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Evan Eckman

Partner, Chief Outsider

Executive Marketing Experience

CMO, Beiersdorf, Inc.
CMO, Hero Group North America
Director of Global Marketing, Business Manager, International Paper Co.
Director of Global Marketing, Energizer Holdings, Inc.
Group Marketing Manager, Nestlé S.A.

Rob Godlewski

Chief Outsider

Executive Marketing Experience

President, Hallmark Lighting, LLC
VP/GM, Air Comfort Products, Emerson Tool Company
Director of Marketing, Ridgid and Craftsman Wet/Dry Vacs, Emerson Tool Company
Director of Marketing, Pro-Team Commercial Vacuums, Emerson Tool Company
VP Marketing, Powr-Flite, A Tacony Company

Atul Minocha

Partner, Chief Outsider

Executive Marketing Experience

President, AuntMinnie.com
VP & CMO, Kodak Health Imaging
VP & CMO, Smith & Nephew Orthopedics
GM, Covance Cardiac Safety Services
Director of Product Management, Honeywell Automotive
Senior Marketing Manager, Cummins Power Generation
Marketing Manager, Toyota

Paul Davison

Chief Outsider

Executive Marketing Experience

Chief Revenue Officer & Executive Vice President, Enzymedica, Inc.
Vice President of Sales, US, New Chapter, Inc. (Subsidiary of Proctor & Gamble, Inc.)
Vice President, Sales & Brand Development, Plant Fusion (A division of Reliance Private Label Supplements, Inc.)
National Director of Sales, Steaz Green Tea Sodas (Healthy Beverage Company)

William Collins

Chief Outsider

Executive Marketing Experience

CMO, Teknion Data Solutions
VP-Digital Strategy, The Freeman Company
President, Digital Works Consulting
VP Healthcare Vertical Strategy, Heartland Payment Systems
VP, Product Management, Alliance Data
VP Sales and Marketing, Atrana Solutions
Director of Consumer Marketing & Strategy, Verizon Communications

Jack Bowen

Chief Outsider

Executive Marketing Experience

CMO, Author Solutions
CMO, Harrison College
CMO, Academix Direct
President of Marketing & Advertising, CMO, Education Management Corporation
Consulting Executive, Managing Partner, Acxiom Corporation
CMO, Urban Science Applications
General Manager, Digital and Direct Marketing, General Motors Corporation
General Manager, GM Cardmember Services, General Motors Corporation

Allen Hwang

Chief Outsider

Executive Marketing Experience

Chief Operating Officer, Publisher Services, Inc.
SVP & Chief Marketing Officer, DentalOne Partners
Vice President, Consumer Marketing, American HomePatient
Chief Marketing Officer, 1-800 CONTACTS
Director of Marketing, Pabst Brewing Company
Modelo Brand Manager, The Gambrinus Company
Assistant Brand Manager, The Procter & Gamble Company

Grant Johnson

Chief Outsider

Executive Marketing Experience

Chief Marketing Officer, Billtrust
Chief Marketing Officer, Emburse
Chief Marketing Officer, Cylance (Acquired by Blackberry)
Chief Marketing Officer, Kofax (now Tungsten Automation
Chief Marketing Officer, Pegasystems (PEGA)
Chief Marketing Officer, Guidance Software (Acquired by OpenText)
Vice President Marketing, FileNet (Acquired by IBM)

Michael Lang

Chief Outsider

Executive Marketing Experience

VP, Business Development, TailHand
Senior Director and Global Leader, Convenience Strategy, Subway Restaurants
CMO, VP, Change Campaigns and Communications, Manheim
SVP and GM, Audio Video Entertainment, Philips Consumer Electronics
VP of Marketing, Skytel Corporation
VP, Telecommunications Products, Sony Electronics Inc.

JP Clement

Chief Outsider

Executive Marketing Experience

CEO & General Manager, VARA Winery & Distillery
CEO, boomtime
Founder & CEO, The Marketing Distillery
Founder & CEO, The Content Refinery
Co-Founder & COO, Karma Media Labs
VP, Strategy & Analytics, Fanscape
CSO (Chief Strategy Officer) & SVP, Digital, Inovexus
VP of Products & Properties, Clear Channel Interactive
VP of Marketing & Business Development, Enigma Digital
VP of Marketing, Ticketmaster Online - Citysearch

Lisa Kislak

Chief Outsider

Executive Marketing Experience

CMO, Crimson Wine Group
VP, Tropicsport/X3Mbrands
VP Marketing, Del Frisco’s Restaurant Group
VP Marketing and Product Innovation, Picture People
SVP Marketing, ClubCorp
VP Sales and Marketing, Rosewood Hotels & Resorts
VP Brand and Relationship Marketing, Wyndham Worldwide

Vince Margiotta

Chief Outsider

Executive Marketing Experience

Regional Vice President, Comcast Business
Chief Sales and Marketing Officer, ZVRS/Purple Communications
Group Vice President, Business Services Sales, Time Warner Cable
Group Vice President and Chief Operating Officer, XO Communications

Carol Franczek

Chief Outsider

Executive Marketing Experience

CEO, Out-Wit, LLC
SVP Marketing and Corporate Communications, NorthShore University HealthSystem
VP, Absolutdata
President, Innoventure Partners
VP Market Development and Business Development, Comscore
EVP, Marketing Intelligence Services, Paragren Technologies
EVP Regional Manager for Client Service, Analytics & Testing, Information Resources
Group brand manager, Kraft/Heinz

Aurora Toth

Chief Outsider

Executive Marketing Experience

SVP, Brand Marketing, Bluestem Brands, Inc.
VP of Global Branding, Carlson Rezidor Hotel Group
VP of Marketing, Christopher & Banks Corp.
VP of Corporate Development/Innovation, VP of Marketing, The Musicland Group, Best Buy
Director of Marketing, Supervalu, Inc.
Brand Management, Procter & Gamble

Stas Wolk

Chief Outsider

Executive Marketing Experience

Executive Vice President, Commercial Excellence, Apkudo Inc.
Chief Operating Officer, Link Labs
Senior Vice President, Telecom Carriers, XPO Logistics
Vice President of Global Strategic Alliances, Cellebrite
Mobility Sector Vice President, Jabil Global Services
Vice President of Sales, SourceRight Solutions
Vice President of Sales and Head of Global Mobility Practice, Neverfail Group
Senior Vice President of Sales, Omnilink
Director of Sales and Account Management, BlackBerry

