Philippe Harousseau Headshot

Philippe Harousseau

CMO
Works with CEOs at consumer product companies to accelerate growth through disruptive innovation and campaigns and unlocking the power of purpose.

About Philippe

A pioneering marketing executive and purpose-driven leader, Philippe delivers share gains and profitable growth with both large and fast growing businesses. With comprehensive global brand and business experience at leading and progressive organizations, he delivers results through unconventional marketing approaches, disruptive innovation, brand expansion, and brand purpose. As an early adopter and vector of change in digital transformation, Philippe drives successful award-winning and digital-enabled campaigns. With deep expertise across all areas of marketing, he meets commitments with relentless determination, passion, energy, and integrity.

How Philippe has Helped Businesses Grow

  • Steered GoGosqueez out of a significant product recall, restoring financial and brand metrics in one year at Materne North America.
  • Laid the foundation for double digit growth through innovation (launched GoGosqueeZ YogurtZ, a yoghurt that’s so cool it doesn’t need a fridge, prepared SmoothieZ), and focused digital and social media investment.
  • Restored share growth of Unilever skin cleansing portfoilo (to 50% in bar soaps and 40% in Body Wash) through orchestrating a comprehensive plan with Global teams. Plan included significant innovation and the launch of Dove Men + Care.
  • Grew sales and brand equity of the iconic Dove brand by leading the original deployment of the long running Dove Campaign for Real Beauty (multiple Lions at Cannes, Ad Age Marketing 50, Effies, Best of Silver Anvil).
  • Accelerated to double digit growth a $600 million business at Unilever by turning around Vaseline through the launch of disruptive spray technology and growing face care by launching Simple, Axe, and Dove Men + Care.

 

 

Executive Marketing Experience

  • General Manager, Lintbells USA
  • SVP Growth Initiatives, Shiseido Americas Corp
  • Chief Marketing Officer, Materne North America
  • Vice-President Brand Development, Regional Skin Care, North America and Latin America, Unilever
  • Vice-President Brand Development, Skin Care & Skin Cleansing North America, Unilever
  • Marketing Director, Dove Skin and Masterbrand, USA, Unilever North America
  • Director, Relationship Marketing Innovation Center, Unilever North America
  • Various marketing roles, Unilever, Personal Care Europe

Education

  • Masters of Science in Management, Marketing, and Finance, HEC Paris

References

“There are a number of colleagues throughout the years that have left a positive impact on my life. I’m proud to say that Philippe is one of them. I have known Philippe for over 15 years and I’ve had the pleasure of working with him for a number of those years while he was VP of Unilever as well as the Chief Marketing Officer at Materne North America. He is one of the most dedicated and competent men in his devoted field. Philippe demonstrates the honesty and trustworthiness that is appealing to any company he is working for and with. He is a deeply devoted family man and he is truly motivated to enhance the value of the product from the consumers perspective. He cares about the business side of things, but cares for people first. He is a consummate professional, and a joy to be around and work with.

That's what makes me so pleased to be writing this about him. It is an honor to call him a former co-worker, business confidant, but a greater honor to call him my friend!”

Dominique Dawes, Olympic Gold Medalist Gymnast & Founder of Dominique Dawes Gymnastics Academy


“I worked closely with Philippe for several years on the launch of the Dove Campaign for Real Beauty when he was Marketing Director for Dove Skin/Masterbrand and after his promotion to VP Brand Development for Skin in North America. He had a deep understanding and appreciation for the brand and an amazing ability to motivate his teams and build true partnerships - which is reflected in the results and long list of awards. He is strategic, thoughtful, focused, trust worthy and passionate. And he pushed us further and higher than any of us thought was possible!”

Larry Koffler, Senior Counselor, Occula Group


“I'll never forget the first time that I met Philippe - we were presenting the script for the Axe "Cleans Your Balls" online infomercial spoof. We loved the concept, knew it would be very effective but didn't know if Unilever would take a chance on an unknown format and a script that brilliantly walked the line between making people blush and making people laugh. Philippe was the big test. And yet immediately he was in, seeing the power of the concept. He then went on to help us get it through the system, advocating at every step and making the obstacles disappear. He took a chance and it paid off, leading to a piece that not only decisively connected with the audience, but increased sales.”

Heidi Hackemer, Executive Director, Oatly Climate/Culture Lab


"I have had the pleasure of working with Philippe twice now, both on his team at GoGo squeeZ and at YuMOVE. As someone who specializes in digital marketing, I was particularly impressed with his ability to drive digital transformation at both companies we worked at. Among the things I admire most about Philippe is his leadership style; he is professional yet approachable, sharp yet easygoing and can inspire a team to bring out the best in themselves in a way only the best leaders do."

Aly Vanderwalde, Director of Brand Marketing, Banza

Download Philippe's Resume Here

Expertise

Industry Experience Specialties
  • Omni-Channel Marketing
  • Brand Strategy/Refresh
  • Product Innovation
  • Positioning/Messaging
  • Market/Consumer Insights
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