Carrie Lewis

About Carrie Lewis

Carrie Lewis is a global marketing executive and fractional Chief Marketing Officer with Fortune 500 depth and 28 years of experience helping industrial manufacturers, commercial businesses, and complex B2B/B2B2C organizations transform marketing into a measurable growth engine.

With executive leadership roles across Ingersoll Rand, STANLEY Black & Decker, The Sherwin-Williams Company, and multiple private equity-backed organizations, Carrie specializes in businesses with sophisticated sales ecosystems — where growth requires alignment across direct sales teams, distributors, dealers, contractors, OEM partners, retailers, architects, engineers, and specification-driven decision makers.

Carrie has deep expertise in building the strategies and systems that connect products to markets: brand positioning, new product commercialization, channel marketing, sales enablement, digital transformation, demand generation, customer experience, and revenue acceleration.

Throughout her career, Carrie has repeatedly stepped into complex organizations, simplified market strategies, strengthened commercial alignment, and built scalable marketing engines that deliver measurable business results across U.S. and global markets.

While industrial manufacturing and complex B2B growth remain the foundation of her career, Carrie has also applied this expertise to healthcare and consumer-driven industries — helping organizations simplify complicated buying journeys, improve customer engagement, and communicate value in more meaningful ways.

Carrie brings the rare combination of Fortune 500 strategic leadership, hands-on execution capability, and commercial discipline needed to help CEOs and leadership teams turn marketing into a driver of enterprise growth.

Carrie also brings significant experience partnering with healthcare organizations and hospital systems to strengthen brand strategy, improve patient engagement, and drive growth in highly complex environments. Through leadership roles with The MetroHealth hospital system and ClearBalance Healthcare, she has helped healthcare leaders navigate evolving market dynamics, communicate value to diverse stakeholders, and build marketing strategies that support organizational growth and improved experiences.

How Carrie has Helped Businesses Grow

• Generated $100M+ in incremental annual revenue at STANLEY Black & Decker by transforming product commercialization strategy, accelerating innovation, and increasing new product vitality from 1% to 11%.

• Delivered 29% year-over-year growth, resulting in a $420M business transformation at Ingersoll Rand by identifying new market opportunities and building stronger channel strategies.

• Led growth initiatives across Sherwin-Williams’ complex contractor, retail, and distribution channels, supporting 900+ sales professionals and strengthening alignment across national accounts, dealers, contractors, and retail partners.

• Delivered record profitability and growth in the professional contractor channel through integrated go-to-market programs, strategic partnerships, and customer-focused demand generation.

• Expanded digital and eCommerce growth strategies across marketplaces and emerging channels, creating significant incremental revenue opportunities.

• Built and repositioned brands across industrial manufacturing, healthcare, and consumer markets — translating complex offerings into clear value propositions that drive customer action.

• Led ClearBalance Healthcare’s marketing transformation, helping position the company as the #1 ranked patient financing provider by KLAS for two consecutive years by modernizing brand strategy, demand generation, and customer engagement.

How Carrie Leverages AI for Business Impact

• Leverage AI to accelerate market research, competitive intelligence, customer segmentation, and strategic planning—allowing leadership teams to make faster, more informed growth decisions.
• Integrate AI into commercialization, go-to-market, and demand generation programs to improve marketing efficiency and automation, strengthen sales enablement, and increase speed-to-market.
• Utilize AI-powered analytics and insight tools to identify market opportunities, optimize customer journeys, and uncover growth.

Executive Experience

• Senior Vice President, Marketing — The Sherwin-Williams Group
• Vice President, Marketing — STANLEY Black & Decker
• Senior Director, Marketing — Ingersoll Rand Fractional Chief Marketing Officer – Delaney Hardware
• Fractional Chief Marketing Officer – Sargent & Greenleaf, Assa Abloy
• Chief Marketing Officer — The MetroHealth Hospital System
• Chief Marketing Officer — ClearBalance Healthcare

Education

• Masters of Fine Arts, West Virginia University
• Bachelor of Science, Ball State University