Stijn Hendrikse Headshot

Stijn Hendrikse

Partner & CMO
Works with B2B technology companies to turn marketing teams into focused revenue generators, increasing lead flow, win rates and deal sizes.

About Stijn

Stijn is a Chief Outsiders Partner and CMO based in Seattle. He helps SaaS startups jumpstart marketing, building a scalable digital footprint. His leadership builds credibility, drives brand awareness and makes a small company look big. At mid-market technology companies, Stijn applies his considerable positioning, branding, messaging and pricing expertise to accelerate revenue growth. He deftly leads the transformation to digital and inbound marketing with customer insights and data-driven execution.

How Stijn has Helped Businesses Grow

  • Launched marketing function at B2B SaaS startups Acumatica, Mightycall, Atera, Cielo24, Energage, Comm100, LeadCrunch and Bigtime.
  • Launched as a SaaS contact center for small business, growing to 20,000+ freemium, and 2000+ paying customers in 6 Months, all through pure organic marketing. Read about this amazing story here.
  • Managed sales & marketing for high growth cloud ERP company, tripling revenues in two years, and recruited 200+ Partners and 1000+ customers.
  • Launched Fortive’s Accelix brand, as part of creating the marketing function for Fluke Digital Systems, a new AI/ML software company in industrial IoT, creating the maintenance technician’s “Digital Tool Belt”.
  • Created the product plan, pricing model and go-to-market strategy for Office 365, Microsoft’s first B2B SaaS offering, and led the global launch of the new Office 365 cloud service in the public sector and SMB segments.
  • Led the digital transformation of Group Health’s 50+ people marketing team leading to double the lead volume, higher ROI and team morale lift during the acquisition by Kaiser Permanente.

Published Works

Client Case Studies

Executive Marketing Experience

  • CEO, MightyCall
  • CMO & CRO, Acumatica
  • General Manager, Marketing, Microsoft
  • VP Marketing, Group Health 
  • CMO, Fluke Digital Systems 

Clients Served

  • Clario, Inc. (Computer Software)
  • Keller Systems International, Inc. (Computer Software)
  • Invisible Technologies, Inc. (Computer Software)
  • Annex Cloud (Computer Software)
  • RocketUrBiz (Real Estate)
  • Armanino LLP (Accounting)
  • Super Salon (Computer Software)
  • ListenFirst (Marketing and Advertising)
  • Stave, Inc. (Computer Software)
  • Infragistics (Computer Software)


“If you want to succeed, Stijn is the guy that you want on your team. He transformed Atera into a global SaaS company and created a strong platform for growth.”

Gil Pekelman, CEO, Atera 

“Working with Stijn yielded the best of all worlds, immediate hands-on results and a lasting impact on the business.”

Brian Plackis Cheng, CEO, cielo24 

“Stijn has a real passion around people and developing them into a team. He has done a phenomenal job of building their trust, putting the right people in the right places and providing tactical leadership and direction to get them cracking to get things done. With his help, we feel like we have an engine in place where we feel we can really see serious growth in the coming year.”

Doug Claffey - CEO, Workplace Dynamics

“Stijn is a rare leader whose compass is grounded in inspiring people to be the best they can be and governed by integrity and responsibility.

Vijay Kasireddy - CEO, Find Inc “Stijn combines inspirational leadership and a provoking visionary leadership style with right level for detail.

Mark Glikson - CEO & Founder, Gumbuya Inc.

“Working with Stijn is a delight, because he puts ‘human relations’ in the heart of “business interactions” and because he brings ’out of the box thinking’ and new ways to look at issues leading to innovative products”

Mohssen Toumi - Partner & Vice President at Booz & Company

“Stijn has been the most effective and motivating manager at my almost 20 years at Microsoft.“

Jan van Eekeren - Group Manager Microsoft Western Europe

“Stijn has an incredible ability to build a high-performing team. I worked for Stijn for 3 years and in that time learned a great deal on how to effectively manage employees to get great results.“

Ray Thomas - VP of Sales at MSI Data 

“A conversation with Stijn is guaranteed to make you think differently, and trigger something original and innovative.”

Matthew Bishop - VP WW Sales & Marketing, Microsoft

“We prioritized experience over proximity, but frankly, we had some concerns about that at first.  That has turned out to be a non-issue, because Stijn prioritizes the work he does with us and has become a true member of the leadership team. He’s there on the phone with our team when our business day starts at 8 am – you do the math! And when we need him here on-site for important meetings and events, he jumps on a plane, no questions asked. ““Stijn had a way of seeing the big picture, and of pulling different parts together from product to marketing across the company.”“ The great thing about working with Stijn and Chief Outsiders is that you are not just working with a single talented person. You’ve an entire network of immensely talented individuals, and that in itself is one serious value proposition.”

Dan Kessler - President, Workplace Dynamics

Download Stijn's Resume Here


Industry Experience Specialties
  • Demand Generation
  • Go-to-Market Strategy
  • Digital Transformation
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