Meet Our Fractional Executives: CMOs & CSOs

Proven Fractional CMOs & CSOs for Marketing, Sales, and Growth

Our fractional marketing and sales executives bring decades of leadership experience to companies. Having supported more than 2,500 clients in over 70 industries, they bring the expertise, perspective, and hands-on leadership needed to accelerate growth.

Meet Our Executives

With Chief Outsiders, you get a seasoned growth leader, made even stronger by a proven system.

A highly-seasoned, battle-tested growth executive leads the charge, bringing discernment, urgency, technology, and activation resources for delivery, exactly when and where you need it.

For additional support, you have a Managing Partner that stays in contact, plus a deep bench of vetted specialists and resources who can swiftly execute plans. Our AI-enabled technology keeps process and progress aligned and transparent. And each executive is backed by a collective of 100+ expert peers who can provide their shared wisdom on any engagement.

Our company of former in-house operators are accountable for building lasting value, not presentations.

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Christa Martin

Partner & CMO

Works with B2B, B2C, technology, SaaS, healthcare, consumer goods and professional services companies to identify new market opportunities, develop new products and generate demand.

Meg VanderLaan

CMO

Works with CEOs in engineering, construction, and manufacturing companies to build the brand and align with company values to drive the choice of customers, employees, and partners.

William Bell

Partner & CRO

Works with industrial companies to drive consistent double-digit revenue growth and significant margin improvement through unique strategic initiatives and high-impact revenue growth solutions.

Tara Weymon Leonard

Partner & CMO

Works with CEOs at consumer products, durables, technology, professional services, beauty, and manufacturing companies to accelerate profitable growth through digital transformation and AI-powered ...

Matt Benner

Partner & CMO

Works with financial services, internet hosting, telecommunications, retail and energy companies to dramatically increase revenue and profit growth.

Evan Eckman

Partner & CMO

Works with a wide array of product companies, including food and beverage, infant care, homecare, beauty, luxury/fashion brand, consumer electronics and industrial B2B.

Aaron Gutowski

Partner & CSO

Leads sales teams who consistently exceed sales targets across many industries.

Ken Murray

Partner & CMO

Drives growth in partnership with B2B and B2C technology, financial services and manufacturing leadership teams. Builds enterprise value and accelerates growth with strategy development, insights and ...

Fernando Herrera

CMO

Partners with CEOs to reinvent challenger and legacy brands across consumer products and B2B—driving organization growth, P&L performance, and measurable marketing ROI.

Rich DePencier

Partner & CMO

Works with founder-led companies, small to mid-size businesses, and PE-backed B2C and B2B2C businesses in CPG, Retail, Food & Beverage, Home, Pet, Baby, Men & Women’s Wellness, Beauty & ...

Bill Warren

CMO

Partners with CEOs and private equity investors to accelerate value creation in life sciences and healthcare manufacturing organizations.

Gerry Giudici

CSO

Works with CEOs in automotive, defense, and industrial manufacturing companies to achieve profitable growth, shareholder value creation, and management development.

Atul Minocha

Partner & CMO

Works with global healthcare, automotive, technology, software and industrial goods companies to solve seemingly inextricable growth challenges.

Bob Sherlock

Partner & CMO

Bob works with companies (primarily manufacturers and companies that sell to manufacturers) that need to generate more revenue, faster.

Sabrina Donley

Partner & CMO

Helps mid-market manufacturers and technical services firms turn fragmented marketing into focused strategies that drive growth, efficiency, and ROI.

Carrie Lewis

CMO

Helps industrial manufacturers, B2B organizations, and channel-driven companies accelerate growth through strategic positioning, commercialization, demand generation, and complex go-to-market ...

Thomas Park

CMO

Works with B2B industrial, technology, and SaaS companies to unlock EBITDA and topline growth by rethinking strategy and execution across the commercial spectrum of sales, marketing, and product.

Rex Bull

Partner Emeritus

Works with technology, logistics, transportation, construction, healthcare and financial services companies to develop market strategies that maximize growth.

Dawn Werry

President, Partner & CMO

Growth executive, operator, and change agent who turns market insight into action and action into growth. Dawn helps B2B and industrial companies identify opportunities, find their competitive ...

Rob Godlewski

Partner & CMO

Helps SMB manufacturing company CEOs grow revenues, build omni-channel sales strategies, streamline operations, and drive innovation to achieve market leadership.

Beth Somplatsky-Martori

Partner & CMO

Works with consumer and industrial durable goods companies to develop and execute omni-channel strategies that accelerate growth and optimize profits.

Aurora Toth

Partner & CMO

Works with B2B and B2C businesses seeking new markets, customers or products to help grow revenue via breakthrough strategies and actionable execution plans.

Ray Healy

CSO

Works with CEOs and PE leaders in enterprise security, premium CPG, and transportation solutions companies to drive global revenue growth and lead high-performing teams.

Todd Chambers

Partner & CMO

Works with technology, SaaS, professional services, finance, and private equity companies to build brands and refine marketing strategies that drive revenue and profit growth.

Per Ohstrom

Partner, CMO & CGO

Works with small and mid-size private and PE-owned industrial and B2B service companies to create and execute strategies for profitable growth.

Sarah Polk

Partner & CMO

Works with CEOs of national and global healthcare, life sciences, industrial/manufacturing, professional services, technology, and financial services companies to solve problems, prioritize ...

David Vroom

Managing Partner, Special Projects

Matches CEOs with the perfect fractional chief marketing officer to identify growth opportunities and develop strategies to optimize profits.