Ed Valdez

Partner, Chief Outsider

Executive Marketing Experience

Chief Innovation Officer, Momentus (a Softvision company)
President/COO of Parrot N.A. (French wireless and drone company)
VP, Solutions Marketing, SUN Microsystems (now Oracle)
Global Director of Marketing, Motorola

John Blessing

Executive Marketing Experience

Chief Operating Officer, Forensic Analytical Consulting Services
Vice President of Sales, GE Capital Fleet Services
CEO, Marketall
Vice President Sales, CrossCom National
Sr Director Strategic Solutions, Earthlink
Vice President Sales & Marketing, Jayhawk Acceptance

Paul Sparrow

Area Managing Partner, Chief Outsider

Executive Marketing Experience

Senior Vice President of Sales & Marketing, WebMD Transaction Services
Senior Vice President of Sales & Marketing, Benefitfocus
Northeast Region Business Director; Product Director, Johnson & Johnson (Ortho-McNeil Pharmacuetical)
Chief Manager & President, Huckleberry Farms LLC
Senior Vice President of Sales & Marketing, Cambar Solutions
Vice President of Sales, GreenWizard

Dina Baker

Chief Outsider

Executive Marketing Experience

VP of Marketing, IPTIQ
Head of Marketing and Communication, Cambridge Systematics
Head of Marketing and Communication, PCG Public Partnerships
Chief Communication Officer, Public Health Management Corporation
Senior Marketing Communications Specialist, DuPont

Howard Doherty

Chief Outisder

Executive Marketing Experience

Vice President of Sales, Titaniam Inc. (now Portal26)
Vice President of Sales, Cassia Networks Inc.
Vice President, Worldwide Sales, DriveScale Inc.
Director of Sales, PanAm & APAC, Western Digital Corp.
Vice President, Worldwide Sales, Arkeia Software Inc.
Vice President, Worldwide Sales, NetContinuum Inc.
Vice President, Worldwide Sales, Sana Security Inc.

Scott Ellis

Chief Outsider

Executive Marketing Experience

Global Vice President, Digital Marketing, SAP SE
Vice President, Head of Marketing, Loop Commerce
Vice President, Head of Marketing & Merchandising, Man Crates
Vice President, Head of Marketing, Peel Technologies, Inc.
Vice President, Head of Marketing & Product, JOBY, Inc.

Ian Gomar

Partner, Chief Outsider

Executive Marketing Experience

Managing Director, Pheasant Hill Partners, Inc.
CEO, The Picture People
Chief Marketing and E-Commerce Officer, Sears Holdings
President, Retail & E-Commerce, Steve Madden Ltd.
President, North America, Olsen Fashion
President, North America, Athletes World / Bata Shoe Company
SVP Marketing, Footlocker Inc., Champs Sports Division
VP Marketing, Starter Corporation
VP, International, Wolverine Worldwide
Group Brand Manager, Bacardi Imports
Brand Manager, Cola-Cola Company, Minute Maid and Hi-C Fruit drinks

Bill DeWitt

Partner, Chief Outsider

Executive Marketing Experience

SVP, Enterprise Database Marketing at Wells Fargo
SVP, National Home Equity Marketing at Wells Fargo
VP, Marketing Strategic Planning & Analysis at Wells Fargo
VP, Marketing & Product Management at Bank of America

Tara Weymon Leonard

Chief Outsider

Executive Marketing Experience

Head of Global Enterprise Planning | MillerKnoll (formerly Herman Miller, Inc.)
Vice President, Global B2B & Field Marketing | Herman Miller
Vice President, Marketing | The Estée Lauder Companies
Head of Global Marketing, Food & Skincare Brands | Unilever
Head of Marketing, Beverage Brands | Cadbury Schweppes Americas Beverages
Various Marketing Roles | The Procter & Gamble Company

Kramer Reeves

Chief Outsider

Executive Marketing Experience

Executive Vice President, Work-Relay, Neostella
CEO, Work-Relay (acquired by Neostella)
CMO, Work-Relay (a Salesforce ISV)
Chief Strategy and Marketing Officer, Foundation AI
CMO and Global Head of Marketing, IBM Automation, IBM
CMO, Sapiens Decision
Director, Product Marketing and Product Management, IBM Collaboration Solutions, IBM
Limited Partner, Idea Fund Partners

Mark Lamp

Chief Outsider

Executive Marketing Experience

Lamp Health Ventures LLC (Advisory & Consulting)
Global Client Director, Health & Life Sciences, Microsoft
Head of US Health Systems Strategy & Execution, Exact Sciences
Executive Vice President, US Sales & Marketing, Cencora
Chief Commercial Officer, Global Consultant, Primex Family of Companies
Senior Managing Director, Americas, Healthcare, CBRE
General Manager, US Service Sales, GE Healthcare
Executive Director, US Strategic Sales, GE Healthcare
Franchise Owner, goGLOW (Health & Wellness)

Ken Murray

Chief Outsiders

Executive Marketing Experience

VP Marketing, Digital and Customer Experience, Jewelers Mutual Insurance Group
CMO, BFS Capital
Head of Digital Products, Farmers Insurance
Head of Digital, 21st Century Insurance (Farmers Insurance direct business)
Managing Partner, 20:10 Group, LLC
CMO, J.G. Wentworth (877-CASH-NOW)
SVP, Research & Development, MBNA
Head of e-Commerce, MBNA Europe

Sajal Sahay

Chief Outsider

Executive Marketing Experience

Head of Marketing, Twin Prime
SVP, Marketing, Fairchild Semiconductor
VP, Marketing, Mobilisafe, Inc.
VP, Channel Marketing, Hewlett-Packard, Inc.
Senior Director, Product Marketing, T-Mobile USA, Inc.
Director of Marketing and International Operations, Botanical Laboratories, Inc.
Global Director, Strategic Marketing & Planning, Sonicare Toothbrushes, Philips, Inc.

