A roll-up-the-sleeves growth strategy and marketing executive, Susan brings proven abilities to manage people, projects, and technology from strategic concept to implementation to increase share value. Susan has more than 20 years of experience working with owner-managed, PE-backed businesses, and global corporations ranging from <$5M to >$600M.
Part of the new digital frontier, where strategy and aesthetics meet technology and analytics, she leads organizational change to replace and upgrade operational platforms and streamline demand generation functions. Experienced in using the latest tech stack and digital technologies, she helps restructure processes and automation to commercialize product/service offerings, target ideal customers, and measure their experience while lowering the total cost of communication and marketing programs.
Susan has led several company-wide digital transformations, sales and marketing reorganizations, and operation restructurings focused on outpacing the competition, meeting client goals, and delivering results in accelerated timeframes.
“We engaged Susan because of her expertise with top-tier education institutions and her ability to quickly assess challenging situations. In three months, she produced quality deliverables that helped accelerate an execution path to incorporate student experience best practices, capture quick wins, and identify growth options to scale the college."
Dr. Radhika Seshan, Dean, College of Professional Studies, Northeastern University
“The experience with Chief Outsiders has been great, and Susan has felt truly like part of our team working with our Leadership team and our Board. I appreciate the work it took to jump in as CMO, and totally restructure and stabilize our Marketing team while managing the day-to-day requirements. Her relentless focus on demand generation and implementing lead gen processes accelerated the company’s top-line growth. It’s been a valuable relationship and we continue to engage her advisory services."
Brian Harmison, CEO, Corsica Technologies
“We faced multiple challenges due to evolving student populations and emerging demands, so we had many concerns about how to move forward, Susan played a key role in our exploration by posing the big questions, doing the research and examinations to get answers, and helping us define the current state of our business and what the future state could look like. She was a guiding light on this effort, an important partner for me on this project, and a great & supportive team member, especially as we initiated complex restructuring efforts and developed a data culture. I greatly value Susan’s support on our effort and I have very high regard for her perspectives, experience, and strategic insights. She’s done a terrific job!"
Charles Kilfoye, Ed.D, Senior Associate Dean, Academic Affairs, Graduate School of Education, Northeastern University