical approaches to performance marketing, SEO, and website optimization tailored specifically for SMBs with limited resources. Advanced sections cover Account-Based Marketing, essential marketing technology investments, and how AI can accelerate growth across each quadrant of Ansoff's Matrix—from penetrating existing markets to diversifying into new ones.
Written for the C-suite, this guide prioritizes business outcomes over technical details, helping executives transform digital marketing from a cost center into a powerful growth engine with strategies that deliver sustainable competitive advantage.
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Webinar Series
Catch up on the full series
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Scaling for Success: Digital Transformation to Ensure a Winning Exit - Part 2In the second half of this two-part discussion, Chief Outsiders CMO Sajal Sahay and CSO Paul Davison explored the critical components an SMB CEO needs to craft, for an effective digital transformation strategy, all in the context of setting up your company for a winning exit. |
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Scaling for Success: Digital Transformation to Ensure a Winning ExitChief Outsiders CMO Sajal Sahay and CSO Paul Davison highlight steps to drive revenue growth and operational efficiency and talk through how to integrate new Martech with existing company systems. |
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Why Your Most Valuable Content Should Stay Behind Closed Doors (With a planned twist)Host Sajal Sahay is joined by CMO Tara Weymon Leonard and CSO David Rozanski for an in-depth conversation challenging conventional wisdom about content gating and thought leadership strategies. Learn how mid-market companies can leverage AI to drive growth and explore a counterintuitive framework around gating. Lastly, they provide a 30-day digital transformation plan for measurable business results. |
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AI for Business Owners: Practical Tools to Boost Growth & EngagementChief Outsiders' Angela Hill and Doug Bell walk through a hands-on, AI-powered approach to optimizing growth strategy and customer engagement. |
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How CEOs Optimize Sales Tech Stacks to Drive RevenueCMO Doug Reifschneider and CSO Mike Regnier explain in simple terms the foundational elements of a necessary Martech strategy equipping CEOs with an optimized tool-kit to attain growth goals. |
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How Digital Marketing Assessments Drive Competitive EdgeLed by industry experts Jen Apy and Rob Talbot, this session uncovers how to optimize your digital marketing investments, avoid common pitfalls, and maximize ROI
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Accelerating Revenue Growth Through Digital ChannelsThe first session in our webinar series, led by Carol Eversen and Angela Hill, explores the crucial steps CEOs should take when their business growth is underperforming, focusing on the strategic use of digital marketing channels to drive leads. |
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Get started on building your tech stack
Ready to get going on building your company's tech stack but not sure where to begin? This step-by-step guide can start you on your journey to building a tech stack that works for your business.
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Tech Stacks: Transforming Your Business in the Digital Age
In today's hyper-connected business world, technology isn't just a tool—it's the difference between thriving and merely surviving. The digital landscape has transformed how companies approach sales and marketing, making a strategic technology stack more critical than ever.
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Digital Marketing Mastery: A CEO's Roadmap to Competitive Advantage
CEOs can no longer afford to take a hands-off approach to their company's marketing efforts. With over 80% of the modern buyer's journey happening online, a solid digital marketing strategy has become critical for driving growth and staying competitive.
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Mastering Digital Marketing: Key Strategies for SMB Growth
In today's digital-first business landscape, SMB CEOs and business owners often find themselves grappling with the complexities of digital marketing. How can you ensure your marketing efforts drive real growth and provide a solid return on investment?
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