Random acts of marketing. Sales and marketing out of sync. No repeatable growth engine. Let’s make this next chapter strategic.

Without a clear strategy, growth is left to chance. It takes alignment, insight, and a disciplined plan to build a sustainable engine that drives results.

Strategy
  • Your sales and marketing teams are misaligned

  • You’re relying on tactics without a clear growth strategy

  • You depend too heavily on top sellers instead of a repeatable engine

  • You lack customer insights and data to guide decisions

Video: The Growth Engine Explained

Video: Chief Outsiders in 60 Seconds

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Infographic: How We Work

Our proven process to turn strategy into measurable results.

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Why Chief Outsiders

Discover what sets Chief Outsiders apart — and why thousands of CEOs trust us to lead high-stakes growth initiatives with speed, experience, and impact.

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From Concept to Execution: A Step-by-Step CEO Playbook for Go-to-Market Success, Part One

Learn essential strategies to build a successful go-to-market plan, from vision alignment to market analysis, to drive revenue growth and outpace competitors.

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CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark

In part 2 of this series, learn to turn strategy into results with targeted go-to-market initiatives. Learn to develop, activate, and scale for measurable growth success.

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CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark

Discover how CEOs can avoid common go-to-market blind spots to ensure successful product launches and gain competitive edge.

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AI Isn’t a Replacement—It’s an Accelerator: How SMBs Can Use AI to Elevate Human Performance Across the Organization

Unlock AI's potential to elevate human performance in SMBs with smart integration and strategic execution. Discover how AI enhances marketing, sales, and customer service for growth.

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People Element | Growing HR SaaS Company Discovers the Value of Fractional Executives

People-focused organizations use People Element’s employee survey platform to engage and inspire their teams. Seeking to boost its new SaaS product and an ailing marketing function, company leadership engaged Chief Outsiders to develop and implement a strategic marketing growth plan, with infrastructure, lead-gen engine, and department built from scratch. Adding a Fractional Sales Executive later, the company experienced 25% YoY revenue growth with a predictable, measurable growth engine.

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Flexible Interim CMO/CSO Drives Quick Manufacturing Pivot, Increases YoY Leads, Builds Marketing Team

A global leader in additive manufacturing, GKN Additive (Forecast 3D) provides enterprise-grade 3D printing and short-run production services. Acquired by GKN, company leadership sought to build a top-notch strategic marketing organization aligned with sales. As normal manufacturing returned post-pandemic, a Chief Outsiders Fractional CMO rolled up her sleeves to fill organization gaps, implement enhanced strategy and metrics, increase leads and ROI, and build a rockstar marketing team.

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Trystar - Short and Long-term Strategies to Drive PE Manufacturing Post-Acquisition Revenue Growth

Trystar makes power distribution equipment in the Midwest. Post-acquisition, their new CEO recognized the need to focus on the most attractive of numerous market opportunities. Finding deep relevant experience at Chief Outsiders, he engaged a Fractional CMO, who directed a cross-functional team to prepare short and long-term revenue growth strategies. An effective market strategy and product vision put them on a path toward substantial growth.

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iTexico - Strategy to Grow in a New Product Category

iTexico is a global software technology company focused on mobile software development. As a growing player in a crowded space, they needed a coordinated marketing plan to stand out from the competition and acquaint prospects with the advantages of nearshore outsourcing. Seeking outside expertise, CEO, Anurag Kumar, engaged a Chief Outsider Fractional CMO to implement a comprehensive go-to-market strategy. iTexico cost-effectively aligned sales and marketing efforts and accelerated expected growth to 60%

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The Growth Engine for Mid-Market CEOs

See how our fractional growth model, proven methodology, and expert team come together to help companies seize new markets, launch offerings, and scale faster — without adding headcount.

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Advisory Services

It’s lonely at the top. It’s more than a cliché — nearly all CEOs and COOs feel it at times.

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Coaching Services

Accelerate the professional growth and impact of your marketing or sales leadership

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eBook: Digital Domination or Disaster? A CEO's Guide to Avoiding Brand Irrelevance

This guide prioritizes business outcomes over technical details, helping CEOs transform digital marketing from a cost center into a powerful growth engine

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eBook: Sales & Marketing Alignment

In the ideal business, Marketing generates a steady flow of qualified leads for the Sales team who consistently close business to exceed top-line revenue and market share goals.

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eBook: Accelerating Growth with Strategic Business Planning

Strategic business planning need not be a heavy lift – in fact, it can be an empowering exercise that helps you draw the best from your senior leadership, your data, and your vision.

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CEO Growth Talks: Agentis Plumbing

Pete Hayes is joined by Nate Agentis, CEO of Agentis Plumbing, who shares his journey of taking over and expanding a multigenerational family business. Nate discusses the strategy behind scaling through technology, data-driven growth, and operational excellence.

How Digital Marketing Assessments Drive Competitive Edge

Chief Outsiders Jennifer Apy and Rob Talbot share with moderator Sajal Sahay how digital marketing assessments can optimize your strategies, boost ROI, and secure a competitive edge.