News & Press Releases (36)

Chief Outsiders CEO Art Saxby to Speak at Private Equity International’s Operating Partners Forum

8.26.2014 — Operational Partners Will Gather for Premier Event at Convene Conference Center in New York on October 21 – 22 New York, NY (PRWEB) August 26, 2014 Entering its fourth year, the Operating Partners Forum has become the pre-eminent peer-to-peer event for professionals in private equity firms who are focused on value creation at the portfolio company level, namely the operating partners. The event provides the opportunity for operational partners to expand their knowledge and expertise of not only how to create value at a portfolio company, but what’s occurring in the larger private equity realm, how technology is changing the way business is conducted, new trends in the global market place and how they impact portfolio companies and the information operating partners need to make an impact on their portfolio company’s bottom line. Art Saxby, CEO and Founder of Chief Outsiders, is a sponsor of the event and will be a panelist at the workshop “Sharing Costs to Optimize EBITDA,” where he will discuss: Outsourcing and long-term value How to evaluate outsourcing options Finding the “sweet spot” between in-house and outsourced capabilities “As the operating partner role in private equity firms is evolving, becoming more central and valuations are increasing, expanding the knowledge and expertise of operational partners is vital,” said Saxby. Saxby started his career in corporate finance with a BS and MBA in finance and various financial analysis and planning roles at LTV Aerospace and Defense and Frito-Lay. He learned his trade in marketing in brand and project management at Frito-Lay, Kellogg’s, Coca-Cola and Compaq/HP, before getting involved in troubled company turn-around with the Lehman Brother controlled Imperial Sugar and Madison Dearborn Partners controlled Hines Horticulture. He started Chief Outsiders in 2009. About Chief Outsiders Recently listed by Inc Magazine as one of the 600 fastest growing privately held companies in the US and recognized for the Houston Business Journal's Fast 100, Chief Outsiders, LLC is an “Executives-as-a-Service” firm helping grow mid-sized companies from coast to coast with part-time, or fractional, Chief Marketing Officers. Chief Outsiders is unique among strategic marketing and management consulting firms, by working as part of the portfolio company leadership team on a fractional or as-needed basis to not only help develop market based growth plans, but to be responsible for implementing the plans within the company. Unlike most consulting firms, Chief Outsiders believes delivering a world-class marketing strategy on its own creates very little value. The real value is created by helping the organization implement the growth vision. Everyone at Chief Outsiders has held the position of VP of Marketing or higher at one or more operating companies. With 30+ CMOs across the country, we can put exactly the right skill set on the leadership team of any portfolio company for a fraction of the cost of a full time executive. Chief Outsiders has been a premier source for businesses seeking marketing expertise, execution and leadership including Riverside Company portfolio companies OnCourse Learning, YourMembership.com and IDoc, Source Capital portfolio companies such as Abutec, and Merrill Lynch Special Situations Group portfolio companies such as EarthColor.