Beth Somplatsky-Martori

Partner, Chief Outsider

Executive Marketing Experience

VP of Marketing and CMO, Niagara Conservation Corporation
VP of Marketing, Overhead Door Corporation
VP of Retail Channel, Jacuzzi Whirlpool Bath
VP of Strategic Marketing, Compass Home
Sr. Director of Strategic Marketing, Philips Lighting Company
Director of Consumer Marketing, Philips Lighting Company

William Bell

Chief Outsider

Executive Marketing Experience

President, CEO, Leadec Corporation
Global CEO, Member of the Senior Executive Group Dürr AG, Dürr Ecoclean GmbH
President, CEO, Dürr Ecoclean Inc.
President, CEO, Schenck RoTec Corporation
Vice President of Sales & Marketing, Carl Zeiss IMT Corporation

John Hannula

Chief Outsider

Executive Marketing Experience

Chief Revenue Officer, Dwellwell Analytics
Chief Revenue Officer, Bevi
Chief Revenue Officer/Vice President Sales, Social Tables (acquired by Cvent)
Vice President Sales, Account Management, and Support, Sestra Systems
Vice President Sales, Frontpoint

Martin Vann

Chief Outsider

Executive Marketing Experience

SVP Sales and Marketing VPS, and VCS, Videndum PLC (formally Vitec Group)
Consultant, CEO MelroseTec
SVP Worldwide Sales and Professional Services, Avid Technology
VP Sales, Marketing and Services and Division General Manager, Autodesk M&E
Executive Advisor, ASG LLC
GTM Advisor, Twelve Labs
GTM Advisor, Caton Technology

Marc Umscheid

Partner, Chief Outsider

Executive Marketing Experience

COO, Sonoma Pharmaceuticals
Chief Strategy and Marketing Officer, Sonoma Pharmaceuticals
GM - New Business Development, The Clorox Company
GM - GLAD Global Food Protection, The Clorox Company
Marketing Manager, The Brita Products Company
Brand Manager, The Armor All/STP Products Company
Director of Operations, Aldi Foods

Matt Benner

Partner, Chief Outsider

Executive Marketing Experience

SVP, The Planet
SVP of Retail, Reliant Energy
Director of Marketing/CMO, Barclays Bank, PLC
SVP, Fidelity Investments
VP, AT&T Consumer & Small Business
Category Manager, Kraft Foods
Brand Management, Procter & Gamble

Aaron Gutowski

Chief Outsider

Executive Marketing Experience

Senior Vice President of Sales, GlobalData PLC
Vice President of Sales, Leopard Solutions
Regional Managing Director, Americas Sales, Wealth-X
Senior Vice President Professional Services Sales, GlobalData Financial Services
Global Head of Sales, CompliNet
President North American Sales, DataMonitor

Mark Kirschner

Chief Outsider

Executive Marketing Experience

Chief Marketing Officer, ESW
Chief Marketing Officer, Albert.ai
Chief Marketing Officer, The Trade Desk
VP, Chief Marketing Officer, eBay Enterprise
Executive Officer, Vice CMO, Global Marketing, Rakuten Inc.

Jennifer Apy

Chief Outsider

Executive Marketing Experience

VP Marketing, Discovery Toys
VP Product Marketing, Encyclopedia Britannica
Senior Director of Marketing, Knowledge Adventure (acquired by NBC Universal Games)
Group Marketing Manager, The Learning Company (acquired by Mattel)
Senior Consultant, Accenture

Amy Loesch

Chief Outsider

Executive Marketing Experience

SVP, Marketing, FloSports
VP, Consumer Marketing, RetailMeNot
VP, Audience Development & Channel Innovation, Gannett/The USA Today Network
Director, Digital Subscription Marketing, The Wall Street Journal Digital Network
Director, Marketing, The Walt Disney Company
Head of Marketing, Yahoo! Mobile Europe

Todd Lunsford

Chief Outsider

Executive Marketing Experience

Chief Growth Officer, Prospero Health
Partner, TopRight Partners (Marketing Strategy Consultants)
Chief Marketing Officer, Envision Healthcare
Chief Strategy & Marketing Officer, AMSURG
Head of Retail Marketing Strategy, ING US Financial Services
SVP Marketing, ING Advisors Network

Gary Stockman

Chief Outsider

Executive Marketing Experience

SVP & CMCO, DXC Technology (merger of Computer Sciences Corp. [CSC] and HP Enterprise Services)
VP & CMCO, CSC
Global CEO, Porter Novelli
President, Porter Novelli
Senior Partner, Copithorne & Bellows

Dany Sfeir

Chief Outsiders

Executive Marketing Experience

DS&A Consulting, Founder & CMO
Chief Marketing Officer, Dormeo North America Inc.
Senior Vice President of Marketing, Tempur Sealy/Tempur-Pedic International Inc.
President, Tempur-Pedic Direct Response Inc.
Director of Direct Marketing/General Manager of Jostens Direct Inc., Jostens Inc.

Beth Brady

Chief Outsider

Executive Marketing Experience

CMO, Principal Financial Group
President Nielsen Global Segmentation Solutions, The Nielsen Company
VP of Marketing, Progresso Soup and Foods/Meals Division, General Mills Inc. (Pillsbury)
VP of Marketing, Wholesome Snacks, General Mills Inc.
VP of Marketing, Refrigerated Baked Goods/Frozen Baked Goods, General Mills Inc. (Pillsbury)
Director of Marketing, Desserts and Mixes, General Mills Inc. (Pillsbury)
Director of Marketing, Related Snacks, Wise Foods Inc.
Senior Product Manager, Mazola Oil, Best Foods, CPC International Inc.

Rex Bull

Partner, Chief Outsider

Executive Marketing Experience

Product Line Marketing Executive, Navitaire, Inc.
VP of Marketing and Product Management, SoloMio Corporation
Executive VP of Marketing and Operations, ViAir, Inc.
SVP of Worldwide Marketing, Concur Technologies, Inc.
Sr. Director Marketing and Product Management, Ameritech Corporation

Todd Chambers

Chief Outsider

Executive Marketing Experience

Executive Vice President & Chief Marketing Officer, BrightView Landscapes
Founder & Independent Marketing Strategy Consultant, THC LLC
Chief Marketing Officer, Courion Corporation
Chief Marketing Officer, Presstek
Chief Marketing Officer, Onyx Software
Vice President, Marketing, Authoria, Inc.
Vice President, Americas Marketing, Parametric Technology Corporation
Senior Partner/Chairman, Ogilvy & Mather/OgilvyInteractive Asia/Pacific

John Rindlaub, Jr.

