In the early 1980’s - at the dawn of the PC revolution - Blaine began his business and marketing career at the age of 14, starting Turning Point Software Inc., which developed, marketed, and sold accounting software to large enterprises and accounting firms across Canada.
During that time, Blaine completed his undergraduate degree from the Business Faculty at the University of Alberta in Edmonton, Canada. From there, he continued to launch and expand a number of business ventures, including Turning Point Trading (automated trading systems for financial instruments); Futurekids Computer Learning Centers (after-school computer lessons franchise); and The Diving Experience (retail store focused on adventure travel).
While completing his MBA during the mid-1990’s, the dot-com boom was beginning to bubble and Blaine responded by launching the website killerstrategy.com. This site (basically a ‘blog’ before blogs existed) contained “analysis of emerging business models and marketing practices for the internet economy.” For a number of years through the late 90’s and early 2000’s, this site remained the number one result for searches on terms like “internet strategy” and “ecommerce”.
Finding this site almost simultaneously in 1998, both Amazon.com and Gartner Research contacted Blaine about potentially joining them. While the Amazon proposal was enticing, Blaine wanted to get to Silicon Valley and so he joined as Gartner/Dataquest’s first internet-focused analyst, building Gartner’s initial models for forecasting global e-commerce and predicting the future of online retail intermediaries like the Amazon Marketplace, Google Shopping and others.
After a brief stint as an executive at a small personalization startup during the dot-com bust, Blaine joined Adobe where he built its market intelligence team, serving as a central function for the product business units and corporate marketing. This was at the time when Adobe was just determining how to transition from legacy software company to the cloud-based, recurring revenue juggernaut that it is today.
Soon Corel came calling – at that time a direct competitor to Adobe – and Blaine joined to start its market intelligence group. Eventually, after Corel was purchased by San Francisco-based private equity firm Vector Capital, Blaine took on increasing roles as VP Integrated Marketing and then General Manager of various companies that Vector/Corel performed due diligence on, acquired, and integrated.
By this time, the SaaS business model was taking hold and Blaine joined Lyris to help create and launch a new ‘integrated online marketing suite’ and transition the company to a recurring revenue model. Subsequent to that, Blaine took on a similar mandate at Mindjet, helping to transform that company’s solution-set, core positioning, and go-to-market model.
After Mindjet merged with Spigit Software, Blaine moved on to become CEO of Nasdaq-listed public company Selectica. Once there, Blaine led the dramatic reshaping of the company’s position in the market that also included raising $30M of capital and acquiring two companies to expand its global market presence. After Selectica, Blaine joined well-regarded Business Intelligence company GoodData as CMO to also help reshape the company’s market offering and implement the latest in ‘account based marketing’ demand generation programs.
“When I was looking to focus my company's positioning and go-to-market model, the expertise that Blaine provided was invaluable and directly contributed to the market leadership position of Aconex.”
Leigh Jasper, CEO, Aconex
“As Deskera looks to dominate the mid-market ERP segment, Blaine provided highly critical insight into our product positioning.”
Cameron Ackbury, President, Deskera
“Blaine has the unique skill-set that combines strategic thinking, solid leadership and a clear understanding of what it takes to conceive of and build a successful business. He is an effective advisor regarding all aspects of marketing and growing a technology-based business.”
Richard Caballero, Founder, ComLinked
“Blaine has the ability to quickly absorb a vast amount of information, deeply understand customer needs and emerging market trends to develop strategic priorities and marketing plans that position products and companies for both short-term revenue target achievement and long-term competitive advantage.”
Nish Patel, CEO, ConceptShare
“Given my experience with Blaine helping to clarify both the strategy and go-to-market model of Lyris while I was CEO, I'm confident that virtually any business could benefit from his help.”
Luis Rivera, former CEO, Lyris
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