Sharon Spooler Headshot

Sharon Spooler

Partner & CMO
Works with B2B and B2C companies to provide significant value, balancing high growth and scalability to deliver successful growth strategies.

About Sharon

Sharon is a Chief Outsiders Partner and CMO supporting financial services, SaaS, technology, and other industries. With an academic background spanning data science, engineering, marketing, and leadership development, Sharon analyzes trends to inform Marketing strategy and then leads both the systems and change management elements of implementation.

Working closely with startups and corporate leadership teams, she provides marketing, product management and analytics expertise to deliver successful growth strategies. Sharon brings clarity to understanding the ROI and sales impact of marketing programs while ensuring those tactics are aligned with overall strategy.

Work Examples

  • Led team that delivered 250% revenue growth and 300% new customer growth for a for-profit, online higher education company.
  • Doubled revenue in 18 months from existing products in three new markets developing and implementing a go-to-market strategy leveraging distributors and channel partners.
  • Reduced customer acquisition cost from $1,200 to $75 in 18 months while sustaining 200% growth rate across digital channels leading implementation of a marketing dashboard and reporting system.
  • Doubled qualified leads creating a direct marketing channel that became the most profitable channel for a B2C finance company.
  • Generated a 50% increase in sales leads and a 20% increase in sales closed year-over-year developing new lead generation programs.
  • Developed go to market strategy for a new analytics product that provided over $3 million in first-year revenue
  • Drove a 300% increase in leads and 200% increase in marketing-influenced sales, overhauling the go to market strategy for a virtual reality training company, including updated pricing, messaging, and marketing systems.

Published Works

Client Case Studies

Experience

  • Chief Marketing Officer, BlueYield
  • Chief Marketing Officer, StraighterLine
  • Senior Vice President, Marketing Analysis at Wells Fargo
  • Business Director, Marketing Analysis at CapitalOne
  • Director, Product Marketing and Channel Development at ID Analytics (now LifeLock)

Education

  • Bachelor of Science and Engineering in Civil Engineering and Operations Research with a concentration in Engineering Management Systems, Princeton University
  • Leadership Development and Executive Coaching training, CTI; Associate Certified Coach, International Coaching Federation
  • Pragmatic Marketing certified
  • Six Sigma Sponsor certified

References

“Having a peer to bounce things off of isn't common when you're the president. Discussing marketing, overall strategy and organization with Sharon has been extremely helpful. She grasped our issues right away and came up with effective strategies, suggestions and solutions.” 

Gretchen Luchsinger, President, Infocast


Read the Case Study“Sharon is a no-nonsense leader who has the ability to cut through the noise and get at the heart of the business issues at hand. Her intuition and perspective on personalities is a great tool that she uses with skill. I'd love the opportunity to work with Sharon again.”

Tom Tobin, CEO, ModelShop

"If someone is looking to drive change in their marketing organization, Chief Outsiders can do it."

Josh Garner, CEO, AvantGuard Monitoring Centers

Expertise

Industry Experience Specialties
  • Sales/Marketing Automation/MarTech
  • Demand Generation
  • Go-to-Market Strategy
  • Analytics
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