Chief Outsiders Doubles Silicon Valley Presence

8.18.2014 — Karen Hayward and Mark Lange, newest CMOs at Chief Outsiders, bring their extensive technology experience to work with CEOs of growth companies SILICON VALLEY, CA (PRWEB) August 18, 2014 Karen Hayward and Mark Lange, new CMOs at Chief Outsiders, bring their extensive technology experience to work with CEOs of growth companies. Chief Outsiders, LLC, of Houston is pleased to announce that Karen Hayward and Mark Lange have joined the firm. Chief Outsiders is the nation’s largest executive marketing firm focused on implementing market-based growth plans for mid-size and growth companies through fractional or part-time marketing executives. Hayward and Lange will work alongside CEOs and their executive teams of technology companies to accelerate their revenue growth. Having worked with SaaS companies since 2000, Karen Hayward is a pioneer in the cloud computing industry. Among the many areas in which she will be working with CEOs, she specializes in aligning sales and marketing for revenue growth, improving lead generation, executing “go to market” strategies, positioning companies as “thought leaders” and much more. Karen has held executive positions at EarthLink Business, CenterBeam, Accelio, BeyondWork and Xerox Canada. “During my career working with multiple organizations, public and private, international and national, large and small, I have lived the hard reality of the battlefield and am eager to share my expertise, lessons learned and deliver the impact needed to solve CEOs’ organizational challenges,” said Hayward. “Chief Outsiders’ model is unique,” she continued. “It provides marketing help to CEOs at a lower cost and risk but with executive marketers who are at the height of their careers experience wise and are ready to see the results of their labor.” Recent engagements of Hayward include the development of marketing and sales enablement programs at Earthlink, the re-architecting of the services offerings and go-to-market strategy at CenterBeam, which was subsequently acquired by Earthlink, and delivering revenue and profit growth by revamping sales operations, professional services and global market alliance programs at Accelio Corporation, which was subsequently acquired by Adobe. Karen has received numerous rewards and recognitions for her marketing campaigns, sales skills and performance including being named one of the “Power 100: The Most Powerful Women of the Channel.” Lange brings Chief Outsiders a unique combination of early-stage and enterprise-class technology marketing and sales leadership experience, combined with the financial background to develop and refine new business models, secure funding, and support outstanding M&A outcomes. Mark has held executive leadership positions at Nimsoft (a CA Company), SAP, PeopleSoft, BrassRing, K-III (a KKR fund) and was a speechwriter to the President of the White House. “These are exciting times for marketing as a discipline,” Lange said. “Innovations in marketing systems and processes, as well as and digital and social media tools, make it possible to drive demand, revenue and profitable growth as never before. I’m very happy to be joining a group of senior, leading-edge CMOs who will continuously raise the level of my game.” As an entrepreneur, Mark has founded and helped grow innovative web, SaaS and cloud ventures in talent management, healthcare information and social e-commerce, two of which were acquired for over $200 million. Mark currently serves as an Executive Fellow at the Center for Digital Strategies at the Tuck School of Business at Dartmouth, where he moderates quarterly roundtables with Global 100 CIOs. “Both Karen and Mark are world class marketers who have enabled companies to become category leaders,” says Pete Hayes, Principal of Chief Outsiders. “They know how to collaborate with CEOs and executive teams to unlock their potential and turn vision into actionable strategy.” Contact Karen Hayward at khayward@chiefoutsiders.com and Mark Lange at mlange@chiefoutsiders.com. About Chief Outsiders Headquartered in Houston, TX, and silver winner of the American Business Awards “Company of the Year,” and recognized for the Houston Business Journal's Fast 100, Chief Outsiders serves mid-sized companies from coast to coast with part-time CMO services. Chief Outsiders is unique among strategic marketing consulting firms, taking businesses to the next level by working as part of the leadership team on a fractional or as-needed basis. Unlike most marketing consulting firms, Chief Outsiders believes delivering a world-class marketing strategy on its own creates very little value. The real value is created by helping the organization implement the growth vision. Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as i2C, AbsolutData, Bethyl Labs, Auto Load Logic and Riverside Company portfolio companies including OnCourse Learning, YourMembership.com and IDoc.

Chief Outsiders Makes Houston’s 2014 Fast 100 List

8.8.2014 — Strategic Marketing Consulting Firm Recognized by Houston Business Journal for High Growth Houston, TX (PRWEB) August 8, 2014 Chief Outsiders, LLC, the leading North American provider of outsourced Chief Marketing Officer services to growth and mid-sized companies has been recognized for the Houston Business Journal's 2014 Fast 100. The award honors Houston’s fastest growing private companies, ranked by a three-year revenue growth from 2011 to 2013. All companies nominated have been doing business for a minimum of 5 years and are headquartered within the 10-county Houston metropolitan area. The winners represent top talent from all of Houston’s industries. Since 2009, Chief Outsiders stands as the only company of its kind –offering strategic business and marketing services to CEOs of mid-sized companies with a nationwide firm of Chief Marketing Officers(CMOs) working on an interim, part-time/fractional, or coaching basis. The CMOs at Chief Outsiders come from a broad range of industries, but all have held the position of vice president of Marketing at one or more operating companies. “We are excited to be a part of the Fast 100 this year and to see our progress recognized. I know I can speak for our whole tribe and say that our growth and progress mirror the client companies we have worked with and that’s something we’re really proud of,” said Art Saxby, CEO and Founder of Chief Outsiders. HBJ will announce the rankings of the winner on September 11 at the Hilton America’s Hotel. Click here to register for the event. About Chief Outsiders Chief Outsiders, LLC, an "Executives-as-a-Service" firm, helps grow mid-sized companies from coast-to-coast with more than 40 part-time, or fractional, Chief Marketing Officers (CMOs) who have held positions of VP Marketing or higher at one or more operating companies. These individuals' breadth of experience makes it possible for Chief Outsiders to put the right skill set on a leadership team of any company for a fraction of the cost of a full time executive. Unlike other strategic marketing and management consulting firms, Chief Outsiders works with company leadership teams to develop and implement market based growth plans. Chief Outsiders believes delivering a world-class marketing strategy on its own creates little value and that the real value is created by helping the organization implement the growth vision. Because of its market based growth plans, leadership and experienced team, Chief Outsiders was recently listed by Inc Magazine as one of the 600 fastest growing privately held companies in the US (in the top 10 in Houston) and recognized for the Houston Business Journal's Fast 100. Businesses seeking Chief Outsiders as a premier source include: ErgoGenesis, Five Stone Tax, Summa Technologies, and Riverside Company portfolio companies OnCourse Learning, YourMembership.com and IDoc, Source Capital portfolio companies such as Abutec, and Merrill Lynch Specialties Group portfolio companies such as EarthColor.