Chief Outsider

Executive Marketing Experience

VP of Marketing & Consumer Experience, Medicare, Centene Corporation
VP of Marketing, Health Net
VP Marketing, Express Scripts
CMO (interim), Earthlink Wireless
CMO (interim), Blockbuster Online
EVP, CMO, Eos Airlines
SVP, Director of Corporate Marketing, FleetBoston Financial
VP Marketing, Barnes & Noble.com
President and CMO, ShopLink
VP, Director of E-commerce and Marketing, Citibank
Director of Marketing, Pepsi-Cola

Dorian Quispe

Chief Outsider

Executive Marketing Experience

Principal Owner, Division One
Chief Marketing Officer, Broadvoice
Chief Marketing Officer, Shutterstock.com
Chief Marketing Officer, ManyChat.com
Chief Digital Officer/Acting CMO, LegalZoom.com
Vice President, Marketing, LegalZoom.com

Adriana Lynch

Partner, Chief Outsider

Executive Marketing Experience

CEO, HearAid Foundation
SVP & CMO, Isagenix
SVP & CMO, Arbonne International
SVP Marketing & Corporate Communications, St. Joseph Health System
VP of Family Meals & Multicultural Marketing, ConAgra Foods
Director of Strategic Brand Management, The Walt Disney Corporation

Kim Chau

Chief Outsider

Executive Marketing Experience

Fractional Chief Marketing Officer (CMO), Bluum
Vice President of Business Marketing, T-Mobile
Vice President and General Manager of Marketing, Zones
Vice President of Marketing, Product Creation Studio
Senior Director, Head of Marketing for Enterprise Business Unit, Sierra Wireless
Director of Product / Partner Marketing, Microsoft

Craig Levinsohn

Chief Outsider

Executive Marketing Experience

EVP and CMO Global Marketing and Corporate Strategy (corporate officer), Merrill
General Manager and SVP (corporate officer), CEC
CMO and CSO, Paisley
CMO and SVP of Strategic Alliances (corporate officer), HighJump Software, A 3M Company
Board of Directors, Ecova (an Insight Venture Partners portfolio company)
Board of Directors, Tongal (an Insight Venture Partners portfolio company)

Tad Egami

Chief Outsider

Executive Marketing Experience

Chief Marketing Officer, ProService
Vice President, Strategic Marketing/Sales Enablement, Fusion Connect
VP of Account Management and Relationship Marketing, MegaPath
VP Marketing – Service Provider Division, MegaPath
Director of Marketing, LifeScan
Americas Marketing Manager, Ericsson
Senior Product Manager, Philips Medical Systems, New Ventures Group
Product Manager, DemandTec

Rob Talbot

Partner, Chief Outsider

Executive Marketing Experience

SVP, Marketing, RealtyTrac
VP, Marketing, M-GO (Technicolor and DreamWorks Animation)
VP, Marketing, Napster (A Best Buy Company)
VP, Marketing, Move, Inc./Realtor.com
VP, Marketing, Sony Pictures Digital Networks
VP, Business Development, Lifetime Television
Director, Marketing Strategy, Home Box Office
Industry Experience: Entertainment, Consumer Products, Real Estate, Technology, E-commerce, Music, Fashion, Beauty, Construction and Digital Media

Yvonne Brown

Partner, Chief Outsider

Executive Marketing Experience

CMO Omega Engineering (Interim)
CMO Paperless Solutions
VP Strategic Initiatives, VP Market Development, VP Business Development, PowerTrunk Inc (A Hytera Company)
President, Volny Consulting
VP Marketing, Comverse Technology
Director of Marketing, Staffware (now TIBCO)

Tom Peterson

Chief Outsider

Executive Marketing Experience

CMO, Lazydays RV Holdings, Inc.
CMO, Youfit Gyms
CMO, Krystal
CMO, Aaron’s (Furniture, Electronics, Appliances, and Computers)
Senior Director of Marketing, Arby’s

Jim Plewa

Chief Outsider

Executive Marketing Experience

Chief Sales Officer, Performance Health
Chief Executive Officer/Executive Director, Pacific Brain & Spine Medical Group
Chief Executive Officer/Board Director, Sanarus Technologies
Chief Commercial Officer, Dataphysics Research
Vice President, Global Sales & Customer Care, NDS Surgical Imaging
Senior Vice President, Cardinal Health
Vice President, Sales & Business Development, Allegiance Healthcare Corporation

Michael Regnier

Chief Outsider

Executive Marketing Experience

Founder and Principal, Sales Design & Delivery, LLC (Sales Consulting since 2012)
Executive Vice President, LivTech/Greater Sum Ventures Healthcare Portfolio
Executive Vice President, Sales & Marketing, Logic Stream
Vice President of Sales and Corporate Accounts, Global Innovation Lab, Wolters Kluwer
Vice President of Sales, Prezio Health (Frazier Private Equity Portfolio)
Vice President, Sales and Field Operations, Sterilmed, Inc. (a J&J Company)
Executive Vice President, MissionMode Solutions (a Divine Interventures company)
Vice President of Sales, OpinionWare.com (a Divine Interventures company)

Ann Marie Beasley

Chief Outsider

Executive Marketing Experience

Chief Marketing Officer, Sopheon
Senior Vice President, Chief Marketing Officer, Allscripts
Vice President, Strategic Marketing, CA Technologies
Vice President, General Manager, Identity Services, Symantec
Vice President, Office of Strategy Management, Symantec
Vice President, Industry Solutions, Symantec

Susan Kelly

Chief Outsider

Executive Marketing Experience

SVP/CMO Marketing, New Horizons
CMO, CompTIA Academy
CMO/EVP Apollidon Learning
VP Global Alliances, Xerox
VP Enterprise Communications and Marketing Services, Xerox
CEO/CRO K/P Corporation
SVP Sales, Marketing and Product Development, R. R. Donnelley
Founder and Managing Partner, Raine Media Consulting
Head of Pitney Bowes, Canadian Division

Tom McCarty

Chief Outsider

Executive Marketing Experience

CMO, Zovio
CMO, Bridgepoint Education
SVP, University Strategy, Product Marketing, Affiliate Marketing, Apollo Education Group
General Manager, Aptimus
VP, American List Counsel/Impower

Deborah Fell

Area Managing Partner, Chief Outsider

Executive Marketing Experience

Board of Directors, D+R International
SVP, Global Marketing, Marriott International
VP, Marriott Senior Living Services
CMO, Hastens Beds
Division Management, AT&T
Product Management, Ecolab
Regional Management, McDonald’s Corp.

