Strategic Growth For Social Impact Organizations

Leaders of mission-driven organizations, whether guiding a non-profit, B Corp, foundation, or corporate social responsibility initiative, carry a unique challenge: balancing purpose with performance. Your mission fuels change, but sustaining that impact requires more than passion alone. It demands strategy, structure, and a clear path to scalable growth.

At Chief Outsiders, we help social impact leaders turn purpose into measurable progress. By aligning vision with data-driven strategy and market-tested execution, we empower organizations to expand reach, attract funding, and amplify long-term results, all while maintaining a clear focus on what matters most: your mission.

Leadership That Unites Purpose, Growth, And Measurable Impact

Driving meaningful change requires more than a strong mission—it demands leadership that knows how to align purpose with performance. Social impact organizations reach a point where passion alone can’t sustain growth, where greater scale and measurable outcomes require a more deliberate strategy. That’s where fractional CMOs, CSOs, and CDOs step in.

Fractional CMOs and CSOs/ CDOs are seasoned executives who join your leadership team on a part-time or project basis to provide C-level expertise without the full-time cost. They combine strategic insight, operational discipline, and cross-sector experience to help mission-driven organizations refine their strategies, improve execution, and build sustainable growth engines.

Drawing on leadership backgrounds from both corporate and non-profit sectors, fractional executives integrate quickly, bringing an objective perspective and a toolkit of proven frameworks. They help align marketing, fundraising, sales, and stakeholder engagement with measurable outcomes, ensuring that every effort contributes to greater visibility, stronger relationships, and lasting impact .

By combining purpose with performance, fractional CMOs, CSOs, and CDOs enable social impact organizations to grow faster, operate smarter, and achieve their missions with clarity and confidence.

95%

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20+

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$10M

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1M

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Roadblocks Social Impact
Leaders Face Daily

Even the most mission-driven leaders face daily challenges that make scaling impact difficult. Balancing purpose with performance, navigating limited resources, and managing complex stakeholder dynamics can slow progress and strain capacity. These are the realities that test even the most visionary organizations:

Balancing Mission And Market Realities
Staying true to purpose while meeting financial and operational demands requires disciplined decision-making and a clear alignment between values, strategy, and execution.
Limited Resources And Complex Stakeholder Expectations
Tight budgets and diverse stakeholder needs make it challenging to prioritize initiatives, align expectations, and maintain focus on long-term impact.
Evolving Donor, Investor, And Partner Engagement Models
Donors and partners now expect measurable results, transparency, and shared values—forcing organizations to adapt how they build and sustain relationships.
Measuring And Communicating True Impact
Turning data into meaningful stories of progress remains a challenge, often limiting funding opportunities and stakeholder trust.
Maintaining Relevance In A Crowded Purpose Economy
As more brands claim social missions, standing out requires innovation, agility, and a compelling narrative that resonates with today’s values-driven audience.

The Fractional CMO, CSO & CDO Advantage

For mission-driven organizations, growth requires more than passion—it calls for strategy, structure, and leadership that bridge the gap between purpose and performance. Chief Outsiders provides that bridge through seasoned fractional CMOs, CSOs, and CDOs who bring marketing, sales, development, and strategic impact expertise to help organizations scale effectively.

These leaders integrate into your team, turning vision into actionable strategies that expand reach, strengthen relationships, and deliver measurable results.

Our fractional executives help translate mission into clear, market-aligned strategies—ensuring every initiative supports both organizational goals and sustainable financial outcomes.

They refine messaging to connect emotionally and authentically, helping organizations communicate their value, attract new supporters, partners, or customers, and inspire long-term engagement.

Through data-driven insights and thoughtful engagement, they help leaders build transparency, strengthen relationships, and foster a shared commitment to measurable outcomes.

With proven frameworks and execution expertise, fractional CMOs, CSOs, and CDOs design growth models that expand reach, increase efficiency, and amplify lasting social and financial impact.

Track Record That Reflects Measurable Impact

Purpose is powerful—and results are what sustain purpose. Across non-profit, foundation, B Corp, and CSR sectors, Chief Outsiders has helped mission-driven organizations turn vision into measurable outcomes. Our clients have strengthened engagement, expanded reach, and built sustainable growth models that amplify both social and financial returns.

The stories of transformation below are a testament to our work and help to highlight how strategic leadership and disciplined execution drive measurable, lasting impact.

After a year of implementing the Chief Outsiders strategy, marketing plan and tactics, we more than doubled our goal of 20% growth to 40%.

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Chief Outsiders helped us quickly coalesce and move forward with a clear direction. We’re now adjusting our strategy and brand to better support our mission and also secure our financial viability into the future.

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Working with Chief Outsiders has completely changed our marketing strategy, allowing us to become much closer to our customers, maximize our assets and improve business results.

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Meet The Executives
Turning Vision Into Action

Behind every successful social impact initiative is a leader who knows how to translate purpose into performance. Chief Outsiders’ fractional CMOs, CSOs, and CDOs bring decades of experience guiding organizations that drive change across corporate social responsibility, sustainability, philanthropy, and mission-driven branding.

These executives don’t just advise—they embed within your organization, bringing the insight, discipline, and creativity needed to accelerate growth while staying true to your mission. Each profile below showcases a leader who has successfully built strategies that inspire action, strengthen communities, and deliver measurable impact where it matters most.

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Dina Baker

Area Managing Partner & CMO

Works with CEOs at nonprofit, consulting, professional services, healthcare and technology firms to reposition brands, develop brand strategy, and build high-performance teams.

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Lesleigh Irish-Underwood

CMO & CDO

Works with CEOs in nonprofit, healthcare, media, and mission-driven for-profit companies to increase revenue, brand relevance, and recognition with innovative strategies and proven methodologies.

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Sajal Sahay

Partner & CMO

With 30 years of product marketing, product management, branding, demand generation and executive management experience, Sajal leverages product, distribution, and competitive industry analyses to grow revenue.

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Tom McCrary

Partner & CMO

Tom works with purpose-driven companies and organizations to achieve business objectives and build sustainable engines for growth by aligning leadership and their teams to a fully-realized vision.

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Tom Peterson

Partner & CMO

Chris works with social impact companies to drive revenue growth by converting insights into actionable, sustainable strategies, and flawlessly executed solutions.

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Secure A Strategic Partner For Your Organization's Future

Sustaining impact requires more than short-term solutions—it calls for a strategic partner who understands how to turn purpose into lasting performance. Chief Outsiders connects social impact organizations with seasoned fractional CMOs, CSOs, and CDOs who bring the insight, structure, and leadership needed to navigate growth with confidence.

Whether your next challenge involves expanding programs, attracting new supporters, or refining your revenue strategy, our executives work alongside your team to design and execute plans that deliver measurable, sustainable impact. With Chief Outsiders, your organization gains a partner invested in your mission’s success and equipped to guide its next stage of growth.

Ready to turn purpose into measurable progress? Connect with a growth leader who can help you drive lasting change.

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