Chief Outsiders Adds to Dallas Roster With New CMO, Beth Somplatsky-Martori

3.24.2014 — Marketing executive Beth Somplatsky-Martori of Dallas brings her extensive consumer and industrial experience to work with mid-sized companies across the country. Dallas, TX (PRWEB) March 24, 2014 Chief Outsiders, LLC, of Houston continues its nationwide growth with its newest CMO Beth Somplatsky-Martori. Chief Outsiders is the nation’s largest executive marketing firm focused on implementing market based growth plans for mid-size and growth companies through fractional or part-time marketing executives. As a Chief Outsider, Beth will work alongside growth-oriented CEOs to achieve their goals as a part-time or fractional senior marketing executive. Beth focuses on creating market and business strategies for growth and profit enhancement. Her specialties’ lie in new product development, product life cycle management, consumer and customer segmentation, new media, research and analysis. Her career expertise also includes differentiating brands, products, and pricing across multiple and complex distribution networks for mid-sized to Fortune 100 Companies. “This is the only company I’ve heard of that has this breadth and depth of experience to guide companies’ strategic marketing efforts. I am more than excited to be a part of this extraordinarily knowledgeable team and gain access to peer CMOs to benefit my clients,” said Beth. Beth has had P&L and global leadership responsibility in organizations ranging from $25 M to $1 B in the industrial and consumer products categories. She has consistently increased profitability and gained market share as the VP of Marketing at Niagara Conservation Corporation, Overhead Door Corporation, Jacuzzi Whirlpool Bath, and Compass Home. She also served as the strategic marketing executive for Phillips Lighting Company. Prior to joining Chief Outsiders, Beth was founder and president of SocialBiz Maven, a strategic business and marketing consulting firm for mid-size companies. As Vice President of Marketing at the Overhead Door Corporation, the leading manufacturer of garage doors and openers for residential and commercial applications, Beth grew the Company’s dollar share by 1.5 points, reduced operating expenses by over $6 M and increased cash flow by $3 M in the first-year, post-acquisition of Wayne Dalton. Additionally, she expanded her product launch experience by introducing a new garage door opener product line under the Genie and Overhead Door brands through which she added $60M in incremental revenue and increased profitability by $25M. For the Phillips Lighting Company, Beth gained brand exclusivity for the $300M light bulb category at The Home Depot and helped propel the Phillips brand from 65th to 42nd place on the Interbrand list of the world’s most valuable brands in less than four years. Beth developed a strong cross functional perspective from her early career advancement through a series of increasingly responsible rotations in engineering, finance, operations, and supply chain management at Philips Lighting where she reduced the number of North American manufacturing plants from 15 to 10, saving $25 M annually; decreased the number of warehouses from 30 to 6, saving $23 M annually; and lowered inventory by $30 M while maintaining service levels. “Beth’s immaculate track record derives from her willingness to dive into the most difficult challenges head first,” said Pete Hayes, Chief Outsiders Principal and CMO. “With this quality, broad experience and expertise, she’ll lead many mid-size companies in tackling their growth challenges.” Beth earned her MBA from The Wharton School at the University of Pennsylvania and received a dual-BS in Industrial Engineering and Mineral Economics from The Pennsylvania State University. Contact Beth at bsomplatsky(at)chiefoutsiders(dot)com. About Chief Outsiders Headquartered in Houston, TX, and silver winner of the American Business Awards “Company of the Year,” Chief Outsiders serves mid-sized companies from coast to coast with part-time CMO services. Chief Outsiders is unique among strategic marketing consulting firms, taking businesses to the next level by working as part of the leadership team on a fractional or as-needed basis. Unlike most marketing consulting firms, Chief Outsiders believes delivering a world-class marketing strategy on its own creates very little value. The real value is created by helping the organization implement the growth vision. Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as i2C, AbsolutData, Bethyl Labs, Auto Load Logic and Riverside Company portfolio companies including OnCourse Learning, YourMembership.com and IDoc.