Bob Sherlock

Partner, Chief Outsider

Executive Marketing Experience

President, Marketwerks
President, DeliveryStation
CMO, Wickes
Region GM, GE

Christa Martin

Chief Outsider

Executive Marketing Experience

VP of Marketing, Product Development, UPS, The UPS Store
SVP of Marketing, Culture Partners (formerly Partners In Leadership)
AVP Marketing for The Forbes School of Business and Technology, University of Arizona Global (Formerly Ashford University)
Director of Global Marketing and Sales, Rhino Linings
Principal, The Strategen Group, LLC
Associate Director, The Ohio Academy of Science
Faculty - Marketing, Sales, Technology Management, PR, University of Phoenix

Lesleigh Irish-Underwood

Chief Outsider

Executive Marketing Experience

Chief External Affairs Officer & Head of Brand, Vibrant Emotional Health
Chief Brand & External Relations Officer, MetroPlusHealth
Senior Vice President & Chief Marketing Officer, United Way of New York City
Associate Publisher, Kensington Publishing Corp.

Sandy Barger

Partner, Chief Outsider

Executive Marketing Experience

SVP Worldwide Brand Marketing/Product Management, Disney Home Entertainment
SVP Marketing/General Manager Emerging Markets (China, Russia, India), Disney Home Entertainment
SVP Cross-Channel New Product Strategies and Development, Walt Disney Studios
VP North America Brand Marketing/Product Management, Disney Home Entertainment
Trade Marketing, Disney Home Entertainment and Disney Interactive
Head of Marketing, Stelle Audio Consumer Electronics
Head of Marketing, Everloop Digital Start-up
Manager Marketing, Dole Consumer Products
Retail Executive Program, May Company

Renato Pelissaro

Chief Outsider

Executive Marketing Experience

Chief Growth Officer, Bank Safra
VP, Products Strategy, Pluxee
Chief Growth and Strategy Officer, dr.Consulta
Global Consumer Sr. Director, PayPal
Market Development Director, Yahoo!
Associate, McKinsey & Company

Dennis Hupp

Chief Outsider

Executive Marketing Experience

Senior Vice President, Omnichannel Sales & Marketing, Highlights for Children
Chief Commercial Officer, Slingshot Coffee Company
President & Chief Commercial Officer, SunTree Snack Foods
Divisional Vice President, Sales, Williamson-Dickie Manufacturing Company
Senior Vice President, Sales & Marketing, FlixChip Corporation
Senior Vice President, Sales, Universal Music Group
Director & Walmart Team Leader, The Walt Disney Company

Ron Greenberg

Chief Outsider

Executive Marketing Experience

SVP, Worldwide Marketing, Avid Technology
CMO & SVP, Digital Media, TouchTunes Interactive Networks
EVP, Marketing & Business Development, Actimize
General Manager, Global Marketing, Enterprise & Partner Group, Microsoft
VP, Global Industry & Solutions Marketing, IBM
CMO, Asia Pacific, IBM (based in Tokyo)
SVP, Director of Client Services, Dentsu Corporation (US)

Dawn Werry

Partner, Chief Outsider

Executive Marketing Experience

VP, Global Marketing at Brink’s
VP, Marketing at Milliken
Global Marketing Leader at DuPont

Carol Eversen

Chief Outsider

Executive Marketing Experience

CMO, ALM Media
SVP Marketing, qbeats, Inc.
Managing Director, Client Services, HNW, Inc.
VP, Marketing, LexisNexis – Reed Elsevier
Global B2B Marketing Strategic Planning, MasterCard Worldwide
US Customer Marketing Group Head, MasterCard Worldwide
GM, CALLATT and AT&T TeleConference
Division Manager, AT&T Acquisition Marketing

Ryan Mack

Chief Outsider

Executive Marketing Experience

Board Member, Ty’s Outdoor Power & Service
Chief Executive Officer, Peer Sales Agency
Chief Executive Officer, Decision Logic
Head of Strategy, Aviture
Vice President, Product & Marketing, Election Systems & Software

Robin Liebowitz

Chief Outsider

Executive Marketing Experience

Global Head of Financial Service Marketing, AWS
Chief Marketing Officer, Digital Asset Holdings
Head of Financial Services Technology & Innovation Marketing, EY
Group VP, Communications, Marsh & McLennan Companies, Inc.
Global Head of Marketing, Oliver Wyman
Senior Vice President, Marketing & Business Development, Zurich Insurance
Regional Director, Central Europe and Member European Board of Directors, Grey Group’s Strategic Communications Consulting Division (now Burson Cohn & Wolfe (BCW)

Mark Friedman

Chief Outsider

Executive Marketing Experience

Chief Marketing & Business Development Officer, Frontline Education
Senior Vice President, Global Customer Success, Genesys
General Manager, Premier Offer, Genesys
Chief Marketing & Business Development Officer, SoundBite Communications
General Manager Mobile Business Unit, SoundBite Communications
CEO, Peppercoin
Vice President, Worldwide Marketing and General Manager Internet Software, Lucent Technologies Software Product Group

Kirk Thompson

Partner, Chief Outsider

Executive Marketing Experience

CMO/SVP, Marketing & Culinary, IHOP
VP, Marketing, Westfield Malls
VP, Global Marketing, Hilton Worldwide
Group Director, Innovation; Senior Director, International Marketing, The Coca-Cola Company
SVP, Group Account Director, McCann WorldGroup

Tim Manning

Chief Outsider

Executive Marketing Experience

SVP, Marketing, Clear Demand
SVP, Marketing, Response Analytics
Vice President, Marketing, The 41^st Parameter Corporation
Vice President, Marketing, Vcommerce Corporation
Vice President, Solution Marketing. SAP AG
Vice President, Marketing, Khimetrics Corporation
Vice President, Marketing, Xantel Corporation
Vice President, Marketing, Teknow Inc.

