Random acts of marketing. Sales and marketing out of sync. No repeatable growth engine. Let’s make this next chapter strategic.
Without a clear strategy, growth is left to chance. It takes alignment, insight, and a disciplined plan to build a sustainable engine that drives results.

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Your sales and marketing teams are misaligned
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You’re relying on tactics without a clear growth strategy
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You depend too heavily on top sellers instead of a repeatable engine
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You lack customer insights and data to guide decisions
ABOUT CHIEF OUTSIDERS
Video: The Growth Engine Explained
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Infographic: How We Work
Our proven process to turn strategy into measurable results.
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Why Chief Outsiders
Discover what sets Chief Outsiders apart — and why thousands of CEOs trust us to lead high-stakes growth initiatives with speed, experience, and impact.
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From Concept to Execution: A Step-by-Step CEO Playbook for Go-to-Market Success, Part One
Learn essential strategies to build a successful go-to-market plan, from vision alignment to market analysis, to drive revenue growth and outpace competitors.
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CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark
In part 2 of this series, learn to turn strategy into results with targeted go-to-market initiatives. Learn to develop, activate, and scale for measurable growth success.
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CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark
Discover how CEOs can avoid common go-to-market blind spots to ensure successful product launches and gain competitive edge.
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AI Isn’t a Replacement—It’s an Accelerator: How SMBs Can Use AI to Elevate Human Performance Across the Organization
Unlock AI's potential to elevate human performance in SMBs with smart integration and strategic execution. Discover how AI enhances marketing, sales, and customer service for growth.
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People Element | Growing HR SaaS Company Discovers the Value of Fractional Executives
People-focused organizations use People Element’s employee survey platform to engage and inspire their teams. Seeking to boost its new SaaS product and an ailing marketing function, company leadership engaged Chief Outsiders to develop and implement a strategic marketing growth plan, with infrastructure, lead-gen engine, and department built from scratch. Adding a Fractional Sales Executive later, the company experienced 25% YoY revenue growth with a predictable, measurable growth engine.
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Flexible Interim CMO/CSO Drives Quick Manufacturing Pivot, Increases YoY Leads, Builds Marketing Team
A global leader in additive manufacturing, GKN Additive (Forecast 3D) provides enterprise-grade 3D printing and short-run production services. Acquired by GKN, company leadership sought to build a top-notch strategic marketing organization aligned with sales. As normal manufacturing returned post-pandemic, a Chief Outsiders Fractional CMO rolled up her sleeves to fill organization gaps, implement enhanced strategy and metrics, increase leads and ROI, and build a rockstar marketing team.
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Trystar - Short and Long-term Strategies to Drive PE Manufacturing Post-Acquisition Revenue Growth
Trystar makes power distribution equipment in the Midwest. Post-acquisition, their new CEO recognized the need to focus on the most attractive of numerous market opportunities. Finding deep relevant experience at Chief Outsiders, he engaged a Fractional CMO, who directed a cross-functional team to prepare short and long-term revenue growth strategies. An effective market strategy and product vision put them on a path toward substantial growth.
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iTexico - Strategy to Grow in a New Product Category
iTexico is a global software technology company focused on mobile software development. As a growing player in a crowded space, they needed a coordinated marketing plan to stand out from the competition and acquaint prospects with the advantages of nearshore outsourcing. Seeking outside expertise, CEO, Anurag Kumar, engaged a Chief Outsider Fractional CMO to implement a comprehensive go-to-market strategy. iTexico cost-effectively aligned sales and marketing efforts and accelerated expected growth to 60%
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The Growth Engine for Mid-Market CEOs
See how our fractional growth model, proven methodology, and expert team come together to help companies seize new markets, launch offerings, and scale faster — without adding headcount.
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Advisory Services
It’s lonely at the top. It’s more than a cliché — nearly all CEOs and COOs feel it at times.
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Coaching Services
Accelerate the professional growth and impact of your marketing or sales leadership
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eBook: Digital Domination or Disaster? A CEO's Guide to Avoiding Brand Irrelevance
This guide prioritizes business outcomes over technical details, helping CEOs transform digital marketing from a cost center into a powerful growth engine
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eBook: Sales & Marketing Alignment
In the ideal business, Marketing generates a steady flow of qualified leads for the Sales team who consistently close business to exceed top-line revenue and market share goals.
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eBook: Accelerating Growth with Strategic Business Planning
Strategic business planning need not be a heavy lift – in fact, it can be an empowering exercise that helps you draw the best from your senior leadership, your data, and your vision.
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