Boston’s Radio Entrepreneurs Program Features Chief Outsiders

3.13.2014 — Interview shares how Chief Outsiders can help mid-sized companies grow. Boston, MA (PRWEB) March 13, 2014 Today, Radio Entrepreneurs host Jeffrey Davis featured Chief Outsiders CMOs Andrea McKenna and Yvonne Brown as special guests. Radio Entrepreneurs shares the stories of entrepreneurs in the interest of giving more exposure to innovative and fast moving companies while creating a knowledge pool for the enrichment of the entrepreneurial community around the world. The segment can be heard here. In the interview, Mr. Davis explored the core values that Chief Outsiders CMOs bring to small and mid-sized companies by providing fractional or part-time marketing executives. Yvonne and Andrea explained how Chief Outsiders operates and how they differ from traditional consultants and the rapidly changing marketing landscape. “We join in and we work a lot on the strategic level and then we roll up our sleeves and help the team implement the changes that we’re recommending,” said CMO Yvonne Brown. “We don’t just give advice and leave.” The CMOs at Chief Outsiders join client companies as part of the management team in order to strategize and execute marketing plans that align with the CEO’s and the executive team’s goals and approach. The group went on to discuss how the field of marketing has changed in recent years, how it effects the ways businesses are operating and the changes needed to stay ahead of the curve. “There has been a tremendous change in marketing overall worldwide with the emergence of all the social tools,” said CMO Andrea McKenna. “In good companies, the focus has always been on the customer or the consumer, but what’s happened is a shift in control to the consumer, where the consumer has so many different ways to engage with brands and companies, and as a good marketer, you have to understand the entire space and all of the tools in the marketing toolkit.” About Chief Outsiders Headquartered in Houston, TX, and silver winner of the American Business Awards “Company of the Year,” Chief Outsiders serves mid-sized companies from coast to coast with part-time CMO services. Chief Outsiders is unique among strategic marketing consulting firms, taking businesses to the next level by working as part of the leadership team on a fractional or as-needed basis. Unlike most marketing consulting firms, Chief Outsiders believes delivering a world-class marketing strategy on its own creates very little value. The real value is created by helping the organization implement the growth vision. Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as i2C, AbsolutData, Bethyl Labs, Auto Load Logic and Riverside Company portfolio companies including OnCourse Learning, YourMembership.com and IDoc.

ABC Radio is Latest Channel for Chief Outsiders

2.8.2014 — National firm that offers part-time marketing executives to mid-sized companies broadcasts “Marketing Minutes” to Northeast CEOs Houston, TX (PRWEB) February 08, 2013 Chief Outsiders, the management consultancy that helps growth and mid-sized businesses implement their visions, two weeks ago confirmed they are running their first ever broadcast campaign with ABC Radio in New York City. The multifaceted program includes several dimensions to help Chief Outsiders reach its core audience of growth and mid-sized company CEOs and owners in the greater New York area. Central to the campaign is the Chief Outsiders “Marketing Minute” that features the firm’s managing partner Slade Kobran. Mr. Kobran shares crisp and actionable marketing insights the firm has harvested from its experience, that are highly relevant to its business leader audience. You can listen to one of these “Marketing Minutes” by visiting this article on Chief Outsiders’ CEO Blog. In addition to the informational spot, Chief Outsiders is featured during the Larry Kudlow and Amilya Antonettibusiness talk shows on Saturdays, plus sponsoring drive time weather. “We’re thrilled with this new program,” said Pete Hayes, CMO for Chief Outsiders, LLC. “While we’re a big proponent of digital media and measurements, we’ve been around the block and recognize the value of traditional advertising channels for the right reasons. And we’re already seeing some results and return on our investment.” About Chief Outsiders Headquartered in Houston, TX, and silver winner of the American Business Awards “Company of the Year”, Chief Outsiders serves mid-sized companies from coast to coast with part-time CMO services. Chief Outsiders is unique among strategic marketing consulting firms, taking businesses to the next level by working as part of the leadership team on a fractional or as-needed basis. Unlike most marketing consulting firms, Chief Outsiders believes that delivering a world-class marketing strategy on its own, creates very little value. The real value is created by helping the organization implement the growth vision. Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as i2C, AbsolutData, Bethyl Labs, Auto Load Logic and Riverside Company portfolio companies including OnCourse Learning, YourMembership.com and IDoc.