Stuart Johnson

Chief Outsider

Executive Marketing Experience

Head of Marketing, Model No.
Chief Marketing Officer, Norwood Industries (Fractional)
Chief Marketing Officer, ProService Hawaii (Interim)
Chief Marketing & Digital Officer, Accell Group North America (Raleigh, Daimondback, Redline, Ghost brands)
Vice-President, Digital Marketing & Ecommerce, Pacific Market International (Stanley, Aladdin brands)
Vice President/General Manager, Aladdin, Pacific Market International
Vice President, Marketing, Newton Running
Strategy Director, Fitch
Global Brand Category Director, Starbucks Coffee Company
Strategy Director and Senior Brand Manager, PepsiCo/Frito-Lay
Global Strategy Director, Performance Footwear, Reebok International

Joan Blackwood

Chief Outsider

Executive Marketing Experience

Chief Marketing Officer, West Coast University/ACC
Chief Marketing Officer, National Vision
Chief Marketing Officer, University of Phoenix
Chief Marketing Officer, Zumba Fitness
Chief Marketing Officer, 1800 Contacts/Glasses.com (Walmart)
Chief Marketing Officer, Monster Worldwide
Senior Vice President of Worldwide Marketing, CA (Computer Associates)
Senior Vice President, Bank of America (FleetBoston Financial)

Robert Pruter

Chief Outsider

Executive Marketing Experience

Chief Revenue Officer & Co-Founder (Advisor), SPHER, Inc.
Chief Revenue Officer (Fractional), BOLA AI
Director of Sales, Interoperability, Infor Healthcare Solutions
Vice President of Sales, Aventura
SVP of Sales & Marketing, Aspyra
National Sales Director, Ambulatory Care Sales Group, AGFA
Western Zone Sales Director, Merge Technologies/RIS Logic now IBM Watson Health

Paul Eppen

Chief Outsider

Executive Marketing Experience

President, Optdigy Marketing Group
EVP and CMO, ATI Enterprises
EVP and CMO, optionsXpress/brokersXpress
SVP and CMO, DeVry Inc.
SVP and CMO, Conseco Direct/Colonial Penn Life
CVP, Marketing, New York Life

Tom McCrary

Partner, Chief Outsider

Executive Marketing Experience

Senior Marketing Director, Embassy Suites Hotel
Senior Marketing Director, NRG/Reliant Energy
VP, Operations, Marketing and Business Strategy, WhatWorks (Incubator)
VP, Marketing (CMO), Pro Staff
VP, Marketing (CMO), Northeast Savings
Head of Marketing (CMO), Tony Roma's Restaurants
VP, Sales and Marketing, Lessonware
Strategy Consultant - Transformational Change, King Chapman and Broussard"

Anil Singh

Chief Outsider

Executive Marketing Experience

CMO, Lurn.com & IDAgent.com
CMO, Envision Experience (Acquired by WorlSrides)
CMO, Tigrent, Learning Inc. (Acquired by Investools/TD Ameritrade)
SVP Marketing, TheMarkets.com (Acquired by McGraw Hill Financial)
CMO, PayTrust.com (Acquired by Intuit)
VP, Ecommerce and Marketing, Advanta Corporation (Acquired by Chase)
VP / Executive Promotion Director, Time Warner, Inc.

Chris Bird

Chief Outsider

Executive Marketing Experience

Chief Marketing Officer, Patient Bound
Vice President of Marketing, Mosaic Dental Collective
Vice President of Marketing (With oversight of Sales & Contact Center), American Vision Partners
Senior Vice President, V Digital Services
President, Vertical Measures (now IDX)
Senior Vice President, LaneTerralever

Anka Twum-Baah

Chief Outsider

Executive Marketing Experience

SVP, Customer, Content & Products, Red Ventures (TPG)
VP, Loyalty & Cobrand Cards, Gap Inc.
Interim Vice President & GM, Demand, Brand & Digital, Apptio, Inc.
Head of Product Marketing, Microsoft 365 Enterprise, Microsoft Corporation
General Manager, Consumer Payment Products, Amazon Company, LLC
VP, Customer Marketing, Loyalty & Digital Products Asia-Pacific, Marriott International
Head of International Rewards & Platforms, American Express Company

David MacIntosh

Chief Outsider

Executive Marketing Experience

Fractional CRO/Revenue Executive, Impactedge
EVP, Data Sales, Govexec
Sr. Global Partnership Executive, Health Information Management Systems Society
CEO, PT Genie
Chief Revenue Officer, Metrostudy Inc.
Sr. Manager, KPMG & Accenture
Co-Founder, Bay Retail Enterprises

David Vroom

Managing Partner, Chief Outsider

Executive Marketing Experience

SVP and GM, Sargento Foods Inc
VP Business Development, Pactiv/Reynolds Group Holdings Ltd.
VP Marketing and Business Development, Brunswick Corporation
VP Global Marketing, Kellogg’s Company
VP Convenience Foods and New Products, Kellogg’s Company
Brand Management, Procter & Gamble Company

Jyotsna Makkar 

Chief Outsider

Executive Marketing Experience

Director, Global Marketing Strategy and Operations, Microsoft, WA  
Chief Marketing Officer, Microsoft India 
Head of Marketing, Nokia India 
EVP Marketing, PepsiCo India

Denise Steinbring

Chief Outsider

Executive Marketing Experience

Chief Marketing Officer, Starkey Hearing
Vice President Of Strategic Marketing, Steris
VP, Strategic Marketing, Cantel Medical / Medivators
Sr. Director of Global Marketing, Medtronic, plc, Diabetes Group
Sr. Director of Global Marketing, Medical Education and Service, Medtronic, plc, Coronary Structural Heart
Director of Global Marketing and Medical Education, Perfusion, Blood Management, Medtronic, plc, Coronary Structural Heart
Director of Global Marketing, ACIST Medical Solutions

Angela Hill

Chief Outsider

Executive Marketing Experience

Fractional CMO, Andrews Cooper (Engineering Services)
Fractional CMO, Charbon Plus (Health & Beauty Products)
Fractional CMO, DVC Dry Vapor Cleaner (Hardtech Products)
Fractional CMO, Hall Private Wealth Advisors (Wealth Management Services)
Fractional CMO, Managed Solution (MSP/IT Services)
Fractional CMO, Repositax, Inc. (Fintech Software)
CMO/COO, eBank Communications (Fintech Software)
CMO, RG Alliance (Accounting & Back Office Services)

Molly Spatara

Chief Outsider

Executive Marketing Experience

VP and GM, Marketing, SAP Intelligent Spend and Business Network
VP, Brand Experience, SAP Intelligent Spend and Business Network
VP and CMO, SAP Fieldglass
Marketing Director, Accenture Analytics
Marketing Director, Digital Marketing, Accenture Digital
Senior Director, Digital Marketing, Accenture

