5.10.2023 — What are the top 5 tried and true marketing strategies that CMOs recommend to other business leaders? As a part of our series called “CMOs Share Their Top 5 Tried + True Marketing Strategies” we had the pleasure of interviewing Adriana Lynch. Read the full article here.
5.5.2023 — Develop competitive, value-driven messaging that defines a blue ocean. Messaging that does not directly acknowledge and solve pain will get lost in the messy melee of marketplace noise. Articulating product/service benefits is not enough to change behavior and encourage adoption. Customer insights can lead to breakout value curves (famous example: Southwest Airlines). Messaging these blue ocean attributes and pain points can help gain audience attention faster and competitively differentiate from the masses. Read the full article here.
7.22.2022 — The strategy behind the new wave of portable cocktails and spirit-based seltzers, from canned Jack & Coke to the Dirty Shirley. Chief Outsiders Fractional CMO Stuart Foster comments on this trend. Read the Article here.
6.29.2022 — The pandemic has accelerated demand for fractional marketing leaders due to a wider acceptance of remote work and senior marketers’ desire for more flexible schedules, experts said. Read the Article here.
6.8.2022 — Without the right positioning and messaging, it might be a complete waste of time and money – and actually do more harm than good. Read the Article here.
6.3.2022 — An elaborately staged reintroduction got a plot twist when demand overwhelmed supply, leaving the chain red-faced but richer. Read the Article here.
6.3.2022 — As disruption contributes to high turnover among marketers, companies are turning to CMOs-for-hire—but some people are uneasy about how it all got to this. Read the Article here.