Battle-Tested Execs Taking on New Challenges in Midwest

11.20.2013 — David Vroom, new Managing Partner and CMO for Chief Outsiders, will be parachuting into Mid-sized companies to help their owners and CEOs achieve their growth visions. PRWEB) November 20, 2013 Chief Outsiders continues its nationwide growth into the Midwest with its newest Managing Partner and CMO, David Vroom. Chief Outsiders is the nation’s largest executive marketing firm focused on implementing market-based growth plans for mid-size and growth companies through fractional or part-time marketing executives. As a Managing Partner for Chief Outsider, David Vroom will work alongside owners and CEOs of growth-oriented businesses to help achieve their performance goals as a part-time or interim senior marketing executive. Vroom is a battle-tested marketing executive who earned his stripes working as an operating executive and part of the leadership team in some of the most competitive companies in the US. He has worked with small and large-sized businesses in a variety of industries. His career includes work in food businesses in retail, grocery and food services in both B2B and B2C contexts and boating, exercise equipment, biking and others. He has held executive positions at Sargento Foods, Pactiv/Reynolds, Brunswick Corporation, Kellogg’s Company and Procter & Gamble. Now owners and CEOs of mid-size companies can add David, or any of the other Chief Marketing Officers at Chief Outsiders, to their leadership teams to help implement major growth initiatives, for a fraction of the cost or risk of hiring a full-time executive of David’s level. Very few companies in the US could afford to hire someone with David’s experience on a permanent full-time basis. By adding someone like David to the CEO’s staff of a fractional or as-needed basis, a company can get real C-level strategic leadership and hands on implementation when they need it, quickly without long term complications. Most recently Vroom was the Senior Vice President and General Manager at Sargento Foods Company where he led the expansion of Sargento into a totally new business segment. His work resulted in helping fill an underutilized plant and generated 100% incremental business at significantly higher margins. As VP of business development at Sargento Foods, he established new strategies and a major acquisition that helped Sargento grow nearly +100% on the top line and significantly higher on the bottom line. “David’s unparalleled executive experience and lack of fear leading products into unchartered channels will lend itself to grow client companies in the Midwest region and beyond”, said Saxby. “David and his team of Chief Marketing Officers will be able to help CEOs and their businesses across a spectrum of marketing efforts, particularly global markets, acquisitions, product launches, managing numerous brands simultaneously, lead generation and management. We are proud to have David launch our Midwest expansion.” At Brunswick Company, Vroom led business development of boating, exercise and biking brands. His programs led to significantly improved strategies, increased lead generation and management and growth in several flat category segments. Vroom served in several leadership functions at Kellogg’s Company, including Head of Global Marketing, General Manager of Convenience Foods and CMO on several businesses. During his time on the Convenience Foods Business, he built sales +400% and profit +500%. He managed the top 12 global cereal brands generating significant growth gains and market leadership in all major countries. “Many Midwest companies I see are comprised of knowledgeable and experienced CEOs and employees whose growth is declining or remains stagnant due to increasing competition, higher production costs, a lack of resources and a number of other reasons,” said Vroom. “We are CMOs who have worked for operational companies and experienced and helped solve these same types of problems for decades. I’m proud to join this team and begin our presence in the Midwest region.” David holds a MBA in marketing from Michigan State University and a Bachelor of Arts degree from Michigan State University; he has also completed global marketing executive training at Thunderbird International University. Contact David at dvroom@chiefoutsiders.com. About Chief Outsiders: Headquartered in Houston, TX, and silver winner of the American Business Awards “Company of the Year”, Chief Outsiders serves mid-sized companies from coast to coast with part-time CMO services. Chief Outsiders is unique among strategic marketing consulting firms, taking businesses to the next level by working as part of the leadership team on a fractional or as-needed basis. Unlike most marketing consulting firms, Chief Outsiders believes that delivering a world-class marketing strategy on its own, creates very little value. The real value is created by helping the organization implement the growth vision. Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as i2C, AbsolutData, Bethyl Labs, Auto Load Logic and Riverside Company portfolio companies including OnCourse Learning, YourMembership.com and IDoc.