Maile Buker

Chief Outsider

Executive Marketing Experience

VP Marketing, Hannaford Supermarkets
VP Marketing, Eastern Mountain Sports
Senior Director North America Marketing, Timberland
VP Marketing, Zico Coconut Water
VP Marketing and Strategy, PepsiAmericas
VP Marketing, Izze Sparkling Juice
Director, Global Marketing and Direct Sales, Black Diamond Equipment
Global Product Line Manager, Nike

Dana Prestigiacomo

Chief Outsider

Executive Marketing Experience

CMO, VOGSY
VP Global Marketing, Datto
SVP Marketing, ExaGrid
SVP Global Marketing, Intralinks
VP Marketing/CMO, Acronis
SVP Worldwide Field Marketing, CA Technologies
SVP, Corporate Marketing and Communications/CMO, Thomson Reuters Learning Division
Director Corporate Brand Strategy, IBM

Chuck Dushman

Chief Outsider

Executive Marketing Experience

Vice President Sales Strategy and Operations, Wellness Coaches/Impact Health
Vice President Strategy, Innovation and Business Development, Patient Services, Inc.
Vice President Marketing and Business Development, MD Labs
President & CEO / Advisor, GOhear LLC
Director of Retail Marketing/ Director New Business Innovation Group, Omron Healthcare, Inc.
Chief Marketing & Operations Officer, Sonrisas Plan Dental, LLC

Janell Pittman

Chief Outsider

Executive Marketing Experience

Chief Marketing & Digital Strategy Officer, MercyOne
VP of Marketing & Communications, MercyOne
VP General Manager, Meredith Corporation (AllRecipes, Martha Stewart, Better Homes and Gardens, Food Portfolio, Parenting Portfolio)
General Manager, Meredith Corporation (Parents, American Baby, Health brands)
Brand Manager, Meredith Corporation (Diabetic Living, Heart Healthy Living)
Assistant Brand Manager, Nestle Purina
Consultant, Business Consulting Services, IBM Corporation/PWC Consulting

Brett Keirstead

Chief Outsider

Executive Marketing Experience

VP Sales, Sense
Interim Chief Revenue Officer, LandrumHR
Chief Revenue Officer, GVL (GlobalVetLink)
Vice President, Client Acquisition, Avionte
SVP Sales and Operations, Knowledge Marketing
Vice President Sales, Jobs2Web/Successfactors
Vice President, Ceridian

David Rozanski

Chief Outsider

Executive Marketing Experience

VP National Video Security Practice, Konica Minolta Business Solutions
VP National Professional Services Sales, Konica Minolta Business Solutions
Market VP, Konica Minolta Business Solutions
Sales Engagement Manager, Dell, Inc.
VP of Sales, Crosscom National
Director of Corporate Programs, Quicken Loans

Joe Grace

Partner, Chief Outsider

Executive Marketing Experience

CEO – EBEWE Pharma, US Neuro Products Division
SVP Marketing - WebMD
Head of WebMD Premium Services (Weight Loss, Fertility & Pregnancy)
SVP Marketing - Medscape
Marketing Strategist – PerriconeMD Cosmeceuticals
President - Global Health Alternatives
President – FreeLotto.com
Co-Founder – Suzanne Somers’ ThighMaster Company
President – Regency Films

Michael Morrison

Chief Outsider

Executive Marketing Experience

Chief Marketing Officer, Loyale
VP, Marketing and Communications, PE/Private Credit/Alternative Investment Co.
SVP, Marketing and Communications, D.A. Davidson
President, Davidson Travel

Mike Rosenberg

Chief Outsider

Executive Marketing Experience

Chief Revenue/Marketing Officer, NowRx
Chief Revenue/Marketing Officer, Content.ad
Chief Marketing/Operating/Revenue Officer, Propel Media
CMO, LeadPoint
SVP, Marketing and Media Services, Autobytel
VP, Business Development, AOL
Marketing GM, H.J. Heinz Company
Consultant, Bain & Company
Brand Manager, Procter & Gamble

Clay Spitz

Managing Partner, Chief Outsider

Executive Marketing Experience

VP of Marketing and Advertising, Cable Lock (Olshan Foundation Solutions)
VP of Vertical Markets, TeleCheck
VP of Marketing, Terminix International

Doug Reifschneider

Chief Outsider

Executive Marketing Experience

VP of Marketing, Pita Pit, USA
VP, Marketing, Firehouse Restaurant Group, Inc.
Director of Field Marketing, Fazoli’s System Management, LLC
VP of Client Services, Brann Forbes (Pizza Hut account)
Director of Marketing (Area), Hardee’s Food Systems Inc.
Steering Committee Member, National Restaurant Association’s Marketing Executive Group (MEG)

Kim Salzer

Partner, Chief Outsider

Executive Marketing Experience

CMO, Ozobot
GM (CEO), Gifts.com
GM, Citysearch
VP Marketing & Product, Linden Lab/Second Life
VP Global Brand Management, Activision
VP Marketing, The Learning Company
Director of Product Marketing, Electronic Arts
Brand Manager, Leiner Health Products
Brand Manager, The Clorox Company

Jeff Loeb

Chief Outsider

Executive Marketing Experience

CMO, Logically
CMO, Vidyard
CMO and Executive VP, Ipswitch
VP of Global Marketing, dynatrace
VP of Product Marketing, Compuware
GM of Managed Services, NaviSite
Senior Director of Product Marketing and Market Development, RSA Security
Senior Director ebusiness, Oracle

Thomas Park

Chief Outsider

Executive Marketing Experience

Founder, Commercial Performance, LLC
Chief Commercial Officer, Honeywell SPS
GM NA Productivity Products, Honeywell SPS
P&L leader Ackermann and Global Tracking, Honeywell SPS
Multiple C-level roles Fortive/Danaher–Gilbarco Veeder Root
- Vice President Global Product Management
- GM of Payments
- GM Automation
- Vice President of Global Engineering
Principal, Booz Allen Hamilton

Karen Hayward

Managing Partner, Chief Outsider

Executive Marketing Experience

VP, Marketing SMB & Sales Enablement - EarthLink Business
Executive Vice President, CMO & CSO– CenterBeam (acquired)
SVP, Solutions & Global Industry Alliances – Accelio (acquired)
VP, Sales - BeyondWork
VP, Marketing - Xerox Canada
VP & GM, Financial Services - Xerox Canada
Director, Marketing, Production Systems Group - Xerox Canada

Anne-Flore Goldsberry

Chief Outsider

Executive Marketing Experience

Chief of Staff, Global Demand and Field Marketing, VMware
CMO, Bankorus
Head of Corporate Marketing, Silicon Valley Bank
VP of Global Marketing and Customer Experience, Logitech
CMO (Europe, Middle East and Africa), Citibank
VP of Global Marketing, Brand and International Advertising, Citibank
VP of Global Branding and Identity, Citibank

Chris Davis

Chief Outsider

Executive Marketing Experience

Global CRO, Mobkoi
Chief Revenue Officer, TINT/Filestack (Acquired by Idera)
Chief Revenue Officer, CHEQ
CRO, Future plc
Chief Revenue Officer, Flite (Acquired by Snap)
VP, Brand Sales, TrialPay (Acquired by Visa)
VP Sales, Viacom (MTV Digital)

Jeff Larson

Chief Outsider

Executive Marketing Experience

Chief Marketing Officer, SVP Marketing and Brand Strategy, Princess Cruises
Vice President, Consumer and Business Engagement, Golf Channel
Vice President, Content Planning & Development, Walt Disney Parks And Resorts
Vice President, Marketing Strategy, Disneyland Resort, Walt Disney Parks And Resorts
Vice President, Global Advertising, Walt Disney Parks And Resorts

Jon Rice

Partner, Chief Outsider

Executive Marketing Experience

EVP, CMO - HomeStyle Dining, LLC
VP, Client Partnership - Razor Marketing
President, Director of Marketing - Cookies by Design
VP Marketing - Chuck E. Cheese’s
Director International Marketing - Church’s Chicken
Director Marketing - Marriott Corporation

Slade Kobran

Managing Partner, Chief Outsider

Executive Marketing Experience

Managing Partner, Chief Outsiders
CMO, Infogroup Inc.
SVP of Global Marketing, Opinion Research Corp
VP of Marketing, InfoUSA National Accounts
VP, Marketing, Planning & Business Development, ADP
VP, Telesales & Channel Development, ADP
VP, New Business Development & Marketing Services, ADP

Tom Arduino

Chief Outsider

Executive Marketing Experience

CMO, Head of Marketing, Paybotic & Paybotic Financial
CMO & Head of Marketing, Great American Finance & Castle Credit
Vice President, Client Marketing, Synchrony
Vice President, Marketing, MB Financial Bank
Manager Brand Strategy, Partnerships, Capital One & HSBC

Sarah Polk

Chief Outsider

Executive Marketing Experience

SVP, Marketing & Sales, Sommetrics, Inc.
Chief Sales & Marketing Officer, Inline Distributing Company
VP, Marketing, Medical, Immersion Corporation
VP Marketing & Business Development, Clarian Health Partners
VP, New Business Development & Strategy, Hirons & Company, Inc.
Global Strategic Marketing Manager, Cook Medical, Inc.
Partner, FGI Analytics and Research

Per Ohstrom

Chief Outsider

Executive Marketing Experience

VP of Sales, System Improvements, Inc.
President, HTC, Inc./Husqvarna
VP of Marketing and Business Development, Xylem
VP of Marketing, RSC/United Rentals
SVP, Vallen, formerly Hagemeyer North America
Director of Marketing, CHEP
Worldwide Marketing Manager, Coatings Division, Rohm and Haas
Global Marketing Manager, Arizona Chemical Division, International Paper

Doug Bell

Chief Outsider

Executive Marketing Experience

CMO, LeanData
CMO, Searchmetrics
Global VP of Marketing, Automation Anywhere
CRO, Determine
VP of Marketing, Determine (acquired by Corcentric)
VP of Marketing & Alliance, Arena Solutions (acquired by PTC)
General Manager, I-Many (acquired by LLR partners)

Philippe Harousseau

Chief Outsider

Executive Marketing Experience

General Manager, Lintbells USA
SVP Growth Initiatives, Shiseido Americas Corp
Chief Marketing Officer, Materne North America
Vice-President Brand Development, Regional Skin Care, North America and Latin America, Unilever
Vice-President Brand Development, Skin Care & Skin Cleansing North America, Unilever
Marketing Director, Dove Skin and Masterbrand, USA, Unilever North America
Director, Relationship Marketing Innovation Center, Unilever North America
Various marketing roles, Unilever, Personal Care Europe

Chris Wallner

Partner, Chief Outsider

Executive Marketing Experience

SVP of Product Management, Strategic Partnerships & Digital Channels, Rabobank, N.A.
SVP of Home Equity Product Management, Wells Fargo & Co.
SVP of Internet Technology, Strategy & Product Management, Bank of America
Senior Director of Product Development and Underwriting, iOwn.com (financial technology start-up)

Meet Our Team

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Evan Eckman

Executive Marketing Experience

Rob Godlewski

Executive Marketing Experience

Atul Minocha

Executive Marketing Experience

Paul Davison

Executive Marketing Experience

William Collins

Executive Marketing Experience

Jack Bowen

Executive Marketing Experience

Allen Hwang

Executive Marketing Experience

Grant Johnson

Executive Marketing Experience

Michael Lang

Executive Marketing Experience

JP Clement

Executive Marketing Experience

Lisa Kislak

Executive Marketing Experience

Vince Margiotta

Executive Marketing Experience

Carol Franczek

Executive Marketing Experience

Aurora Toth

Executive Marketing Experience

Stas Wolk

Executive Marketing Experience

Ed Valdez

Executive Marketing Experience

John Blessing

Executive Marketing Experience

Paul Sparrow

Executive Marketing Experience

Dina Baker

Executive Marketing Experience

Howard Doherty

Executive Marketing Experience

Scott Ellis

Executive Marketing Experience

Ian Gomar

Executive Marketing Experience

Bill DeWitt

Executive Marketing Experience

Tara Weymon Leonard

Executive Marketing Experience

Kramer Reeves

Executive Marketing Experience

Mark Lamp

Executive Marketing Experience

Ken Murray

Executive Marketing Experience

Sajal Sahay

Executive Marketing Experience

Beth Somplatsky-Martori

Executive Marketing Experience

William Bell

Executive Marketing Experience

John Hannula

Executive Marketing Experience

Martin Vann

Executive Marketing Experience

Marc Umscheid

Executive Marketing Experience

Matt Benner

Executive Marketing Experience

Aaron Gutowski

Executive Marketing Experience

Mark Kirschner

Executive Marketing Experience

Jennifer Apy

Executive Marketing Experience

Amy Loesch

Executive Marketing Experience

Todd Lunsford