.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
Are You Building a Business That's Ready to Scale - or Just a Business That Has Had Great Growth?
There is a version of business success that feels like momentum but isn't quite there yet.
What Digital Marketing Managers Can Learn From the Slow Food Movement
Thu, Apr 23, 2015 — The Need for an Organic Marketing Strategy Pay-Per-Click (PPC), sponsored content, and paid links have become the McDonald’s of modern marketing. With these methods, marketers hope to get traffic and, with luck, conversions, as quickly as possible and with as little effort as possible. It’s as if digital marketing had a drive-through window.
How Predictive Fitness Analytics Can Better Health & Wellness Programs
Thu, Mar 26, 2015 — Technology is changing Predictive Fitness Analytics Technology has made it possible for billions of consumers to shrink the world down to bite-sized, accessible chunks of data. But the growing popularity of health and wellness programs, predictive fitness analytics, and wearable devices is motivating users to focus not only on the world around, but the world inside as well.
Key Marketing Metrics for Revenue and Profit Growth
Fri, Mar 13, 2015 — Marketing metrics are at the essence of any business program. Key marketing metrics indicate the heights to which revenues will soar or the depths to which fortunes will plummet—as a result of your strategic business efforts.
It’s Inc. 5000 Season – Should You Apply?
Mon, Feb 23, 2015 — What Does It Take to Make the Inc. 5000? To make it in the Inc. 5000 list of America’s fastest growing private companies, a business needs to move from being a scrappy startup to a scaling company. First, the company must simply stay alive 5 years and then hit some revenue minimums to make it on the list. The Inc. growth ranking is based on the last 3 of those 5 years minimum of being in business. The full requirements and application are listed on the Inc. 5000 application site. (Note this year’s deadline is April 30th)
How to Use Predictive Analytics & Lead Scoring to Supercharge Your Sales Funnel
Thu, Feb 5, 2015 — It's time to add predictive analytics and lead scoring to your sales strategy tool belt. As I have discussed in my previous articles, digital marketing tools and technologies are transforming the way businesses connect with prospective and existing customers. Adoption of these technologies is key to maintaining and gaining competitive advantage.
The Difference between CEOs who Manage vs. Lead
Tue, Jan 27, 2015 — A long-time client surprised me last week. He called to update me on his pursuit of a new position within his company and, in the course of our conversation, said that his CEO “is an extremely talented manager but not much of a leader.” The assessment itself didn’t surprise me. I have known this CEO for over 30 years and agree completely. What did surprise me was hearing my friend make the distinction. We have often talked about the differences between managing and leading. Like most people, however, he generally uses the terms interchangeably and doesn’t really make a distinction day-to-day—just the kind of thing that drives leadership experts like John Kotter crazy. For over 40 years, Kotter has been on a mission to get people to think about the distinction between management and leadership. Our ongoing transition from a manufacturing-based economy to a service-based economy, however, has made Kotter’s work much more difficult. We still need to understand the difference between management and leadership, but it is increasingly difficult to be an effective CEO without also being a good leader.
How to Best Leverage Marketing Technologies in 2015
Thu, Jan 22, 2015 — I was recently asked my thoughts on how technology and digital trends will shape the future of marketing. As I pondered this question, I took note of all of the ways that I am digitally connected to the outside world. My laptop, smartphone, phablet, tablet, and e-reader were all dripping digital data to some unseen force through my WiFi connection. A fitness tracker awaited the opportunity to observe and report my next activity. Acting as marshals for many of these resources were my modem and router, which collected the needed inputs and outputs and converted my actions into trackable information.
Digital Demand Generation Marketing: Optimize for the Future
Tue, Dec 16, 2014 — Digital Demand Generation: A New Level of Marketing In my last blog, I talked about the need to have your marketing plans be mindful of the increasing importance of marketing technology infrastructure, data, content, mobile and privacy regulations. Assuming you are ready with your new marketing strategies, it’s time to take a deeper dive into the great level of the marketing playing field – digital demand generation marketing. In a little under a decade, the advent of new social and online tools has dramatically changed demand generation – using tools that are accessible, easy to use and offer the ability to micro-target like never before.
2 Eye-Opening Reasons that Sales and Marketing Need to Work Together - and 3 Ways to Get Started Now
Thu, Oct 23, 2014 — Today, customers expect to be marketed to in the right place, at the right time, with the right message. If just one of those things is off, your content is at risk of getting deleted, or worse, being marked forever as “spam.“ A key to giving your audience the messaging they want to hear, when they want to hear it, is having marketing and sales teams that work together instead of independently. Sales and marketing alignment is now more important than ever because: