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You Can't See Growth Looking Only Inside the Business
You can run a company from inside the four walls.
You can't grow it well from inside the four walls alone.
Strong operators tend to know their businesses exceptionally well. They understand their people, processes, customers, financials, sales performance and operational constraints.
The CFO says cut costs, Sales says cut prices. What’s a Leader to do?
Sun, Aug 11, 2013 — The following post is written by guest blogger Per Ohstrom In the business cycle, there comes a time that looks something like this: Sales are down across segments and products. Certain product lines perform worse than others, but there is some softness across the board. Budgets have been revised and Board expectations reset, but the business still does not meet targets.
Seven Considerations in Evaluating your Marketing and Sales Process
Sun, Jun 23, 2013 — I just finished reading several books that come at the changes in the marketing and sales process from different perspectives. Launch by Michael Stelzner, discusses how to use social media to grow your brand and your business. It includes some very pragmatic tools and examples for the marketing crowd. I highly recommend it as a primer for anyone interested in how to optimize their social media efforts. Sales Shift by Frank Belzer presents how the buying process has changed and how it will continue to evolve. Of particular interest is Belzer’s discussion of why sales skills that have worked in the past will no longer be effective going forward. When considering the combination of these two perspectives, the transformation of the commercialization process is significant.
6 Ways Mobile Wallets Can Reshape Your Customer's Experience
Wed, Jun 12, 2013 — This blog elaborates on Richard Browne’s article in CSP Magazine entitled, 'Future-Proofing Your New Site.' The mobile wallet revolution is poised to happen over the next 12 months. Besides the major branded entrants like Square, Google, PayPal and ISIS, there are now over a hundred other mobile wallets announced or in service. The mobile wallet has the potential to reshape your business; here are six benefits that create opportunities for you to improve your customers’ experience.