Top CMO Presents "Strategic Marketing that Fits" for Zingtrain Speaker Series

9.4.2013 — Tom McCrary, CMO at Chief Outsiders, conducts session at Zingtrain Speaker Series to help CEOs, Owners, Partners and Leaders achieve business objectives and more on October 2 at 7:30 AM EDT. Ann Arbor, MI (PRWEB) September 04, 2013 Tom McCrary, Managing Partner and CMO at Chief Outsiders, one of the nation’s most innovative marketing strategy firms, will hold a session on October 2, 2013 at 7:30 AM EDT at ZingTrain’s training space at 3728 Plaza Drive. The presentation will explore how companies can leverage their mission, vision and values through marketing strategies. McCrary’s session will cover the following topics: Achieving business objectives by aligning with companies’ purpose, multi-bottom lines and culture Uncovering insights that create an opportunity for sustainable and profitable growth Transforming internal organizations to enable more efficient brand-consistent communications and implementation of strategies Creating marketing strategies that are aligned with your mission, vision and values and become touchstones/decision rules that help guide the organization The workshop will begin with a breakfast and 30-minute meet and greet, followed by an hour-long presentation and will close with a Q & A session. “I thrive on helping committed business leaders develop a strategic market plan that allows their businesses to change and expand beyond comfortable practices. I believe a marketing strategy grounded in insight is imperative to solve problems, business objectives and achieve growth,” says McCrary. McCrary is a visionary marketer and strategist with extensive knowledge and expertise in the creative marketing process, target marketing, product/service lifecycle marketing and field marketing and sales. His specialties stem from his background in consumer products and services, professional and financial services and hospitality, travel and energy. He has worked in a wide range of industries, sizes and structures, including Frito-lay, Embassy Suites, Tony Roma’s restaurants along with many others. Contact Tom McCrary at tmccrary@chiefoutsiders.com and learn more about Tom by reading some of his recent blogs. About Chief Outsiders Headquartered in Houston, TX, and silver winner of the American Business Awards “Company of the Year”, Chief Outsiders serves mid-sized companies from coast to coast with part-time CMO services. Chief Outsiders is unique among strategic marketing consulting firms, taking businesses to the next level by working as part of the leadership team on a fractional or as-needed basis. Unlike most marketing consulting firms, Chief Outsiders believes that delivering a world-class marketing strategy on its own, creates very little value. The real value is created by helping the organization implement the growth vision. Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as i2C, AbsolutData, Bethyl Labs, Auto Load Logic and Riverside Company portfolio companies including OnCourse Learning, YourMembership.com and IDoc. About ZingTrain ZingTrain is the training entity in the Zingerman’s Community of Businesses (ZCoB). Through ZingTrain, ZCoB shares the “Zingerman’s experience” with forward-thinking organizations from around the world. ZingTrain’s managing partner, Maggie Bayless and her team, use their experience in training and organizational change to help clients understand and apply the real-life systems, tools and techniques used at Zingerman’s, helping clients make meaningful, bottom-line-enhancing changes in their own organizations. ZingTrain, shares Zingerman’s expertise in training, service, merchandising, specialty foods, open book finance and staff management with the public through seminars and customized workshops. For more information about ZingTrain, contact Gauri Thergaonkar at gthergaonkar@zingermans.com and 934.930.1919.

Dallas Morning News Retail Sales are Re-invigorated by Part-time Chief Marketing Officer

8.5.2013 — Matthew Benner of Chief Outsiders engaged with Dallas Morning News to reverse the steady decline of its retail newspaper sales with increases in revenue, sales and circulation. Houston, TX (PRWEB) August 05, 2013 The Dallas Morning News hired Matthew Benner, a CMO with Chief Outsiders, one of the nation’s most innovative marketing firms, to devise and execute a marketing strategy for the paper’s single copy business. The paper, one of the nation’s most respected and a long time leading Pulitzer Prize recipient, was in deep regression in its retail sales. This prompted the hiring of Chief Outsider Matthew Benner: Due to some industry wide issues, the single copy circulation of Sunday papers at retail locations was declining at over 15% a year, and had dropped from 225,000 to 75,000 within five years.

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